فيكرانت Shetty, Director - Wavemaker Content

فيكرانت Shetty

Director - Wavemaker Content

MEC

البلد
الإمارات العربية المتحدة
التعليم
الثانوية العامة أو ما يعادلها,
الخبرات
20 years, 6 أشهر

مشاركة سيرتي الذاتية

حظر المستخدم


الخبرة العملية

مجموع سنوات الخبرة :20 years, 6 أشهر

Director - Wavemaker Content في MEC
  • الإمارات العربية المتحدة - دبي
  • أشغل هذه الوظيفة منذ أكتوبر 2006

Client Servicing at MEC Wavemaker

Group Account Director
  • يناير 2014 إلى يناير 2016

at MEC Wavemaker (

Associate Group Account Director
  • يناير 2013 إلى يناير 2014

Planning and executing 360 degree campaigns
• Instrumental in setting up Access dept. (now known as Wavemaker) in 3 regional markets
• Led various content campaigns including branded web series, big ticket TV show sponsorships and music video integrations
• Led various on-ground activations in KSA, Kuwait, Bahrain, Lebanon & Jordon

Media Planner
  • يناير 2006 إلى يناير 2008

Planning media investments for local, regional (Middle East) and global clients using research & ROI tools
• Negotiating with media suppliers for better CPRP’s
• Creating a detailed post campaign analysis for executed campaigns
• Presented competitive analysis across markets by working closely with Ipsos media research

Senior Account Executive في AVICI ADVERTISING
  • أبريل 2006 إلى نوفمبر 2006

OTHER NOTABLE CAMPAIGNS
• Arabs Got Talent with Chrysler, Desert Force (MBC) with Ford, Classifieds with Range Rover, Room Makeover with Home Centre

KEY CLIENTS: Ford, Energizer, Nestle (Maggi, Kit Kat, Nescafe, Nido, Cerelac, Fitness), Gulf Air, Jaguar & Land Rover, Sony Mobile, Sony, Visa, Meydan, Landmark group (Home Centre, Max, Splash, E-max, Shoemart, Oasis Centre), Dubai Islamic bank, Citibank, Burjuman, Himalaya, Virgin Atlantic, Chrysler, Perfetti Van Melle, General Mills, Colgate, Friesland, Mercedes, Philips

Marketing Executive في SKYLARK ADVERTISING LLC
  • أكتوبر 2004 إلى أبريل 2006
Marketing Executive في Damas Jewellery, Alukkas Jewellery
  • الهند
  • أغسطس 2003 إلى يونيو 2004

Canon, DEWA, Dubai Municipality, Danube building materials, Golden Gates Securities & Adani Wilmar group.
• Handling various aspects of advertising including client briefs, designing, presentations and client approvals
• Responsible for hiring, training and motivating the sales team to achieve monthly targets
• Selling ad space for SHOWCASE International jewellery magazine
• Responsible for exhibition marketing including design approvals, stand fabrication & installation.
• Handled stand exhibitions in Gitex, Big 5, Gold& Jewellery exhibitions in UAE and Mumbai, India

الخلفية التعليمية

الثانوية العامة أو ما يعادلها,
  • في Lynx
  • يناير 2017

courses: You Tube Certified – Content Strategy – Brand Partner Program • Training - Circus Street Digital & Dubai

ماجستير, Marketing
  • في MAHE
  • سبتمبر 2004

, Dubai

بكالوريوس,
  • في Mumbai University
  • يناير 2004

,

الثانوية العامة أو ما يعادلها,
  • في Our Own English High SchoolC.B.S.C
  • يناير 2001

,

الثانوية العامة أو ما يعادلها,
  • في Presidency SchoolEton Institute
  • يناير 1999

courses: People Centric Project Management (in MEC London) • Verbal Arabic language course

Specialties & Skills

Social Media
Influencer Marketing
Activations
Video Production
Content Creation
ADVERTISING
COMPETITIVE ANALYSIS
CUSTOMER RELATIONS
EXHIBITIONS
INVESTMENTS
NEGOTIATION
RESEARCH

اللغات

العربية
متوسط
الانجليزية
متمرّس
الهندية
متمرّس