Usman Ahmed Farooqui

• Lead industrial sales operations for Grundfos Pumps in Southern Pakistan, managing a team
of 2 sales engineers and a sales coordinator while reporting directly to the GM - Sales.
• Own the complete sales cycle from prospecting and vendor registrations to technical
alignment, commercial negotiation, PO closure, and payment recovery.
• Drove revenue growth from USD 200K (2024) to USD 400K in 2025, and a USD 1.2M+
pipeline under active pursuit.
• Execute 30-40 strategic customer visits monthly, expanding vendor registrations across key
industrial accounts in Karachi to increase inquiry inflow and market penetration.
• Optimize distributor margins by negotiating principal pricing, aligning commercial strategy,
and coordinating imports to ensure timely delivery and profitability control.
• Represent Sales in the design and implementation of a customized ERP system to streamline
inquiry tracking, quotation workflow, and cross-departmental visibility.

Managed key industrial sectors including Pharmaceuticals, Mining, Ports & Shipping,
Defence Forces, EPC Contractors, and IPPs; drove project and recurring sales across complex
B2B accounts.
• Closed FY23-24 at 78% tonnage achievement and 60% cumulative margin target, measured
against revenue volume, profitability, and DSO KPIs.
• Secured major project orders from multiple industries led vendor registration efforts with
critical accounts like Pakistan Defence Forces, Reko Diq Mining Company, positioning
Pakistan Cables as an approved supplier.
• Awarded CEO Recognition for Teamwork for cross-functional collaboration and contribution
to the companyʼs 71st anniversary initiatives.

• Led Commercial & Building sector sales for KSB Pumps (authorized distributor in Pakistan),
managing a team of 3 and driving consultant-based specifications through strong
relationships with MEP consultants and contractors.
• Expanded into Industrial accounts, securing high-value and high-margin projects while
managing the complete sales cycle from inquiry generation to payment recovery.
• Coordinated directly with KSB on product selection, pricing, and delivery timelines to ensure
competitive positioning and on-time execution.
• Overachieved FY22-23 sales targets and was recognized as a key contributor to the Pumps
Divisions overall performance.

• Drove hybrid solar solution sales as an early-market entrant, managing a monthly target of
PKR 5M, selling high-value residential systems (~PKR 1.8M per unit).
• Conducted technical site surveys and independently developed expertise in PVsyst,
SketchUp, and Helioscope, enabling end-to-end solution design and consultative selling.
• Managed full sales cycle—from customer meetings and rooftop inspections to techno
commercial proposal development using Salesforce CRM.
• Promoted to Sales Manager after two years; led a team of 2 BDEs with a combined monthly
target of PKR 11M, driving both personal and team performance growth.

• Managed preventive maintenance and troubleshooting of plant electrical systems from the
Master Control Center, minimizing production downtime and ensuring operational reliability.
• Supervised technicians, ensured timely execution of work orders, and enforced strict
compliance with safety protocols during maintenance activities.
• Played a key role in the installation of a 750 kWp solar power system, collaborating with the
vendors engineering team to support integration and technical understanding.
• Acted as a coordination bridge between workshop technicians and senior management,
facilitating clear communication and efficient issue resolution.