Victoria Barthe

Spearhead comprehensive digital content and media communication strategies across major platforms (Instagram,
Facebook, TikTok) to drive brand visibility and support sales in converting inquiries into bookings.
Direct and manage high-quality photography, videographyshoots, and complex event logistics, liaisingseamlesslyacross
multipleresort departments to ensure perfect operational execution and flawless on-site flow.
Produce compelling promotional videos for seasonal campaigns and manage the comprehensive resort event calendar
tooptimize guest engagement and elevate the overall guest experience.
Ensure brand consistency and elevate the luxury aesthetic of the resort through curated digital storytelling and
continuousplatform management.

• Multimedia Production: Coordinated the full lifecycle of high-quality visual assets (photo, video, and short films)
from initial concept and script coordination through filming and post-production.
• Content & Digital Strategy: Executed social media and narrative strategies, managing content pipelines to
ensure consistency in brand tone, visual identity, and platform positioning.
• Creative Coordination: Served as a central point of contact for contributors, talent, and creative specialists,
aligning schedules, managing briefs, and streamlining approval processes.
• Project Logistics: Oversee daily production logistics, including timeline development, location management,
scheduling, and resource tracking to ensure smooth project execution.
• Performance Tracking: Monitored digital content performance and optimized formats to increase visibility,
engagement metrics, and event attendance.

• Campaign Curation: Supported the production of high-visibility corporate content, including videos, podcasts,
digital campaigns, and employee storytelling profiles aligned with strategic brand objectives.
• Workflow Tracking: Structured and managed agile project workflows for simultaneous marketing campaigns,
accurately tracking progress, dependencies, and deadlines.
• Asset Deployment: Deployed integrated marketing assets for digital, print, and social media across multiple
global locations while maintaining strict brand consistency.
• Cross-Functional Liaison: Acted as a central interface between creative teams, marketing departments, HR
leadership, and external suppliers to ensure a smooth, transparent flow of information.
• Event & Asset Support: Assisted with the design and production of branded merchandise and localized
promotional materials, directly contributing to successful campaign rollouts and event performance.