Wala Alghulam

• Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and
managing the Trade Marketing budget.
• Develop mechanism working with Channel Sales to manage the Mix to maximize Net Revenue & Marginal
Contribution.
• Improving brand presence and campaign execution across trade through excellence in in-store planning,
execution and tracking in alignment with the annual marketing priorities.
• Leading and implementing channel specific marketing strategies and plans for assigned retailers.
• Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in
collaboration with marketing and sales teams.
• Leading activation programs with partners to improve brand visibility.
• Visiting the points of sales regularly to ensure that the brand is visible, and guidelines are respected.

• Monitor and ensure maintenance of merchandising standards in assign area.
• Overseeing branding, advertising, and promotional campaigns.
• Develop and maintain an effective activity schedule and ensure compliance to time frame.
• Coordinate with customers and design various store décor plans and provide upgrades.
• Identifying potential new markets and creating a plan to enter the market
• Analyze store observation programs and validate various store process.
• Monitor all placements for store section and allocate resources appropriately.
• Monitor all ad sign board for department and ensure cleanliness.
• Prepare and supervise various budgetary plans in assign region.
• Train and supervise efficient working of merchant community.
• Develop good customer care service programs and perform regular troubleshoot on same.
• Maintain and develop effective selling network and manage trade for same.

Compile and analyze data over time to forecast sales trends.
 Creating and updating Scorecards to monitor the performance of innovations and focused SKU’s.
 Review past sales data to determine trends in productivity.
 Prepare accurate reports using data from internal and external sources.
Develop monthly sales target and in incentive.
 Evaluate third-party data to determine best practices for company success.
 Present actionable information and insights to team members and management.
 Play a key role in making monthly and annual review presentations.

• Analyze and interpret financial and sales records.
• Research and develop marketing activities.
• Meet weekly sales goals.
• Develop, schedule and pre-promote new marketing activities.
• Putting together sales strategies to target large accounts.

• Build market position by locating, developing, negotiating, and closing business relationships.
• Write and submit accurate orders.
• Maintain an updated database in sales database including all activities, and opportunities with their current status.

• Creating and maintaining filing systems, as well as managing databases.
• Dealing with telephone and email enquiries.
• Managing and maintaining budgets, as well as invoicing.
• Analyze and Interpret Financial and Sales Records.
• Manage Interpersonal Relationships.
• Reporting to the CEO of the company.

• Provides information by answering questions and requests.
• Resolves problems by coordinating preparation of reports, analyzing data, and identifying solutions.
• Reporting to the Customer Service Manager.

• Obtains client information by answering telephone calls; interviewing clients; verifying information.
• Informs clients by explaining procedures; answering questions; providing information.
• Resolves problems by clarifying issues; researching and exploring answers and alternative solutions.
• Accomplishes sales and organization mission.