Vikrant Shetty

Director - Wavemaker Content at MEC

• United Arab Emirates - Dubai
• My current job since October 2006

Client Servicing at MEC Wavemaker

Group Account Director

• January 2014 to January 2016

at MEC Wavemaker (

Associate Group Account Director

• January 2013 to January 2014

Planning and executing 360 degree campaigns
• Instrumental in setting up Access dept. (now known as Wavemaker) in 3 regional markets
• Led various content campaigns including branded web series, big ticket TV show sponsorships and music video integrations
• Led various on-ground activations in KSA, Kuwait, Bahrain, Lebanon & Jordon

Media Planner

• January 2006 to January 2008

Planning media investments for local, regional (Middle East) and global clients using research & ROI tools
• Negotiating with media suppliers for better CPRP’s
• Creating a detailed post campaign analysis for executed campaigns
• Presented competitive analysis across markets by working closely with Ipsos media research

Senior Account Executive at AVICI ADVERTISING

• April 2006 to November 2006

OTHER NOTABLE CAMPAIGNS
• Arabs Got Talent with Chrysler, Desert Force (MBC) with Ford, Classifieds with Range Rover, Room Makeover with Home Centre

KEY CLIENTS: Ford, Energizer, Nestle (Maggi, Kit Kat, Nescafe, Nido, Cerelac, Fitness), Gulf Air, Jaguar & Land Rover, Sony Mobile, Sony, Visa, Meydan, Landmark group (Home Centre, Max, Splash, E-max, Shoemart, Oasis Centre), Dubai Islamic bank, Citibank, Burjuman, Himalaya, Virgin Atlantic, Chrysler, Perfetti Van Melle, General Mills, Colgate, Friesland, Mercedes, Philips

Marketing Executive at SKYLARK ADVERTISING LLC

• October 2004 to April 2006

Marketing Executive at Damas Jewellery, Alukkas Jewellery

• India
• August 2003 to June 2004

Canon, DEWA, Dubai Municipality, Danube building materials, Golden Gates Securities & Adani Wilmar group.
• Handling various aspects of advertising including client briefs, designing, presentations and client approvals
• Responsible for hiring, training and motivating the sales team to achieve monthly targets
• Selling ad space for SHOWCASE International jewellery magazine
• Responsible for exhibition marketing including design approvals, stand fabrication & installation.
• Handled stand exhibitions in Gitex, Big 5, Gold& Jewellery exhibitions in UAE and Mumbai, India