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wayel sawaf, Sales Manager

wayel sawaf

Sales Manager·Delta Solar System & Technology

Syria

Bachelor's degree, Business Administration

Work experience

Total years of experience: 27 years, 9 months

Sales Manager

January 2023 - January 2026

Delta Solar System & Technology

Damascus, Syria

January 2023 - January 2026

• Directed end-to-end sales operations for solar energy solutions including (On-grid, Off
Grid and Hybrid)
• Installation and execution in accordance with technical and safety standard
• Full supervision of projects from design phase through commissioning and handover
• Negotiated contracts, pricing structures, and payment terms with clients and suppliers.
• Coordinated with engineering and installation teams to ensure compliant system design
and on-time as well system testing, commissioning, and performance verification
• Responsible for the distribution of solar equipment and batteries across different
governorates, managing logistics, regional coverage, and client coordination.

Company industry:
Energy & Renewables
Job role:
Sales

Sales Manager

July 2022 - January 2026

Delta Solar Systems & Technology

Damascus, Syria

July 2022 - January 2026

Senior Sales and Business Development leader with over 20 years of experience across GCC
and Middle East markets. Extensive expertise in solar energy systems, smart building
solutions, and high-value project sales. Proven record of driving revenue growth, managing
multimillion-dollar pipelines, leading sales teams, and building long-term strategic client
relationships.

Company industry:
Energy & Renewables

Property Manager

January 2012 - January 2020

Hala Real Estate

Damascus, Syria

January 2012 - January 2020

• Developed and closed residential and commercial real estate opportunities.
• Provided consultation on design layouts, development planning, and smart solutions.
• Acted between clients, contractors, and designers to ensure successful delivery.
• Implemented decorative solutions for living rooms, bedrooms, kitchens, bathrooms, and
outdoor spaces.
• Selected materials, finishes, and color schemes to enhance aesthetic appeal and comfort.
• Integrated smart home solutions, lighting systems, and energy-efficient design principles.
• Resolved design and construction challenges, ensuring client satisfaction and quality
output.

Company industry:
Real Estate
Job role:
Management

Sales Manager

January 2007 - January 2011

Pacific Controls Systems,

Dubai, United Arab Emirates

January 2007 - January 2011

• Led sales of Building Management Systems (BMS) and Smart Building Solutions across the
UAE.
• Achieved 100% of annual sales targets for two consecutive years.
• Designed and integrated smart home systems including smart switches, sensors, control
panels, CCTV, access control, smart locks, fire alarm integration, and remote monitoring via
mobile applications and command and control center based in HQ Office - Dubai.
• Closed USD 11 Million US Dollars in BMS projects including landmark developments in
Dubai Business Bay Al Maktoom Real-estate Project.
• Built and managed strategic key accounts and partner relationships.
• System Design: Developed comprehensive smart home designs tailored to client needs.
• Provided customers with comprehensive guides and training on new technologies. This
initiative improved customer retention and encouraged referrals, contributing to a 15%
growth in new clients.

Company industry:
General Engineering Consultancy
Job role:
Sales

Business Development Manager

January 2005 - January 2007

Sawaf Foods Company,

Dubai, United Arab Emirates

January 2005 - January 2007

• Increased annual revenues by 120% through market expansion and promotional
strategies.
• Implemented financial reporting and inventory controls using QuickBooks.
• Managed to keep good business relationship with key account customers, such as airline
catering companies, hotels, clubs, cafes restaurants and petroleum stations coordinate with
headquarter.
• Established 55 distribution outlets with Emirates Petroleum Stations across Dubai.
• Established distribution outlets and Supermarket such as Spinneys and Carrefour Dubai
and Dubai Duty Free - Dubai International Airport.

Company industry:
Distribution, Supply Chain & Logistics
Job role:
Management

Brand Manager

January 2000 - January 2005

Mrs. Fields®,

Dubai, United Arab Emirates

January 2000 - January 2005

• Increased annual sales by 100% through structured sales and distribution strategies.
• Expanded wholesale distribution by 150% across airline catering and hospitality sectors.
• Established operational policies, procedures, and cost
• Reviewing financial statements and sales activities reports to ensure that the company
objectives and achieved in good profit
• Developed company performance handbooks, policies/procedures and operational
process flow charts.
• Established 36 distribution outlets within one year per Costa Coffee Dubai, UAE.
• Established 36 distribution channels with Emirates Airline and Dubai International
Including Dubai Airshow
• Manage retail store with over 1.5 USD turn over sales.

Company industry:
Catering, Food Service, & Restaurant
Job role:
Marketing and PR

Kitchen Designer & Sales Executive

January 1995 - January 2000

Tabbaa Industrial - Kitchens World L.L.C.

Dubai, United Arab Emirates

January 1995 - January 2000

• Worked on residential projects including villas, apartments, and high-end kitchens
• Coordinated with developers, consultants, and contractors on site
• Managed project timelines, approvals, and client handovers
• Conducted site measurements and coordination meetings in with MEP and
Contracting and project consultant
• Maintaining and developing relationships with existing customers in person.
• Negotiating the terms of an agreement and closing sales.
• Negotiating on price and costs, delivery and specifications with buyers and
• Responsible for the kitchens designs and electro mechanical.

Company industry:
Manufacturing
Job role:
Design, Creative, and Arts

Education

The American International University

November 2009

November 2009

Bachelor's degree, Business Administration

United States

The American University of California

July 2009

July 2009

Bachelor's degree, Business administration

United States

Skills

Sales
Intermediate
Sales
Intermediate
Management
Intermediate
Management
Intermediate
Customer Service
Intermediate
Customer Service
Intermediate
Microsoft Office
Intermediate
Microsoft Office
Intermediate
Business Development
Intermediate
Business Development
Intermediate
Administration
Intermediate
Administration
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS STRATEGIES
Intermediate
BUSINESS STRATEGIES
Intermediate
CONTRACT NEGOTIATION
Intermediate
CONTRACT NEGOTIATION
Intermediate
CORPORATE FORECASTING
Intermediate
CORPORATE FORECASTING
Intermediate
CUSTOMER SERVICE
Intermediate
CUSTOMER SERVICE
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
REVENUE GROWTH
Intermediate
REVENUE GROWTH
Intermediate
SALES
Intermediate
SALES
Intermediate
SOLAR ENERGY SYSTEMS INSTALLATION
Intermediate
SOLAR ENERGY SYSTEMS INSTALLATION
Intermediate
STRATEGIC PLANNING
Intermediate
STRATEGIC PLANNING
Intermediate

Languages

English
Intermediate
Arabic
Beginner

Training and Certifications

Certifications
Contract & Commercial Compliance
Health & Safety Awareness (Site & Installation)
Solar PV Systems
Dubai Driving License

Hobbies

  • Horseback Riding