Senior Marketing and PR Specialist
Halk Insurance
Total years of experience :16 years, 3 Months
As a Senior Marketing and PR Specialist I'm responsible for the following:
● Preparing yearly and monthly marketing plans
● Preparing marketing budget monthly, quarterly, and annually and allocating funds accordingly.
● Developing concepts and participating in creative directions when creating new marketing campaigns.
● Managing all aspects of communication with our marketing agency - an external partner company.
● Analyzing and reporting on the performance and efficiency of campaigns and all marketing activities gaining insights, and assessing against goals.
● Analyzing market trends and preparing forecasts.
● Analyzing consumer behavior and adjusting campaigns accordingly.
● Overseing all communication content and elements and making sure to be in line with the local regulations and the company’s procedures and regulations.
● Developing and implementing digital marketing campaigns.
● Implementing efficient traditional advertising channels to increase brand awareness on TV, Radio, indoor and outdoor, print, and visibility.
● Organizing events and different promotions.
● Planning, monitoring, and performing market research on market competitors and environment, including prices, products, and commercial campaigns.
● Completing various marketing projects at the request of Management.
● Preparing creative and technical content for campaigns and implementation of campaigns on digital channels.
● Publishing different commercials through different communication channels Web, LinkedIn, Facebook, Instagram, Viber, and Email.
CITY FASHION is a house of fashion brands offering the latest collections of brands like KARL LAGERFELD, VERSACE JEANS COUTURE, ELISABETTA FRANCHI, EMPORIO ARMANI, ARMANI EXCHANGE, MICHAEL MICHAEL KORS, FURLA, HOGAN, JOHN RICHMOND, SILVIAN HEACH, LA MARTINA, SCHUTZ, ANTONY MORATO, PIERRE CARDIN, JOOP!, CLUB OF COMFORT, and others, to the fashionable Macedonian customers.
It was a full-time multitask position and I was working in hybrid mode. I was responsible for the website's day-to-day trading and development, and the digital marketing strategies planning and implementation.
- Managing the company's e-commerce platform including trading, product upload, reporting, and promotional activity.
- Responding, answering, and processing all customers' inquiries
- Receiving and processing orders
- Following all payments through POS and offline through courier
- Tracking inventory levels, bestsellers, slow movers, OOS, etc
- Actively participating in the planning and implementing of our digital marketing and e-commerce strategy, identifying opportunities to drive incremental sales.
- Providing monthly reporting and forecasts
- Reviewing customer purchase cycle and identifying potential enhancements and improvements to optimize the user experience
- Detecting touch points and pain points in the customer journey through all the stages of the marketing funnel
- Analyzing traffic and performance to gather insights on how to improve conversion rates
- Testing and quality control of development changes
- Review and test apps, extensions, and tech solutions
- Identifying potential extensions, apps, and integration to enhance the front and back-end functionality of the online store
- Together with the marketing agency team developing and executing digital marketing strategies to drive profitable sales, grow brand awareness and acquire new customers
- Analyzing data and insights from GA to influence decision-making across the business
- Daily follow-up with the logistics and delivery -partner company management team from Eko Logistics Service
- Participating in creating and executing digital marketing campaigns, photoshoots, events
- Together with the programmers' team and the marketing agency team working on the project of implementation of Woo-Commerce with our ERP Business System - Pantheon
Being part of the DarkHoney team was a one-of-a-kind experience. I joined the team in the early stages of the business establishment and that dynamic, fast-paced, and entrepreneurial atmosphere was something incomparable to my previous experience. The company culture was amazingly friendly, inviting, and supportive. The team of creatives working on projects was international and the clients were from different regions too.
DarkHoney started as a brand agency and today is a brand strategy agency, inventing brand cultures with clear purpose and helping brands create loyal and fulfilled tribes of followers.
My roles in DarkHoney depended on each project's requirements.
