Managing Director
Tanasuq Private Limited
Total years of experience :23 years, 1 Months
• Launched a marketing, advertising and sales management consultancy firm (partnership)
• Developed and implemented a strategic plan that resulted in revenues worth PKR 17 million in first 12 months with seven clients
• Consulting as an outsourced marketing and sales department for ARG Personal Care, Pakistan. A startup for which Tanasuq launched Fragrances, Baby Feeding Range and Baby Diapers. First year annual turnover was PKR 800 million
• Consulted as an outsourced marketing strategy wing for Educational Systems Pvt Ltd (The City School), Pakistan; for which Tanasuq was part of the launch of TRES (The Renaissance Education System) and SNC (Smart National College)
• Managing social media pages for FND Consulting Engineers, Zizcon Enterprises, ARG Personal Care, Tender Dragon Consulting and Easy Health Tech
• Consulted as an outsourced sales department for Gorey International, Pakistan; and Kamal Industries, Pakistan
Product categories included toothbrushes, toothpastes, baby toiletries, diapers and feeding accessories
• Rehired due to previous performance
• Headed Marketing, Sales and Sales Operations
• Hired, coached and led marketing team of 7; sales team of 350+; sales operations
team of 8 people; with 5 direct reports
• Established digital marketing communication foundations and transformed
Facebook, Instagram and LinkedIn to grow awareness and build brand loyalty
• Conducted Focus Groups and Usage, Attitude Surveys and quantitative analysis to confirm hypotheses on customer sentiment and purchasing trends; results defined
future marketing strategies
• Revamped and relaunched existing toothpaste category
• Launched new product Shield baby wipes
• Achieved 72% YTD (secondary sales value) growth from July 2022 to November
2022
• Achieved 29% YTD (secondary sales value) growth from July 2021 to June 2022