Director of Business Development & Contracting
Royal Park Tourism Services LLC
Total years of experience :33 years, 6 Months
Creation and growth of the Contracting Department for the organization. From a one member team, grown to a 14 member team.
Negotiating with over 500 Hotels in UAE and develop a consistent and harmonious relationship
Liaising with key Agency partners from all over various markets to develop products in line with the requirements and achieve growth of these partners in their respective markets.
Design and Launch the Online Management System for the organization
Expertise and training in Yield Management and Costings
Creation of SOPs for ISO certification and maintenance of standards for all related department.
Negotiation/ Strategic Planning/ New Set Ups/ System Implementation
Initiating and finalization of formulation of budgets and ensuring adherence to planned targets
Initiating various systems on Process improvement and quality to enhance efficiency.
Constantly reviewing tasks and systems to ensure competitiveness
Establishing new business and devising short and long term goals and strategies for business in line with organizational objectives.
Contracting
Establishing new standards of contracting and achieving best results in a short period of time.
Thorough knowledge of contractual terms and conditions and financial and legal implications of every contract signed
Yield management and Incentive programs linked with production of room nights
Leading an energetic team ensuring a high level of accuracy and speed, constantly upgrading internal systems
Ready to innovate at a short notice and keep up with the market conditions.
Devising short and long term goals/ strategies for business in line with organizational objectives.
Sales & Marketing
Planning, organizing and implementing sales programs and strategies and conducting product presentations for continuously securing business.
Driving sales initiatives and achieving desired targets.
Conducting competitor analysis by keeping abreast of market trends & competitor moves to achieve market share metrics.
Implementing promotional activities in coordination with external agencies to spearhead product launch, brand promotion and event management initiatives.
Marketing Collaterals, Advertising and Media relations.
Business Development / Key Account Management
Initiating & developing relationships with key decision makers in target organizations for business development.
Identifying prospective clients, generating business from the existing in from various segments.
Evolving market segmentation & penetration strategies to achieve targets.
Client Relationship Management
Ensuring high quality services, resulting in customer delight and optimum resource utilization for maximum service quality.
Ensuring maximum customer satisfaction by closely interacting with potential clients & understand their requirements and customizing the product and services accordingly.
Forecasting and pre-empting client requirements and creating a Wow-factor.
- Setting up the launch of the product.
- Set up of the department, recruitment.
- Policies & Procedures for the department.
- Development of the Critical path, marketing plan, budgets, etc.
- Pricing, positioning and related surveys.
- Developing F& B concepts.
- Development of the business plan.
- Conceptualization of marketing collateral.
- Conceptualization of room categories.
- Website concept and updating.
- Departmental Training.
- Development of Core training programs for the hotel
- Developing Loyalty program.
- In charge of the IT department for 18 months controlling all IT activities.
- In charge of the Security department for 4 months
- Re-organization of the department.
- Revitalization of the Team.
- Re-launch the product.
- Achieving a higher market share.
- Coordination with International Sales offices.
- Developing communication channels for International offices.
- Development of Sales Tools.
- Standardization of marketing collateral.
- Website development.
- Launching of loyalty programs.
- Overall charge of pushing sales from India.
- Increasing market share, introducing Nepal as a destination to new markets.
- Setting up Franchise offices.
- Launching the largest Conference & conventions centre.
- Restructuring offices to ensure cost viability.
- Ensuring proper system for collection of out standings.
- Setting up Marketing as a function
- Planning, Market Research for both properties.
- Launching all inclusive plan for Goa.
- Pricing, Packaging, Advertising, Media.
- Sales Activities for Goa, sales blitzes.
- Setting up of offices.
- Tying up with Travel Agencies for promotions, target based.
- Setting up of the Delhi office
- Coverage of Northern India
- Increasing Market share
- Targeting of specific market segments
- Package development and marketing with Travel Agencies
- Incentive schemes for Agencies.
- Joined as Sr. Front Office Assistant in October 1990.
- Promoted as Front Office Supervisor in April 1991.
- Promoted to Lobby Executive in April 1992.
- Further Promoted to Asst. Lobby Manager in April 1993.
- Deputed to Mumbai for three months May 1994 - July 1994 to take over Reservations & telesales.
- Transferred to Sales & Marketing as Sales Executive in September 1994.
- Promoted as Sales Manager, North India in 1995.
- Various functions of Front Office
- Staffing, training, guest relations, etc.
- In house selling, package development
- Blitzes in neighboring states
- Positioned as a Guest facilitator with background in key operational tasks
- Led take over of 100 rooms from Projects to hand over to Operations
Diploma of Hotel Management, a three year course, equivalent to a degree today.