Trade Marketing - Assistant Manager
Al Seer Trading Agencies
مجموع سنوات الخبرة :16 years, 11 أشهر
Started as Trade Marketing Executive from January 2010 onwards and promoted as Assistant manager Trade Marketing at one of the biggest FMCG & Food distributor in UAE. Associated with major Food and Non Food brands like Heinz, Dabur, Colgate Godrej, Yardley, Wipro, Hindustan Unilever, Mazola, Watties, Al Foah Dates, India Gate, Suntop, Kerrygold & Appletiser.
Responsibilities
Develop Go to Market Strategies, Business Analysis, Key Account Reviews Brand Activation, New Product Development & Launch, Forecasting, Retail Market Audit, Distribution Tracking, Category Management, Planogram Development, Customer Development, Sales Team Development & Training, Sales Budget, Market Spends, Branding and Competitor Analysis, Monitoring & Tracking KPIs
Successfully launched new products, Conducted consumer engagement campaigns, built and implemented various reporting, tracking & analytical tools, planned and executed market activity calendars in major key accounts in UAE, optimal utilisation of sales budgets & resources and oversee in market executions to ensure profitability and return on investment.
Commenced career with Pepsico as Sales Trainee, moving up as Customer Executive handling various territories in Kerala & Tamilnadu. Handled more than 20 distributors and sub distributors.
Main responsibilities:
Distributor management
Ensuring primary and secondary volumes
Training and coaching distributors and salesmen
Sales budget utilization
Marketing activities
Maintaining sales systems at distributor point
Mapping of the territory
Managing market Infrastructure
Achievements:
Developed new distribution partners and strengthened existing network
Implementation of sales systems at all distributor points
Turned around Malappuram territory
Won spot for excellent performance
Cracked bar channel in Malappuram after a distribution gap of 3 years
Reduced cost per case to Rs. 11 in Malappuram for Aquafina & to Rs.14 for carbonated drinks in Erode
Handled second biggest territory(Erode) in Tamil Nadu with consistent record of +15% growth rate
MASTER OF INTERNATIONAL BUSINESS WITH ELECTIVE STUDIES IN SUPPLY CHAIN MANAGEMENT,LOGISTICS AND MARKETING. CGPA-6.59-FIRST CLASS
58% marks.