Global Digital Marketing Head
Accelya Kale Solutions Ltd. (It's an European Company)
Total years of experience :21 years, 7 Months
Accelyakale Solutions Ltd 2015 - present
Head Digital Marketing (Position - Manger)
Accelya help airlines manage their financial processes and gain insights on their business performance.
With over 200+ airline customers, our operations are spread across 9 countries and we employ over 2000 professionals worldwide.
Achievements:
Develop Digital Marketing strategy in-line with overall business strategy with prime focus on generating leads and increasing visibility.
Maintain and enhance existing company website. Key initiatives included increasing the website traffic 4 folds from average visits of 10000 per month in 2015 to 40000 per month in 2017
Develop and execute Search Engine Optimization (SEO) strategy. Over 35 business critical keywords at number 1 position in Google search in 6 months. Contribution of SEO to leads increased from 0% in 2015 to 36% in 2017
Enhanced social media presence across LinkedIn (followers increased from 5000 to 12000), Facebook (followers increased by 50% Twitter followers increased by 50% and YouTube followers increased by 50% through targeted social media campaigns for airline industry professionals. Lead through Social Media Improved by 15%.
Devise digital strategy for Corporate and Product campaigns across various channels like email marketing, retargeting, paid LinkedIn and Google Adword campaigns. Monitoring of the campaigns for optimal campaign ROI. Lead through pay per click improved by 35% in last two years.
Enhanced airline professional engagement by bettering user experience for Accelya Knowledge Center (repository of White Papers). Engaged with 500+ airline professionals from 169 unique airlines over 2 years.
Lead generation through above digital marketing initiatives. Generated over 350 leads in 2 years through digital channels. Contract signed 5%, Opportunity Identified 22%, Further follow-up required 16%, No interest 21%, Opportunity lost 15%, Not interested 21%
Riinfotech 2006 - 2015
Digital Marketing Head
Accomplished 30+ Digital Marketing projects and approximately 25+ website’s development projects including magento ecommerce sites. Mapping client’s requirements & providing best products to suit their requirements backed up by prompt after sales service; generating business from existing accounts and achieving profitability & sales growth.
Job Profile:
• Plan and execute all Web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Design, build and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
Few Project Highlights
Kesari Tours: 2013-2014
I was deployed onsite at “Kesari Tours” for one year to build their digital strategy and generate business online over $470k through email-drip campaigns with their existing database. New customer acquisition improved by (400-900)225%. Through social media campaigns, business improved by 204%.
Divinesolitares: 2012-2013
I was deployed in Divine Solitaire for one year for building new ecommerce market place website for diamond merchant’s and also to build digital marketing strategy for their existing business. We helped them achieve 15% more franchisee added to their business list worth $932k.
Flowsell: 2012
Flowsell is a family owned Shelving and Merchandising Solutions based business in Australian that operates from premises at Carrum Downs in Victoria.
I was responsible for entire digital marketing activities of Flowsell. Highlights were lead generation through SEO and google adword retargeting. Target was 10 leads per month; we achieved 65 leads per month.
Wantitbuyit: 2008-2010
WantITbuyIT.com is a division of BURHAN TECHNOLOGY CO. (Kuwait), a leader in the IT industry for the last 6 years. I was involved in building the ecommerce site from scratch; Requirement gathering - Planning - Wire framing- Designing- Development - Testing and later Online Promotion of the website through various digital channels. Highlights were building website on Magento, Plugin Customization, 10 seater Outbound Tele calling setup (Avaya) India to Kuwait.
Online Marketing and Lead Generation
I was a good student