Wasim Fouda MBA

Head of Modern Trade at Nashar Trading Company

• Saudi Arabia - Jeddah
• My current job since December 2022

Modern Trade Regional Dev. Sr Manager ( Central ,East ,North ) at NADEC FOODS

• Saudi Arabia - Riyadh
• December 2019 to November 2022

• Regions Handling: Central Region, East Region, North
• Yearly Size of revenue: 443 Million
• Reporting to: Head of Sales Director
• Managed team: 85 sales team 60 merchandisers team
• Customers Handling National Wise (Tamimi, Carrefour, Othim, Lulu- Sadhan &Spar -Farm --USC-Nesto, Mini Market channel )
• Customers Handling Regional Wise ( Danube -Panda )

Modern Trade Manager at Savola Group

• Saudi Arabia - Riyadh
• October 2017 to November 2019

Regional Sales Manager - Consumer Goods (Modern Trade & Pharmacies ) at National Distribution Comany - Member of Global healthcare Group

• Saudi Arabia - Riyadh
• August 2013 to October 2017

• Create and implement effective direct sales strategies and lead sales team in different regions (i.e. Riyadh, Jeddah, Dammam) toward achievement of Target sales objectives.
• Preparing monthly, quarterly and annual sales forecasts
• Manage a nationwide sales team to at least meet monthly, quarterly and annual sales forecasts.
• Provide sales management, budget control, compensation programs and incentive planning for a Nationwide Sales team.
• Provide supervision through K-Account field visits, observations and measurement of results to include performance appraisal and Bonus programs.
• Developed the key-Account customer’s relationship and provide problem solving to external issues that totally affect our business with the K-Account customers in a positive way.
• Negotiate K-account yearly contracts and reach agreements with the Chain Account Managers regarding the yearly rebate, visibility renting space and any other demands.
• Participating actively in the planning and sales process for launching a new product .
• Coordinate with the Marketing Managers on brands, demand generation and activation plans and successfully implementing all launched activities during 2013.
• Establish effective relationships and collaborations with other departments (Marketing, Finance, Customer Service, etc.) to address key business issues and opportunities.
• Had a proven record of sales analysis figures relative to the market figures when needed in decision making
• Overall control over the past due balance for big K-Account customers, involve is solving issues related to that matter, and implementing a strong system to control the collection process.

Sales Supervisor / Sales Manager at Mansour group ( FMCG- Distribution) Red bull - L'Oreal Paris-Kraft foods-Dairy Milk

• Egypt - Cairo
• January 2008 to July 2013

• responsible for meeting the sales targets of the hyper markets sector through effective planning and budgeting.
• Develops a business plan and sales strategy for the market that ensures attainment of company sales goals and profitability
• Responsible for the development and performance of all sales team
• Responsible for directs a sales team and provides leadership towards the achievement of maximum profitability and growth in line with company vision and values
• Prepares action plans by individuals as well as by team for effective search of sales leads and prospects
• Assists in the development and implementation of marketing plans as needed.
• Maintains accurate records of all pricings, sales, and activity reports submitted by Account Executives.
• maintaining and improving relationships with the client
• Maintaining a good teamwork spirit in the sales team
• acts as a bridge between top management and sales team.
• regularly review sales and marketing information sales history, sales reports, client purchase history, individual sales performance history and sales registers to keep track of sales activity and performance. A sales register may be used to get a comprehensive overview of the company’s sales activity.

Sales Supervisor at Philip Morris ( Marlboro ) Mansour Intel

• Egypt - Cairo
• November 2006 to December 2007

 Leading sales team to achieve and implement company goals and strategies.
 Increase sales volume of a leading brand & lead a team to over achieve targets.
 Track record performance in sales.
 Follow up with sales force to make sure all achievements display.
 Prepare the incentive plan for sales force.
 Responsible to reach the Sales Budget.
 Review and advice on marketing plan.
 Maintain databases of product group sales.
 Arrange Merchandizing team to cover all outlets.
 Outstanding people skills with ability to communicate professionally with all levels of clients.
 Build strong relationships with all customers.
 Launching and doing new items listing to all clients.
 Finalize customer's contracts professionally.
 Maintain database of out of stock.
 Design and implement promo plans.

Sales Representative at Philip Morris Tobacco ( Marlboro ) Mansour Interl

• Egypt - Cairo
• October 2004 to October 2006

 Achieving the sales target.
 Developing the company market share.
 Enhance the company competitive position.
 Ensuring the good display of the products in the outlets.
 Introduces reports about competitor’s activity.

Sales Representative at Johnson & Johnson

• Egypt - Cairo
• June 2003 to September 2004

 Achieving the sales target.
 Developing the company market share.
 Enhance the company competitive position.
 Ensuring the good display of the products in the outlets.
 Introduces reports about competitor’s activity.

Sales Representative at Best Service

• Egypt - Cairo
• January 2001 to May 2003

 Achieving the sales target.
 Developing the company market share.
 Enhance the company competitive position.
 Ensuring the good display of the products in the outlets.
 Introduces reports about competitor’s activity.