Business Development Manager (Gulf, Levant & Egypt)
Sunbulah group
Total years of experience :22 years, 7 Months
- Develop new business, considering long term strategic outcome
- Manage distributor’s relationship.
- Ensure that distributors meet the requirements of sales and marketing fundamentals and monitor in-market sales, Stock coverage, promotion activities, competitive activities, pricing strategy, store visibility, product awareness.
- Develop business roadmaps for each market and related go-to-market strategies.
- Develop long term strategies with distributor to support sales team in meeting the desirable goals.
- Assure right implementation of value chain with the right pricing positioning and strategy.
- Practice efficient controlling methods on the cost of sales for all markets.
- Prepare full rolling forecasting system for each market.
- Manage in alignment with marketing, activity for each market.
- Manage trade marketing budget to ensure the efficiency of the execution through distributors.
- Conduct analysis on the performance of the existing distributors and recommended changes on the distribution strategy when necessary.
- Conduct periodic visits to all markets.
- Support distributors in developing and explore potential leads for new initiatives.
- Evaluate new ideas through strategic marketing assessments.
- Develop new initiatives to meet market demand and consumer needs.
- Establish existing markets by introducing new product and enhanced distributor capabilities.
•General role
-Worked to improved organization market position and achieved financial growth.
-Defined long term strategic goals, built key customer relationship, identified business opportunities, negotiated and closed business deals and maintained extensive knowledge of present market conditions.
-Coordinated with internal function, marketing staff and other managers to increase sales opportunities and thus maximized revenue for the organization.
-Achieved the needs to find potential new customers, product presentation, converted them into clients and continue to grow the business in the future
-Widen potential market by growing, maintaining and leveraging the organizational network.
-Researched and build new relationship to open new target market.
-Worked with the team to developed proposals that speaks client needs, concerns and objectives.
-Provided overall business development strategy for sales, marketing and accounts.
-Screened potential business opportunities by analysing market strategies, market requirements, potential, and financial capability.
-Involved in necessary resources to materialized opportunity and achieved company goals.
-Managed relationship with distributors, including shipments, stock promotional activities and payment terms.
-Support the distributors in developing the market, and explore potential leads for new market.
-Practiced efficient controlling methods on the cost of sales for all market.
-Assured right implementation to value chain to be in the right price positioning.
-Promoted the customization of products and strategies based on the requirements of the market.
•Proctor & Gamble and De’longhi Accounts
-Set the annual joint business plan.
-Fully responsible on all the P&L activity.
-Controlled budget and expenses in order to achieve the agreed profitability.
-Developed the marketing plans to increase the market size.
-Managed and controlled the sales and demand planning, to reflect the annual joint business plan into sales strategies with the right product mix and profit objective.
-Provided leadership for sales and marketing teams to achieve the sales target.
-Ensured Proper implementation and execution for marketing plans to maximized the sales force capabilities.
-Managed inventory in accordance with the agreed plans and objectives.
-Ensured effective allocation of resources to maximize the business unit efficiency.
-Develop annual joint business plans with the key customer.
-Identified opportunities on the existing customers to developed product and company market share.
-Tracked and analysed competitors
•Built a new business unit for food distribution.
•Managed the business development to import and developed product that fits the company mission with competitive pricing and finest quality.
•Managed the product procurement and supply.
•Set the business unit strategies that reflected in the company plan and converted it into sales and marking plans to achieve the agreed profits.
•Recruited and coached staff on professional knowledge and job related skills such as sales, trade marketing, warehouse, logistics and administration.
•Developed the whole work cycle for the business unit.
•Built and Developed distribution capabilities that covers the main governorates.
•Developed marketing plans to create market awareness.
•Ensured proper implementation and execution of marketing plans by maximize the sales force capabilities.
•Planned, led, managed and controlled sales planning and demand creation, translating the strategic plans into sales strategies to achieved sales plan, product mix and profit objective.
•Cooperated with other department to achieved assigned task.
•Managed inventory in accordance with the agreed plans and objectives.
•Managed warehousing and distribution activities.
•Managed the logistics operation to ensure product availability at all time with efficient cost.
•Ensured effective allocation of resources to maximized the business unit efficiency.
•Control budget and expenses within the business unit in order to achieve agreed profitability.
•Identified market opportunities to developed product and company market share.
•Identified and developed sales channel to support market expansion.
•Set KPIs for staff appraisal.
•Manage 3 Department (Modern trade - Key account - Business Development)
•Select, develop, and coach a professional sales team to exceed goals for profitable revenue growth
•Establish and develop sales structure to exceed company goals
•Develop and implement annual sales plans by department and customer.
•Implement the company sales process to establish a culture of consultative selling to customer's decision-makers at all levels
•Cultivate and maintain effective business relationships with executive decision makers in large accounts.
•Pursue identified business prospects, participating actively in the planning and sales process for new business opportunities.
•Collaborate with marketing resources and the sales leadership team to define overall sales strategy, and to develop products and solutions responsive to the customer's business. Apply research insights and to provide compelling advertising solutions based on the company's business strengths.
•Coach department Executives to build effective staff relationships that enable them to respond quickly to emerging customer opportunities, and provide for seamless execution of the company business processes that exceed customer expectations.
•Encourage and requires high level teaming and collaboration skills to gain the committed and motivated efforts of the company's staff who do not report to the sales
•Implement Incentive program for sales stuff and accounts
•Set the guidelines for renewing the annual contract with the accounts
•Monitor the Credit collection
•Set sales KPIS & customers KPIS to monitor performance
•Monitoring the competitors activities and market trend
•Forecast the annual budget and monitor the spending through the year
•Prepare P&L statement for each department to evaluate its performance in comparison with its cost and spending
• Planned, directed and developed strategies for distribution to achieved targeted growth.
• Analysed sales figures and forecasting future sales volumes to maximized profits.
•Established a new structure for retail sales department.
•Responsible for contracting with the modern trade and chains.
•Prepared a coverage plan for key account.
•Organized sales and promotions.
•Organized stock checking and re-ordering as necessary.
•Managed and motivated a team to increase sales including recruiting, training, day-to-day managing, appraisals, disciplining, dismissing, promotions and team building.
•Provided a service of creating and developing design concepts and specifications that optimized the function, value and appearance of the products and systems.
•Managed the benefits for both user and manufacture through the design concept.
•Collected, analyzed and synchronized related data to the design project reaching special requirement that suit the user and the manufacture.
•Managed the design team and supervision of design process.