Business Manager
Saudi Dairy & Foodstuff Company
Total years of experience :20 years, 10 Months
Responsible to achieve Volume and Value target in assigned Region, Manage the Direct Sales Team consist of Sales Supervisors and Sales Man and Merchandisers. Plan and execute promotions in Traditional trade, Modern trade, OOH and wholesale to gain leadership and growth in Long life Milk, Tomato Paste and Ice Cream. Responsible to Achieve Replenishment KPI's to ensure long term and profitable business across all Channels. Sales Team Training also under me, for this on field training and one to one session conducted with supervisors and Sales Man. Quarterly performance review of Sales man and supervisors to identify gaps and improvement areas is also my responsibility. Explore new business opportunities such as local festivals to promote new and existing product portfolio. Prepare annual Injection Plan of new Chillers and deep freezers and than execution under SADAFCO guidelines.
Responsible for developing and implementing business plan, led a sales team consisting of Area Managers, Sales officers. Develop strategies for trade, distributors and key accounts to achieve company's top line and bottom line objectives. Analyze sales trends of Brand and Packs, forecast business and supply chain. It is my responsibility to achieve Regional KPI's especially Numeric and weighted distribution to maintain leadership against Arch Rival Coca Cola. Explore new opportunities in HORECAS, prepare chiller injection Plan and its execution.
Responsible for Managing Direct Sales with a team of 5 Sales officers and 22 Sales Man, Achieve Sales target on 2338 outlets and other KPI's. Add new customers and visibility points to increase sales especially in Hotels, Cafeterias and Catering.
Responsible to Achieve Secondary Sales and KPI's target in Home and Personal care category. Monitor daily performance of Order bookers and deliveryman, Track numeric distribution by SKU and drive order bookers for Merchandising and availability.
Master In Business Administration
Bachelor in Commerce