Walter Scalzone

• Developing and implementing a Corporate Social Responsibility campaign for Rodenstock from A to Z
• Creating marketing concepts for Porsche Design, Claudia Schiffer, Dunhill, Rodenstock
• Building and maintaining media relations
• Organizing and participating in events to exploit networking opportunities
• Introduced Rodenstock in the UAE market and significantly increased sales and brand exposure

• Set up sales targets and commercial strategies to achieve them

• Handle existing accounts across the GCC

• Reach out new accounts, present products and develop offers

• Provide product training to partners
• In charge of the company’s website and social media pages
• Achieved an increase of 18% turnover in a 4-month period

• Manage a comprehensive online and offline branding plan

• Develop and implement co-marketing plans with well known organizations in the UAE

• Develop product, pricing, promotion, and distribution strategies for trading purposes 

• Plan, implement and control social media strategies

• Design and manage SEO initiatives; identify keywords, descriptions, and other elements to maximize search position results
• Develop and manage website contents and design

• Establish and manage media relations
• Build and manage the database through appropriate CRM activities

• Develop a comprehensive Corporate Social Responsibility plan to improve image

• Develop sponsorship activation plan (Dubai Tour 2014)
• Coordinate the production of various marketing materials
• Organize and participate in events to exploit networking opportunities
• Design team building activities

• Monitor results through monthly reports

Collaboration aimed at providing the club’s staff with strategic insights regarding the use of Sina Weibo (social network), activities of Corporate Social Responsibility and Customer Relationship Management with the objective to increase fan engagement, satisfaction and loyalty, and improve the club’s brand image.

Consulting project for SSC Napoli about the marketing strategies to popularize the brand in the Chinese market.

• Supporting web marketing campaigns & PR strategies.
• Compiling contents to be included on the company's webpage.

• Writing, updating and sending supplier reports.
• Writing press releases for clients
• Carring out Manager's duties during the absence of the branch
manager.

• Co-ordinating and selling merchandising equipment.
• Creating marketing campaigns to increase ticket sales for concerts
• Organising offline and online promotional activities