Wafaa Al Messry

• Led full rebranding of the companys product line, including packaging, visual identity, and market positioning,
resulting in strengthened brand recognition and increased customer engagement.
• Expanded the companys distribution network by entering new geographic areas and onboarding new B2B clients and
suppliers, directly contributing to revenue growth.
• Managed the marketing and promotions budget end-to-end, allocating spend across digital, print, and in-store
channels to maximize ROI.
• Grew social media presence significantly, increasing followers and engagement through consistent content strategy,
campaigns, and brand storytelling.

• Create and publish digital content—interviews, reports, reels, and storytelling pieces—highlighting entrepreneurship
and social innovation in the Arab world.
• Manage content strategy and production, building skills in digital storytelling, audience engagement, and brand
communication.

• Conducted academic research in marketing, performing data collection, literature reviews, and analysis to support
faculty publications.
• Developed course content, prepared presentations, managed student records, and administered grading for
undergraduate marketing courses.
• Coordinated classroom facilitation and academic logistics, demonstrating strong organizational and communication
skills.

• Analyzed datasets on SME performance and e-commerce trends in the Arab region, producing data-driven reports
and visual presentations.
• Developed training and onboarding materials, demonstrating strong documentation and communication skills in a
professional environment.
• Supported the Arab SMEs Summit, gaining insight into SME policy challenges and entrepreneurship ecosystems across
the region.

Reform (OMSAR)
• Supported data organization and reporting processes for a public sector administrative reform initiative.

• Performed data entry and record organization, supporting accuracy and accessibility of departmental records.

• Supported data organization and reporting processes for a public sector administrative reform initiative.

• Digitized and organized administrative records, improving information accessibility for staff.