TIMELESS CONSULTANCY, UAE (2016) - Project goal: Branding/Visual Identity - Account Manager & Copywriter
SHAWARMA LAB., Lebanon (2016) -Project goal: Branding/Visual Identity - Account Manager & Copywriter
IPC GROUP, Qatar(2016)- Project goal: Branding/Visual Identity - Account Manager, Concept creator& Copywriter
MEEM CORP., Egypt (2017) - Project goal: Branding/Visual Identity - Concept creator & Copywriter
BRANDING WORKSHOP 3/3, Macedonia (2017) DarkHoney with SEMOS Education - Project goal: Training young graphic designers - Project Manager, Event Manager, Copywriter, Candidate Selection
March 2015 to October 2016 in the Photography Department of Salam Studio. Authorized Dealer of Canon, Nikon, Profoto, Lowepro, Case Logic, Manfrotto, Gitzo, Zeiss, Tamron, Sigma, Bowens, and other photography-related brands.
•Working directly with customers in person and via telephone to describe products and in order to persuade potential and current customers to purchase new products
•Informs and assists customers regarding technical and specialized merchandise, demonstrates upon request
•Researching and utilizing knowledge of highly technical products that are appropriate for customers' specific and unique needs
•Responsibility to detect and order specialized merchandise
•Approaching and identifying customer needs promptly and accurately. Providing specialist advice, expertise, and knowledge of the products, offering related goods, suitable alternatives, and services to build upon sales
March 2014 to March 2015 in the Luxury Fashion Department of Salam Stores. Leading chain of department stores in the Middle East offering luxury apparel brands like Givenchy, Elie Tahari, Temperley London, Frankie Morello, Burberry, Fendi, Roberto Cavalli, Catherine Malandrino, Rosa Clara, I Pinco Pallino, Rocco Barocco, Galliano, Paul & Shark, Roy Robson, Zegna, Ralph Lauren, and others.
•Working directly with customers in person and via telephone and e-mail to describe products and in order to persuade potential and current customers to purchase new products
•Handling all the cash transactions in the store and receiving payments by cash, credit cards, etc.
• Working directly with customers in person and via telephone and e-mail to describe products and in order to persuade potential and current customers to purchase new products
• Informs and assists customers regarding technical and specialized merchandise, demonstrates upon request
• Researching and utilizing knowledge of highly technical products that are appropriate for customers specific and unique needs
• Responsibility to detect and order specialized merchandise
• Managing a store and providing detailed specialist advise
• Approaching and identifying customer needs promptly and accurately. Providing specialist advise, expertise and knowledge of the products, offering related goods, suitable alternatives and services to build upon sale
• Bag, box or wrap merchandise, and prepare packages for delivery
• Maintaining clean and tidy area and supervise the working practices of others
• Compiling and tracking sales data for evaluation
• Calculating discounts when appropriate
• Identifying need for materials and merchandise and coordinating the activities with Purchasing
• Document handling
• Handling all the cash transactions in the store
• Receive payments by cash, credit cards ect
• Checking daily cash accounts
• Maintaining monthly, weekly and daily reports of transactions
• Resolve customer complaints
• Processing merchandise returns and exchanges
• Providing training and assistance for the new employees
Working directly with customers in person and via telephone and e-mail to describe products and in order to persuade potential and current customers to purchase new products
Operating within the store, processing the incoming and outgoing faxes and mail, appropriate distribution of messages, providing the necessary information, updating records on various subjects, operating the office equipment, providing office supplies
Translation of various documents, example - Manuals
Identifying need for materials and merchandise and coordinating the activities with Purchasing
Managing a store and providing detailed specialist advise
Document handling
Handling all the cash transactions in the store
Receive payments by cash, credit cards etc. and checking daily cash accounts
Processing merchandise returns and exchanges, resolve customer complaints
Providing training and assistance for the new employees
- Managing the office, processing the incoming and outgoing faxes and mail, appropriate distribution of messages, providing the necessary information, updating records on various subjects, operating the office equipment, providing office supplies
- Meeting with the clients
- Entering data, filling forms and document handling, printing, faxing, scanning
- Bank correspondence, transactions and exchanging reports
I was one of the best students in my generation. My focus was on Logic and Philosophy of Language. The studies were consisted of History of Philosophy, Ethics, Aesthetics, Philosophy of Management, Psychology, Pedagogy, Arabic Philosophy etc. My title is Professor of Philosophy. I have high school diploma in Economy and Administration.
