Varun Bakshi

• Responsible for developing and executing sales strategies,
• Managing a portfolio of large accounts for long term client relationships and continued success
• Generate new sales using existing and potential customer networks and identify new business opportunities,
to drive revenue growth
within CPG, Consumer Durables, Retail, and Industrial sectors. Endeavour growing business by building
successful, long-term client relationships
• Managed a portfolio of clients in the Consumer and Retail sectors, driving sales partner solutions, including
SAP, Oracle, and Microsoft,
as well for native AI product offerings like WatsonX and Generative AI.
• Forged and cultivated strategic relationships with senior stakeholders, including C-suite executives, to
understand their business
• challenges and tailor solutions that address their specific needs, leading to increased client satisfaction and
retention.
• Delivered persuasive presentations and demonstrations to showcase IBMs technology portfolio, effectively
communicating the value
• proposition and technical capabilities to secure buy-in from potential clients.
• Successfully negotiated complex deals and contracts, ensuring favorable terms for IBM while exceeding client
expectations,
Generated a TCV of USD 958K, surpassing the bi-annual target of USD 750K achieving a 128% YOY, by
securing major contracts with key

• Demonstrated the value of Brandintelle Martech solutions to potential clients, enhancing pipeline growth by
15% through strategic client engagement
• Collaborated with product, commercial, and customer success teams to deliver 10+ compelling proposals to
new customers, increasing deal conversion rates by 20%
• Formulated and implemented monthly, quarterly, and annual sales plans, accomplished 100% of revenue
goals
• Built strong relationships with C-level executives and senior management, establishing enduring partnerships
• Led a team of 3, including an SDR, Market Research professional, and Sales Executive, meeting sales goals
and exceeding KPIs
• Secured a major deal with KRBL Pvt. Limited, contributing INR 40 lakhs in ARR within 2 months of joining
• Managed key accounts such as Reckitt Benckiser, Tata Motors, TVS, and Hero MotoCorp, increasing client
retention by 10%
• Revamped the sales playbook and GTM strategy, improving the sales process and reducing the sales cycle by
15%
• Contributed to leadership decisions, impacting revenue growth and reducing costs by 8% through strategic
initiatives
• Implemented Freshworks CRM, replacing Click Up for task management, streamlining campaign execution
and lead management, enhancing efficiency by 12%

• Exceeded monthly and quarterly sales targets by boosting Yellow Messengers product sales to enterprise
accounts across India, with a focus on CPG, E-commerce, and retail verticals
• Generated a robust direct-touch sales pipeline in the CPG/FMCG sector, increasing pipeline value by 20% and
improving win rates by 10%
• Led comprehensive sales operations encompassing lead generation through deal closure; achieved USD
$254, 000 in total sales representing a remarkable 73% of annual targets while acquiring strategic accounts
like Wipro Consumer Care
• Conducted market research on AI and ML trends for CPG/Retail and E-commerce sectors, enhancing solution
offerings and client engagement by 15%
• Secured a USD $1 million deal with NIC (National Informatics Centre), expanding government sector business
and involving 10 resources
• Closed major deals across CPG, retail, and public sectors, leading to 25% client growth and optimizing sales
strategies for continued

• Generated USD $350K in revenue from Salesforce implementation projects across Indias South and North
regions
• Closed Salesforce configuration and migration deals exceeding USD $100K, contributing to revenue growth in
key regions
• Established strategic partnerships with Salesforce partners in SEA and MENA regions, raising international
revenue expansion by 15%
• Discovered lucrative business prospects, delivered compelling presentations, and built tailored client proposals
to secure key deals
• Led a team of 4 sales professionals, enhancing business development initiatives and surpassing revenue
goals by generating USD $514K, with a 29% YoY growth

• Directed strategic initiatives and execution for key accounts, securing an 18% channel growth and a record
monthly turnover of INR 8.5 crores, while ensuring 95% fill rates and zero bad debts across India.

Driving the multibrand business for the organization including Key Accounts, distribution, & Online channels with a turnover of 120 crs per annum.
•Instrumental in the launch of own E-Commerce portals adidas.co.in & reebok.co.in.
•Initiating exclusive brand and product alliances with online partners like Myntra.com, Jabong.com and Flipkart for new product launches with to increase revenue, enhance conversions, boost traffic and build marketshare
•Conducting Joint Business Planning (JBP) with the key customers. & negotiate terms of trade
•Identify new revenue streams by initiating the concept of own retail SIS formats in the various Key Outlets and revamp the entire sports category within the store.
•Delivered Business Growth of 40%+ in the Key Accounts vertical by increasing topline from 35 crores to 50 crores, and registered a growth of 55% + in E Commerce channel from 44 crores to 70 crores

• Oversaw national key accounts and e-commerce channels for Adidas Group, driving a 72% growth in e
commerce business, overseeing an annual turnover of INR 140 crores, and ensuring revenue per square foot
targets were met across large format retail and online platforms.

Managing Sales for the Consumer Products Division of the organization across signatures like L’Oreal, Garnier, and Maybelline Cosmetics
•Responsibilities included handling Market Expansion from a base of 7830 outlets to 9680 outlets, sales turnover of 78 crores per annum & an infrastructure of 11 distributors, 7 BDE’S and 150FFE
•Managed Sales Planning, Budgeting, Forecasting, Delivery, Infrastructure, & Channel partner management, driving distribution objectives, overseeing manpower and leadership excellence.
•Monitoring Commercial Aspects of the Business such as damages, returns, visibility allocation, channel partner claims, reconciliation with Account and Distributor
•Develop and Sharpen GTM Strategy like route planning, build processes and systems, mentor & train Key Account Executives and “ build the bench”

Achievements:-

•Achieved 52% growth on YAGO period and 122% over target for the year 2010 was awarded the Best ASM amongst 36 ASM’S across the country

• Designed and executed a route-to-market strategy, overseeing sub-distributors and key account management
across North Indias modern trade, gaining 53% growth in 2010, and managing regional chains with a monthly
revenue of INR 5.7 crores.

Developed a framework, appointed exclusive distributors, sales representatives, & field force executives to service various Modern Trade formats such as Hypermarkets, Supermarkets, Daily Stores, Pharmacies, & Cash & Carry Stores. For a T/O of INR 30 Crores per annum
•Plan and execute in store promotions, new product introduction, BTL activations such as sampling activities to increase awareness & generate product trials to induce impulse purchase
•Responsible for overall MTO account performance in terms of business growth, commercial hygiene and 95%+ fill rate management

Managed the largest TSO territory in the country with a turnover of INR 9.47 crores per annum. The infrastructure spanned 4 distributors, 22 DSR’s, and 20 Field Force executives.
•Ensuring achievement of KRA and KPI’s like Effective Coverage, Rolling Effective Coverage, delivering distributor ROI’s between 18 % - 24% per annum.
•Manage the distributor timely claims submission and settlement process so as to have a +ve impact on ROI.

Achievements : -

•Awarded Best