VANESSA FAISAL, Marketing Manager

VANESSA FAISAL

Marketing Manager

Strategic Exhibition and Marketing

Location
United Arab Emirates - Dubai
Education
Bachelor's degree, Journalism and Sociology
Experience
10 years, 4 Months

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Work Experience

Total years of experience :10 years, 4 Months

Marketing Manager at Strategic Exhibition and Marketing
  • United Arab Emirates
  • My current job since February 2018

Developing a pricing strategy that maximizes profits and market share but considers customer satisfaction.
Identifying new customers.
Identifying Marketing platform, strategies, and monitor all campaign.
Supporting sales and lead generation efforts.
promotions with advertising managers.
Understanding and developing budgets, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.
Compiling lists describing our organization's offerings.
Developing and managing advertising campaigns.
Organizing company conferences, trade shows, and major events.
Building brand awareness and positioning.
Evaluating and maintaining a marketing strategy.
Directing, planning and coordinating marketing efforts.
Communicating the marketing plan.
Developing each marketing campaign from start to finish.
Researching demand for the organization's products and services.
Evaluating competitors.
Handling social media, public relation efforts, and content marketing.
Handling the accounts for International Property Show, Dubai Property Show, Global Investment in Aviation Summit,
Annual Investment Meeting, World Tolerance Summit, Future City Show, AIM startup, Global Wood Show and Maker Faire.

Social Media Executive at The Cheek
  • United Arab Emirates
  • September 2016 to January 2018

Social Media Executive:
Work closely with internal teams to deliver outstanding account servicing
Work with local and regional brands to continuously achieve social media success
Handle multiple projects simultaneously and manage various accounts in a timely and professional manner
Provide strategic social media advice and guidance to ensure clients’ objectives are met and exceed clients’ expectations
Take pride in representing my clients via managing their social networks, monthly calendars and special campaigns.
SEO Understanding and content writing and approving.
Managing detailed Digital Reporting to all clients via SimliarWEB, Hootsuit, SocialBakers and platform based traditional way.
Excellent communication and interpersonal skills
High energy and a positive can-do attitude

Client Servicing:
Meeting and liaising with clients to discuss and identify their advertising requirements.
Working with agency colleagues to devise an advertising campaign that meets the client's brief and budget.
Working with the account manager to brief media, creative and research staff and assisting with the formulation of marketing strategies.
Presenting creative work to clients for approval or modification.
Handling budgets, managing campaign costs and invoicing clients.
Ensure that all the deliverables are as per brand guidelines and delivered by the agreed timelines.

Pr Executive at The Heights Company
  • United Arab Emirates
  • September 2015 to July 2016

Plan and direct public relations programs designed to create and maintain a favorable public image for the employer or client. (Celebrities, Influencers & Bloggers)
Hoot suite enterprise (Facebook, twitter, Instagram, Snapchat, YouTube, LinkedIn)
Create marketing and promotional materials
Work with advertisers for timely and useable ad submissions. (Before & after Media Plan)
Work with manager and business units to determine event budget and manage expenses to that budget.
Promote products and services through public relations initiatives.
Develop marketing communications campaigns.
Create and deliver press releases, media relations content, corporate newsletter content, social media content, and speaking proposals.
Identify, develop and execute communications strategy for key media contacts and customer references.
Coordinate conference, trade shows, and press interviews.

Editor at Visio Sparks
  • Pakistan
  • June 2013 to February 2015

Manage and writing content, maintain company’s web page, blogs and social media campaigns.
Manage and update the company’s social sites, Facebook, Twitter, Instagram etc.
Work with developer and IT staff to assess any technical challenges, technical troubleshooting in displaying the content.
Develop and approve document procedures to manage web Content.
Moderate content as it is contributed to the website by the external sources.
Strategize and implement social marketing campaigns for specific marketing goals/clients.
Monitor social media outlets and respond on topics related to company/industry.
Manage up-to-date best practice in writing for the web, social media trends, web usability, web design, and business/industry trend.
Conduct extensive online research to educate oneself on content before writing copy and QA information prior to be submitted for publishing.
Coordinate content creation and publishing of company newsletters (Internal and External).
Manage/Proofread internal & external communication including announcements, press release, presentations, technical documentation, sales support etc. (as needed)
Edit/Compose press releases, advertorials, editorials, captions, scripts, speeches, business features, biographies, opinion pieces and story pitches for clients that span various industries

Education

Bachelor's degree, Journalism and Sociology
  • at Bahauddin Zakariya University
  • August 2015

Specialties & Skills

Content Writing
Journalism
Teaching
Digital Media
CONTENT MANAGEMENT
MARKETING
NEWSLETTERS
PRESENTATION SKILLS
PRESS RELEASES
Management
SEO/Blog
Editing/ Copywriting / Content Writing
PR and Events
ONLINE MEDIA
Inventive, practical and good knowledge of the computing program, Navigations, MS office (Word, PowerPoint, Excel)& Adobe
JOURNALISM

Languages

English
Expert
Urdu
Expert