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Vasundhra Verma, THERMENS B2B Market Development & Sales (Heating Elements)

Vasundhra Verma

THERMENS B2B Market Development & Sales (Heating Elements)·USHA Electricals

United Arab Emirates

Master's degree, International Business Management with Marketing

Work experience

Total years of experience: 2 years, 2 months

THERMENS B2B Market Development & Sales (Heating Elements)

October 2025 - Present

USHA Electricals

Delhi, India

October 2025 - Present

Built a 200+ vendor pipeline across North India through research, mapping, and
outreach, achieving a 15% monthly increase.
Executed 40+ daily outbound calls to qualify OEMs, distributors, and industrial
buyers.
Identified & closed high-potential manufacturing clusters, increasing 25% in sales
for the firm.
Structured lead segmentation to support vendor acquisition and conversion.
Company industry:
General Engineering Consultancy

Marketing & Psychology Trainee

October 2024 - January 2025

Altumy Counseling Services

Delhi, India •Hybrid

October 2024 - January 2025

Revamped a low-performing LinkedIn page, increasing activity by 50%.
Managed the Cogniizance magazine marketing funnel, attracting 10+/month new
clients for therapy/counselling services.
Improved lead-to-consultation rates by 20% using high-empathy messaging,
graphics, and psychology-driven content.
Balanced clinical training with marketing execution to align service delivery with
client needs.
Company industry:
Other Healthcare Services

Research Assistant (Market & Consumer Behaviour)

January 2022 - January 2023

Gargi College, University of Delhi

Delhi, India

January 2022 - January 2023

Authored 5 research papers and presented findings at 11 national/international conferences.
Led the field team to collect and analyze in-person data from 500 to 900 young adults per study, ensuring 100% accuracy and strict deadline compliance.
Published research papers to show Gen Z consumer trends and clinical problems. Link: Google Scholar
Delivered structured presentations to expert panels.
Company industry:
Primary, Prep, & Secondary School
Job role:
Research and Development

Education

Heriot-Watt University Dubai

September 2027

September 2027

Master's degree, International Business Management with Marketing

United Arab Emirates

Amity University

May 2026

May 2026

Master's degree, MasterofArtsinClinical Psychology

India

Gargi College, University of Delhi

August 2023

August 2023

Bachelor's degree, Applied Psychology

India

Skills

MARKETING

Intermediate

MICROSOFT EXCEL

Intermediate

NVIVO

Intermediate

PRESENTATION SOFTWARE

Intermediate

PROMOTIONAL CAMPAIGNS

Intermediate

R PROGRAMMING LANGUAGE

Intermediate

REAL ESTATE MARKETING

Intermediate

SPSS STATISTICAL SOFTWARE

Intermediate

Microsoft Office

Intermediate

Negotiation

Intermediate

Sales

Expert

Real Estate

Beginner

Communications

Expert

Human Behavior

Expert

CRM software

Beginner

APPLIED PSYCHOLOGY

Expert

APPLIED PSYCHOLOGY

Intermediate

CLINICAL PSYCHOLOGY

Intermediate

MARKETING

Intermediate

MICROSOFT EXCEL

Intermediate

NVIVO

Intermediate

PRESENTATION SOFTWARE

Intermediate

PROMOTIONAL CAMPAIGNS

Intermediate

R PROGRAMMING LANGUAGE

Intermediate

REAL ESTATE MARKETING

Intermediate

SPSS STATISTICAL SOFTWARE

Intermediate

APPLIED PSYCHOLOGY

Intermediate

ARTIFICIAL INTELLIGENCE

Intermediate

CLINICAL PSYCHOLOGY

Intermediate

MICROSOFT EXCEL

Intermediate

NVIVO

Intermediate

PRESENTATION SOFTWARE

Intermediate

R PROGRAMMING LANGUAGE

Intermediate

REAL ESTATE MARKETING

Intermediate

SPSS STATISTICAL SOFTWARE

Intermediate

STAKEHOLDER COMMUNICATIONS

Intermediate

BUSINESS NEGOTIATION

Intermediate

BUSINESS DEVELOPMENT

Intermediate

CONSUMER ANALYTICS

Intermediate

CONVERSION COATING

Intermediate

DIGITAL MARKETING

Intermediate

LEAD GENERATION

Intermediate

LINKEDIN SALES NAVIGATOR

Intermediate

MARKETING

Intermediate

REVENUE GROWTH

Intermediate

SALES

Intermediate

Social profiles

Languages

English

Expert

Arabic

Beginner

Hindi

Native Speaker

Memberships

American Psychological Association

Student Affiliate Member

November 2022

Training and Certifications

Certifications
IELTS Academic test
British Council
Jul 2025 - Jul 2027

Hobbies and interests

aesthetics, design, and visual presentation
Behavioural economics
Understanding international markets, global relations, and cross-cultural dynamics
Lifestyle trends
Learning business growth and sales strategies
Following financial markets and investment trends
Mixology and interest in hospitality experiences
Travel and exploring diverse cultures and environments
Communication & Public Speaking
Networking & Professional Development
Research Writing & Psychological Analysis

Google Scholar - Vasundhra Verma

Applied Psychology Coach