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Vlad Surmin, Product Architect - Commerce Data Foundation

Vlad Surmin

Product Architect - Commerce Data Foundation·Heineken

Poland

Bachelor's degree, International Relations

Work experience

Total years of experience: 12 years, 5 months

Product Architect - Commerce Data Foundation

January 2025 - April 2026

Heineken

Krakow, Poland

January 2025 - April 2026

Main business focus: getting LATAM OpCos up to speed with modern stack/solutions/processes/data governance practices
reused from US, UK, France, Germany, Netherlands ecosystem.

AI Strategy & Agent Development: Defined the architecture and roadmap for AI/ML-ready datasets, pipelines, and infrastructure; designed and validated data structures optimized for LLM fundamentals, including RAG paterns, embedding models, and vector database readiness.

Enterprise Automation & Integration: Orchestrated complex, end-to-end multi-tool integrations across global SaaS ecosystems (Dynamics 365, Salesforce, SAP); designed robust data flows utilizing REST APIs, webhooks, Microsoft Graph API, and secure identity governance(Microsoft Entra ID, OAuth 2.0).

Microsoft Power Platform & Solutions: Guided the integration of analytics ecosystems with the Microsoft Power Platform; designed responsive query optimized PowerBI visualizations and automation dashboards for global stakeholders to track system performance and ROI.

Leadership & Cross-Functional Collaboration: Acted as the subject mater expert on data architecture and integration; collaborated deeply with business stakeholders, IT, and cross functional teams to translate complex requirements into scalable software design guidance and technical design specifications.

Infrastructure Optimization & Tech Debt Management: Managed technical debt, modern software adoption, and infrastructure cost-reductions/optimizations across global cloud environments.

Stack: Azure, Azure Databricks, Azure Synapse Analytics, Azure Data Factory (ADF), Azure Machine Learning, Azure OpenAI / AI Services, MLflow, Azure DevOps, Python, PySpark, SQL, PowerBI, Power Automate, Copilot Studio, Delta Lake, Azure Functions, Azure API Management, Microsoft Entra ID, Docker, Kubernetes, Git, Ataccama ONE, Collibra, New Relic.

Company industry:
Food & Beverage Production

SDK Architect: Computer Vision & 3d Avatars

January 2020 - January 2024

Banuba

Nicosia, Cyprus

January 2020 - January 2024

Reporting: CTO;
Selected customers: Henkel, Gucci, RingCentral;
Responsibilities:
1) maintained cross-platform Face AR SDK for real-time face tracking, facial landmarks, background subtraction, beautification, and interactive AR effects
2) designed platform-independent C++ core around EffectPlayer and defined bindings and integration paterns for Android, iOS, Web, and Unity runtimes
3) led platform integrations across Android (Java/Kotlin, JNI, OpenGL ES), iOS (Objective-C/Swift/Objective-C++, Metal/ OpenGL ES), Web (JavaScript/TypeScript, WebAssembly, WebGL), and Unity (C#, native plugins) defined SDK APIs for camera/input pipelines, effect loading and lifecycle management, rendering output, asset loading and media-processing workflows
4) optimized ML-powered features including face detection, facial landmark tracking, and segmentation for real-time mobile and browser performance

Company industry:
Entertainment

Engineering Excellence Chapter Lead

January 2018 - January 2020

Demium Barcelona Hub

Barcelona, Spain

January 2018 - January 2020

Selected projects: htps://crowmie.com/; htps://agrowanalytics.com/
1) supervised IoT startups from 0 to Seed rounds within incubation programmes partnered with EM Micro and Lenovo
2) led market discovery and product demos
3) hired, and mentored engineers within 7 scrum teams across different startups.
4) designed MVP(scaling/extension friendly) product architecture in collaboration with CTO and CPO advisors
5) maintained delivery standards enabling CI with weekly releases

Company industry:
Management Consulting

Presales DBA/Azure DevOps Consultant

January 2016 - January 2018

Itransition Group

Minsk, Belarus

January 2016 - January 2018

Prepared infra migration strategies from on-prem to cloud solutions conducted infra migration readiness/reliability/scalability audits for US Labor Unions, US Police Departments, Kuwait government.

Company industry:
IT Services

Data Engineer / Systems Analyst

January 2014 - January 2016

Dizzain Agency

Minsk, Belarus

January 2014 - January 2016

Selected customers: jazeeraairways.com kenshoo.com dealroom.co

- data mining and business intelligence analysis
- created BABOK-compliant requirements and supported full project lifecycle from initial client call, RFP, backlog and scope change management to post-development maintenance
- produced UML diagrams, backlog as stories, wireframes, comparison matrices, RACI matrices, unit economics reports, P&L reports, and custom Power BI and Tableau dashboards

Company industry:
IT Services

Web Developer

January 2013 - January 2014

Artox Media Digital Group

Minsk, Belarus

January 2013 - January 2014

PHP plugins customization, wordPress website administration, SEO tooling optimization
hosting management, and Linux server administration; L2/L3 hotfix customer support; configured tools for text mining, sentiment analysis, and web crawling using Python and SQL

Company industry:
Marketing

Education

Belarusian State University

June 2015

June 2015

Bachelor's degree, International Relations

Belarus

Skills

30 HOUR OSHA GENERAL INDUSTRY CARD
Intermediate
30 HOUR OSHA GENERAL INDUSTRY CARD
Intermediate
ARTIFICIAL INTELLIGENCE
Intermediate
ARTIFICIAL INTELLIGENCE
Intermediate
DIGITAL TRANSFORMATION
Intermediate
DIGITAL TRANSFORMATION
Intermediate
INFORMATION AND COMMUNICATIONS TECHNOLOGY
Intermediate
INFORMATION AND COMMUNICATIONS TECHNOLOGY
Intermediate
MICROSOFT DYNAMICS 365
Intermediate
MICROSOFT DYNAMICS 365
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
PRODUCT MANAGEMENT
Intermediate
PRODUCT MANAGEMENT
Intermediate
ROBOTIC PROCESS AUTOMATION
Intermediate
ROBOTIC PROCESS AUTOMATION
Intermediate
SALESFORCE
Intermediate
SALESFORCE
Intermediate
SAP APPLICATIONS
Intermediate
SAP APPLICATIONS
Intermediate

Training and Certifications

Certifications
Dynamics 365 Customization and Configuration
AWS Certified Cloud Practitioner
Analyzing and Visualizing Data with Power BI
AWS Certified Solutions Architect Associate
Azure Data Engineer Associate — Microsoft