wayel sawaf

• Directed end-to-end sales operations for solar energy solutions including (On-grid, Off
Grid and Hybrid)
• Installation and execution in accordance with technical and safety standard
• Full supervision of projects from design phase through commissioning and handover
• Negotiated contracts, pricing structures, and payment terms with clients and suppliers.
• Coordinated with engineering and installation teams to ensure compliant system design
and on-time as well system testing, commissioning, and performance verification
• Responsible for the distribution of solar equipment and batteries across different
governorates, managing logistics, regional coverage, and client coordination.

Senior Sales and Business Development leader with over 20 years of experience across GCC
and Middle East markets. Extensive expertise in solar energy systems, smart building
solutions, and high-value project sales. Proven record of driving revenue growth, managing
multimillion-dollar pipelines, leading sales teams, and building long-term strategic client
relationships.

• Developed and closed residential and commercial real estate opportunities.
• Provided consultation on design layouts, development planning, and smart solutions.
• Acted between clients, contractors, and designers to ensure successful delivery.
• Implemented decorative solutions for living rooms, bedrooms, kitchens, bathrooms, and
outdoor spaces.
• Selected materials, finishes, and color schemes to enhance aesthetic appeal and comfort.
• Integrated smart home solutions, lighting systems, and energy-efficient design principles.
• Resolved design and construction challenges, ensuring client satisfaction and quality
output.

• Led sales of Building Management Systems (BMS) and Smart Building Solutions across the
UAE.
• Achieved 100% of annual sales targets for two consecutive years.
• Designed and integrated smart home systems including smart switches, sensors, control
panels, CCTV, access control, smart locks, fire alarm integration, and remote monitoring via
mobile applications and command and control center based in HQ Office - Dubai.
• Closed USD 11 Million US Dollars in BMS projects including landmark developments in
Dubai Business Bay Al Maktoom Real-estate Project.
• Built and managed strategic key accounts and partner relationships.
• System Design: Developed comprehensive smart home designs tailored to client needs.
• Provided customers with comprehensive guides and training on new technologies. This
initiative improved customer retention and encouraged referrals, contributing to a 15%
growth in new clients.

• Increased annual revenues by 120% through market expansion and promotional
strategies.
• Implemented financial reporting and inventory controls using QuickBooks.
• Managed to keep good business relationship with key account customers, such as airline
catering companies, hotels, clubs, cafes restaurants and petroleum stations coordinate with
headquarter.
• Established 55 distribution outlets with Emirates Petroleum Stations across Dubai.
• Established distribution outlets and Supermarket such as Spinneys and Carrefour Dubai
and Dubai Duty Free - Dubai International Airport.

• Increased annual sales by 100% through structured sales and distribution strategies.
• Expanded wholesale distribution by 150% across airline catering and hospitality sectors.
• Established operational policies, procedures, and cost
• Reviewing financial statements and sales activities reports to ensure that the company
objectives and achieved in good profit
• Developed company performance handbooks, policies/procedures and operational
process flow charts.
• Established 36 distribution outlets within one year per Costa Coffee Dubai, UAE.
• Established 36 distribution channels with Emirates Airline and Dubai International
Including Dubai Airshow
• Manage retail store with over 1.5 USD turn over sales.

• Worked on residential projects including villas, apartments, and high-end kitchens
• Coordinated with developers, consultants, and contractors on site
• Managed project timelines, approvals, and client handovers
• Conducted site measurements and coordination meetings in with MEP and
Contracting and project consultant
• Maintaining and developing relationships with existing customers in person.
• Negotiating the terms of an agreement and closing sales.
• Negotiating on price and costs, delivery and specifications with buyers and
• Responsible for the kitchens designs and electro mechanical.