فولتير كروز الابن

Picar Development Undertaking: I was hired to lead and direct its 7 year old company. The top challenges were to stir and energize the company, increase sales and net income, fund acquisitions and projects, create changes, to shift to transformational mind-set with a clear bias for action, and solve late project deliverables to gain and improve market trust and confidence.
ACHIEVEMENTS AND MILESTONES:

• Managed Capital intensive projects - worth USD 500M
• Achieved sales revenues worth PHP 30Billion and its target P& L
• Addressed Issues and mitigate risks resulting to savings and fast tracking execution of projects


PROJECTS HANDLED:

• 74 floors, The Stratford Residence - highest and iconic condominium building in Makati City
• 34 floors, AMA Tower - Residential and commercial condo in EDSA, Ortigas, Mandaluyong
• 30 floors, Chelsea Residences -Residential and commercial condo in Alabang, Muntinlupa City
• 56 hectares, ARA Vista Village - integrated township development in Cavite with single detach houses, schools, shopping malls and church

Job Responsibilities:

• Top executive role reporting to the Chairman, directing and leading all 7 department heads
• Manage all aspects of business operations of the company: site (selection, evaluation, and conceptualization), marketing strategies, market analysis; Pricing and roll-out strategies; revenue management and maximization; cash flow management; legal and commercial issues.
• Develop road map and drive the transformation, reduce operating expense by at least 20%.
• Ensure the delivery of short and long term results. Achieved PHP6.0Billion annual revenue, 50% Gross profitability, and growth as an organization.
• Assessing the performance of current and proposed projects.
• Reviewing Management agreements, and legal contracts.
• Coordinating marketing activities in conjunction with company growth plan
• Overall leadership of Construction and Project Management from Concept to Construction and Completion including Property management.
• Business development, financial planning and feasibility studies
• Develop the right team and culture to deliver sustainable performance.

ACHIEVEMENTS AND RESULTS:

• Managed Capital Investments worth USD 550M
• Addressed Issues and Mitigate Risks in Projects resulting to fast track project completion
• Successfully leased out to major anchor areas of the Shopping Mall leasable area -USD 50M/YEAR
• Achieved Residential Sales target topping USD 100M
• Project developed, managed and completed- USD 350M

Job Highlights:

• Overall project development and property management
• Land acquisitions, commercial, joint venture partnerships
• Operations management and construction management
• Government approvals and coordination
• Financial planning and modeling
• Market study, leasing, sales and marketing operations

PROJECTS UNDERTAKEN:

• Residential Apartments, Luxury Villas, 3 International Schools, VIETIN BANK BUILDING, Propose Heart Center Hospital
• Central Park Residence - 100 landed houses - COMPLETED - USD 150M
• The Link Apartments - (2 Bldgs.) 25 floors apartment blocks, 400 UNITS - USD 50M from concept to completion
• The Apartments G, L, P and E - ( 8 bldgs. ) 30 floors apartment blocks
• Vietin Bank Office Building, Ciputra Golf and Country club house
• Ciputra Marketing and Information Center Office - COMPLETED - USD 10M
• Ciputra Club House - COMPLETED - USD 20M
• Ciputra Eco Solution Bike lanes - COMPLETED - USD 2M
• TM 13 Super Block -Design and Tendering - USD 200M
• Commercial Buildings
• Ciputra Hanoi Mall - USD 200M
• Ciputra General Hospital - Design and Tendering
• Renovation of Horison Hotel to Pullman Hotel - COMPLETED - USD 10M
• United Nation International School, Singapore International School,
• Grand Shenyang International City re-Masterplan, to include Commercial establishments

• Responsible for the conceptual and commercial success of allocated property development projects in accordance with the strategic, land and project development plans and business plans.
• Lead and manage multi-disciplinary processes, and provide understanding of the real estate market place and to convert conceptual ideas into successful commercial assets.
• Responsible for inception to completion of The Land holdings varied projects in Riyadh. The value of any one development exceeds SAR 1 billion Riyals.
• Provide and guide technical engineering support for raw land development for sites and engineering projects.
• Review and evaluate contracts, scope of work and scope of services, specifications, and tender submissions for projects.
• Act and think independently, translate the vision and mission of the company to the assigned projects.
• Have the analytical skills to undertake feasibility studies, manage budgets and participate in high level commercial negotiations as and when required

New town developments centered on shopping and life style in Alabang City area with a total of 600 hectares of high end residential community and 36 hole golf course, 40 hectares Madrigal Business Park (office and commercial complex), Shopping Mall GFA-250, 000 square meters design with Mediterranean inspired town center Mall, with 3 contagious Malls, Casa Madrigal, and Susana.

ACHIEVEMENTS AND RESULTS:

• Received highest achievements in design accolades abroad as the best in Shopping Mall, Township development.
• High Sales, Leasing & Gross Margin: Achieved 8 year plan within 5 years
• Gross Profit Margin: 47% to 68%
• EBIT: 51%
• Comparable Store Sales: 15% LFL year-over year increase.

PROJECTS UNDERTAKEN:

• Ayala Alabang Village - 600 hectares - COMPLETED - USD 200M
• Alabang Town Center Mall - 17.5 hectares - COMPLETED - USD 30M
• Madrigal Business Park - 40 hectares of Office Commercial Development - COMPLETED - USD 50M
• Ayala Southvale Village - 150 hectares - COMPLETED - USD 150M

Job Responsibilities:

• GM and Business Unit head - Project development and Operations Management for a limited number of select and quality projects, overseeing and managing over USD$300 million in real estate value per project.
• Coordination of planning, design and construction phases of elaborate mega shopping malls, high end residential homes, country club and golf course, high end corporate office and condominiums, hotels, industrial and business parks.
• Manage all aspects of business operations of the company: site (selection, evaluation, and conceptualization), marketing strategies, market analysis; Pricing and roll-out strategies; revenue management and maximization; cash flow management; legal and commercial issues.
• Other Job responsibilities;
• Overall Project and Construction Management
• Sales and revenue management
• Marketing management
• Financial Management
• Corporate Image
• Customer service
• Operations and HRD
• Business development