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Usman Shaibu Shaibu, Area Sales Manager

Usman Shaibu Shaibu

Area Sales Manager·Pepkor Speciality PTY LTD

South Africa

Higher diploma, Management Practise

Work experience

Total years of experience: 10 years, 7 months

Area Sales Manager

October 2022 - Present

Pepkor Speciality PTY LTD

Cape Town, South Africa

October 2022 - Present

Developed and executed regional sales strategies to achieve growth targets.
Shrinkage and Inventory Management
Prepare stores for Audit ( Internal / External ) Compliance
Store Repairs and Maintenance Management
Cost / Expense Control & Management
Team / Employee Recruitment & Development
Visual Merchandise Management
Led and coached sales teams to exceed performance goals.
Built strong client relationships, ensuring customer satisfaction and retention.
Conducted market analysis to identify trends and opportunities.
Oversaw operational processes to optimise resource use and compliance.

Company industry:
Retail & Wholesale

Area Sales Manager

January 2022 - Present

Pepkor Speciality

Cape Town, South Africa

January 2022 - Present

• Lead operations across 15-20 retail stores.
• Drive sales, profitability, compliance and customer experience.
• Analyse KPIs and implement continuous improvement.
• Delivered 17% LFL sales growth.
• Maintained stock loss at 0.10% ( Company Benchmark 0.45%)
• Achieved 93% audit compliance.
• Developed high-performing Store Managers.

Company industry:
Retail & Wholesale

Visual Merchandise Coordinator

January 2020 - January 2022

Pepkor Speciality

Cape Town, South Africa

January 2020 - January 2022

Implemented visual merchandising strategies, optimised layouts, trained teams and
supported promotional campaigns.

Company industry:
Retail & Wholesale

Area Manager

January 2018 - January 2020

CODE

Cape Town, South Africa

January 2018 - January 2020

Managed multi-site operations, budgets, KPIs, customer experience and compliance.

Company industry:
Software Development

Technical Support

January 2012 - January 2014

EMCO Qatar

Doha, Qatar

January 2012 - January 2014

Supported facilities management operations, contractor coordination and HSE compliance.

Company industry:
Facilities & Property Management

Education

Tower stone Institute of Leadership

February 2026

February 2026

Higher diploma, Management Practise

South Africa

University of the People

January 2026

January 2026

Bachelor's degree, Business Administration

United States

University of Ibadan

January 2003

January 2003

Diploma, Business Administration

Nigeria

Skills

Sales Strategy & Execution

Expert

Team Leadership & Motivation

Expert

Visual Merchandising & Brand Activation

Expert

Data Analysis & Reporting

Expert

Budget Management & Cost Control

Expert

Customer Service Excellence

Expert

Staff Training & Development

Expert

Shrinkage & Asset Management

Expert

BUSINESS ANALYSIS

Intermediate

BUSINESS OPERATIONS

Intermediate

COMMERCIAL MANAGEMENT

Intermediate

LEADERSHIP

Intermediate

MANAGEMENT

Intermediate

OPERATIONS

Intermediate

RETAIL EXPERIENCE

Intermediate

RETAIL MANAGEMENT

Intermediate

RETAIL OPERATIONS

Intermediate

STRATEGIC LEADERSHIP

Intermediate

Languages

English

Expert

Training and Certifications

Certifications
Higher Certificate in Management Practice
Undergraduate Certificate in Finance
Jun 2025