Waqas Ahmed

• Manage full social media lifecycle — content calendar, scheduling, audience engagement, and performance
tracking across platforms.
• Plan, execute, and optimize Meta Ads and Google Ads campaigns to drive brand awareness, qualified leads, and
improved ROI.
• Apply on-page and off-page SEO techniques, improving organic search rankings and website traffic.
• Design professional marketing creatives, banners, and social media graphics using Canva.
• Produce detailed analytics reports in Microsoft Excel to monitor KPIs and optimize ongoing campaigns.
• Provide IT support including system maintenance, software troubleshooting, and digital platform management.
• Coordinate administrative workflows: documentation, data management, scheduling, and cross-team collaboration.

• Led end-to-end digital marketing operations — strategy, content creation, paid campaigns (Meta & LinkedIn), and
performance optimization.
• Managed social media accounts across platforms, including content scheduling, community engagement, and
analytics reporting.
• Supported SEO initiatives to enhance website visibility and increase inbound organic traffic.
• Created graphic design assets and marketing materials to support campaigns and branding.
• Provided hands-on IT support: software installation, configuration, hardware setup, and network troubleshooting.
• Set up and configured printers, routers, and office hardware for seamless day-to-day operations.
• Handled customer support, cold calling, and client follow-ups; built lasting relationships with key accounts.
• Maintained accurate CRM records, reports, and documentation to support administrative and operational
efficiency.
• Coordinated virtual meetings and client demos via Zoom, Teams, and Google Meet.

• Generated new leads and developed business opportunities across health, motor, life, and general insurance
products.
• Met potential clients through calls, meetings, networking, referrals, and social media outreach.
• Achieved monthly and annual sales targets consistently; built strong client relationships for renewals and repeat
business.
• Prepared quotations, policy documents, and administrative records; followed up on customer inquiries
professionally.
• Maintained accurate records of sales activities and leads in CRM systems.
• Promoted company services through WhatsApp, LinkedIn, and online platforms.