Wael El-Sorady, Business Unit Lead-Gulf

Wael El-Sorady

Business Unit Lead-Gulf

Bristol-Myers Squibb Company

Location
United Arab Emirates - Dubai
Education
Diploma, Marketing and Salesmanship Diploma
Experience
16 years, 7 Months

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Work Experience

Total years of experience :16 years, 7 Months

Business Unit Lead-Gulf at Bristol-Myers Squibb Company
  • United Arab Emirates - Dubai
  • My current job since July 2010

KEY DELIVERABLES IN THE POSITION
• Effective and Accountable in High-Profile Executive Roles: Overcome complex business challenges and make high stakes decisions using experience backed judgments. Strong work ethic and irreproachable work ethic
• Corporate Strategy and Development Specialist: Characterized as a visionary strategists - consistent track record of delivering extraordinary results in growth, revenue, operational performance and profitability
• Consistently Deliver Mission-Critical results: Driven by the strong hard - wired need to strategize, to innovate and gifted with the vision, determination and skill needed for high-level revenue building strategies
• Strong Orientation in Operations / Finance: Participate in high-level operational initiatives, process-re-engineering, turnaround management and re-organizing. Ability to use instincts, insights, judgments and timing to success in no matter how tough a deal is
• An expert in Sales, Marketing, and Business Development: Known for delivering record-breaking revenue and profit gains with highly competitive regional markets. Proven ability to increase customer retention, expand market share and drive revenue
• Proactive, Performance - Driven, Operations Professional: Progressive expertise in leadership and problem solving. Keen understanding of business priorities, genuine team player committed to managing operations and projects flawlessly whilst contributing to revenue - producing activities
• Restructuring organizations: Deft in re-organizing to suit specific market / needs and aligning operations keeping in mind the requirements of dynamic markets



KEY POSITION RESPONSIBILITIES / DUTIES

DEVELOPING BUSINESS STRATEGY
• Determine the long-term strategic objectives of the business in conjunction with the other senior members. Ensure business growth through directing and managing business development activities to ensure these are delivered in accordance with the organizational strategy.
• Plan, direct and manage business development activities. Ensure the effective achievement of the business development functional objectives, through the leadership of the division, by setting clear objectives in order to maximize individual, divisional and departmental performance
• Handle the strategy formulation and implementation and contribute to the development and refinement of company vision and strategy
• Support the overall process of management and corporate decision - making to ensure the organization maximizes its short, medium and long-term profitability and shareholder`s return

MARKET DEVELOPMENT
• Ensure the company plays a major role in emerging markets by assisting with market research and in-field support
• Implement the strategic marketing plan that continually positions the company as the industry leader in its targeted niches - Identify both current and future customer needs regarding existing or new product development
• Develop and maintain relationships with key customers, channels, and other influences

BUSINESS DEVELOPMENT
• Identify local new business opportunities and convert them into sales; propose local annual sales target
• Review and update the local target and prospect customer base
• Evaluating the market size and potential for growth in various markets - design / implement qualitative market-research studies based on business objectives

PRODUCT DEVELOPMENT
• Managing the entire product line life cycle from strategic planning to tactical activities
• Specifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers
• Driving a solution set across development teams (primarily development/engineering, and marketing communications) through market requirements, product contract, and positioning
• Developing and implementing a company-wide go-to-market plan, working with all departments to execute

Manager-Upper Gulf Markets (Kuwait-Qatar-Bahrain) at Bristol-Myers Squibb Company
  • Kuwait
  • July 2009 to June 2010

-• Prepare new sales representatives by conducting orientation to sales process; developing individual coaching plans; provided resources and assistance; scheduling orientation drive-along with senior representatives
• Developed individual results by maintaining policy and procedure resources; providing coaching; conducting training sessions; developing outcome improvement resources
• Developed an entire field force and developed leaders in sales & marketing
• Improved training effectiveness by developing new approaches and techniques; making support readily available; integrating support with routine job functions
• Supported training financial objectives by recommending budget items; controlling costs with the distributors.
• Managed company’s portfolio providing extended solutions to local authorities for diverse therapy areas.

Sales Manager-Kuwait at Bristol-Myers Squibb Company
  • Kuwait
  • January 2009 to June 2009

-Country Head in the given market.
-Managing total portfolio with responsibility of topline revenues (Ex-factory & demand sales).
-Management of importer/distributor business relation.
-Partnering with health authorities and medical communities to provide solutions for unmet medical needs.
-Coaching and performance management of sales organization.
Hiring and induction of new resources.
-Implementation of business processes.
-Ensure strict adherence to business code of ethics and full compliance with local laws.

Territory Manager at Bristol Myers Squibb
  • Qatar - Doha
  • October 2003 to December 2008

-Country Head in the given market.
-Managing total portfolio with responsibility of topline revenues (Ex-factory & demand sales).
-Management of importer/distributor business relation.
-Partnering with health authorities and medical communities to provide solutions for unmet medical needs.
-Coaching and performance management of sales organization.
Hiring and induction of new resources.
-Implementation of business processes.
-Ensure strict adherence to business code of ethics and full compliance with local laws.

Executive Sales Representative-UAE at Bristol Myers Squibb
  • United Arab Emirates - Dubai
  • May 1998 to September 2003

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Education

Diploma, Marketing and Salesmanship Diploma
  • at American University in Cairo
  • January 1995
Bachelor's degree, Bachelor of Pharmacy
  • at Alexandria University
  • May 1993

Specialties & Skills

Business Development
Marketing
Synergies
Performance Management
Leadership
Integrated business processes
Coaching and People Development
Cross Functional Team Leadership
P&L Improvement

Languages

English
Expert

Memberships

Egyptian Sendicate of Pharmacists
  • Regular
  • June 1993

Training and Certifications

Brand Marketing Planning (Training)
Training Institute:
BMS
Date Attended:
July 2010
Duration:
40 hours
Business Administration (Training)
Training Institute:
American University in Cairo
Date Attended:
January 1995
Duration:
40 hours
Manager Development Program (Training)
Training Institute:
BMS
Date Attended:
June 2008
Duration:
30 hours
Tactical marketing (Training)
Training Institute:
IMS
Date Attended:
June 2013
Duration:
20 hours

Hobbies

  • Basketball
    Silver medal in Alexandria university league. Bronz medal at club level