Associate Director
Four Corners Marketing Research and Consultancies
Total years of experience :12 years, 6 Months
Constantly working with the CEO on the development of a comprehensive organization building strategy in the region for the firm and its expert areas. Identifying business development opportunities, coordinating to pitch for new business acquisition, and driving such opportunities from concept to execution.
Working on the establishment of corporate image as well as development and assembly of groups marketing collateral for the region, including team building and client servicing subsequently.
Gather intelligence on market and industry trends to obtain understanding of the competitive landscape and to position the firm for increased effectiveness in winning new business and being equipped with relevant knowledge to entertain client needs better to entertain RFQ’s, propose research strategies and resource allocation accordingly.
Have mostly been obtaining foreign clients looking for local research in high profiled or difficult product categories due to high success rate in execution and completing of such projects which are often declined by renowned locally operating agencies due to extreme difficulty level.
Actively involved in generating insightful solutions to client’s potential issues identified in the researches and design appropriate consultation strategies in overcoming them ensuring a mutually beneficial alliance.
Besides that lead negotiation, management of supplier / vendor relationships, training relevant inductees for research execution purpose, ensuring smooth cash flow, moderating when necessary and management of account receivables as per agreed terms is all in a day’s work.
Continually working on freelance conceptualization and reporting projects in the UAE and Pakistan for reputable market research firms that outsource researches in both countries. Responsible for scope development along with proposals and research guides, managing area specific teams of freelancers for data and insights’ gathering, turning data into reports with prioritized actionable tasks for the client. Repeatedly researched the real estate sector for end user needs and tower/housing project development. Conduct moderation and project management tasks in person whenever required.
Have worked with PARC, Four Corners Marketing Research Pakistan, IPSOS, Nielsen, You Gov, Majestic and other boutique agencies as well as some FMCG and pharmaceutical clients. Assisted with the establishment of Four Corners MENA.
Amplified sales from PKR 9m to PKR 25m in two years while over achieving the projected sales target by 6m.
Successfully regenerated business with existing clients and revived dormant and lost clients.
Conceptualized and implemented cross selling of services to gain new clients and revenues as well as trained and developed large blue and white collar teams.
Conducted thorough in-depth needs analysis of client’s RFP/ RFQs and proposed as well as designed customized researches best suited to their needs.
Developed proposals, cost quotations, detailed methodologies, recruitment questionnaires and discussion guidelines.
Conducted relevant trainings nationwide vis-à-vis project management, budget allocation, result formulation and client presentation, billing and recoveries.
Steered team building exercises and trainings with hypothetical situations in order for trainees to adjust and respond to real time situations.
Designed and implemented marketing and business development strategic plans and set realistic revenue targets.
Managed day to day operations as well as coordinated and executed more than 100 projects such as Segmentation, Consumer Satisfaction, Brand Equities, Employee Satisfaction, Exploration Studies, Perception Quality Evaluations, U & A and Behavioral Studies, Media Studies, etc. in the Service & Banking sector, Gas & Petroleum sector, Tobacco sector, FMCG and Consumer Durables sector, Real Estate and Social sector.
Explored business opportunities in UAE and set up of graphic’s division in Pakistan.
Conducted business correspondence and requisition handling, as well as relationship management and day to day management of operations and periodic PR Management.
Analysis of market research data and report generation, gathered by in-house team formulating branding concepts favorable for client’s marketing campaigns for consumer products and services and execution of interactive promotional activities. Mostly worked for BTL, event and brand activations for local and regional clients.
Overseen thematic collateral development as per client needs for their branding activities based on consumer research data analysis.
Conducted image and equity building exercises for real estate developers, medical equipment suppliers, industrial electronics and appliances suppliers, textile industry, etc. where tasks such as right target market determination, key target audience recruitment, and relevant communique for discussion engagement were involved.
Developed cost proposals and was responsible for cost management of running projects. Streamlined and supervised project logistics and there operational management.
Conceptualized new events based on spot research results from consumer suggestions and requirements, designed and marketed trade events focusing on geographical need specification determined from spot consumer and participant researches, managed complete modalities of trade fair execution involving prospect database generation, collateral development, event marketing, fair management, pre-show publications and post show media coverage and PR management.
Hosted first of its kind FOREX expo and conceptualized several other real estate, banking and general item trade festivals.
Developed performance evaluation reports to project achieved organizational mileage for internal clients and designed growth statistics relevant to customers for future participation evaluations.
Developed and marketed locally and globally the second largest real estate exhibition of the Middle Eastern region “The International Property Show”.
Responsible for sponsorship package development and securing sponsors, marketing and selling of exhibition space, procurement and logistics management and assisting in participants legal visa requirements.
Account management and recovery of outstanding payments.
Identified media trends & outlets and composed newsletters and write-ups for periodicals in local newspapers and relevant journals, managed editorials and press releases and prepared post show evaluation reports for consumer benefit.
Ensured a secure platform for on spot property sales during the exhibition in collaboration with reputable local bank, which turned out to be a grand attraction for both exhibitors and the consumers.
Conducted desk research via internet, email and cold calling to develop, maintain and update client databases.
Responsible for international marketing of large scale textile machinery exhibition “IGATEX” one of its kind textile machinery and garment show, currently known as MEGATEX.
Marketed “Connect IT, Auto & Machinery Show, and Plastic Pack” nationally and internationally. Also marketed a Sharjah based textile show “Texpo” locally and managed client participant requirements.
Responsible for organizational marketing and corporate sales of ERP systems. Mostly dealt with shipping software and HRM solutions.
Performed as a liaison between clients and IT engineers in order to transform customer requirements and needs to developers in order to cultivate customized ERP systems.
Handled a team of 19 software developers to ensure timely deliverance of customized software’s is as per client requirements.
Member of Marketing Society Member of Dramatics Society
Advanced marketing
Major - Marketing
