Werther Veulemans

Independent - Brussels, Belgium Crafted comprehensive marketing strategies for premium hospitality brands, enhancing digital engagement and loyalty initiatives.
• Conducted in-depth market analysis to identify consumer trends and competitive positioning.
• Supported luxury F&B brand in building go-to-market strategies tailored to high-end consumers.

Led a consulting team in Greece to develop a tiered membership program that increased donations.
Conducted competitive benchmarking and created innovative donor engagement strategies, receiving positive feedback for creativity and effectiveness.

Aloft, Element Hotels, Le Meridien, Westin, W Hotels - Dubai Directed marketing strategy for nine high-profile properties within EMEAs top revenue-generating hotel cluster, managing 97 social media accounts across 33 restaurants, 2 spas, and 1 gym, including a Michelin-starred venue. Boosted website traffic by 300% and customer acquisition by 40% through targeted omnichannel campaigns, integrating SEO, SEM, and revitalized social media strategies. Grew social media followers by 74% (from 689K to 1.2M) and engagements by 647% (from 428K to 3.2M), ranking Top 5 in EMEA for engagement for six consecutive quarters. Curated and distributed over 14, 000 unique posts, optimizing content delivery for maximum reach and ROI. Led pre-opening marketing campaigns for 4 properties, ensuring seamless brand integration in new markets. Mentored a team of 4 marketing professionals, fostering cross-functional collaboration and aligning marketing efforts with sales, revenue, and operational objectives to deliver cohesive, measurable results. Enhanced B2B and B2C performance by improving segmentation by 25%, increasing conversion rates through competitive analysis, and delivering strategic insights.

Created and managed the social media strategy for the world s largest rebranded w hotel this incorporated a consultative approach with an emphasis on research and development in the luxury marketing segment orchestrated a strategic rebranding of social media strategies collaborated with global influencers to maximize brand exposure particularly during events like the formula one final

Managed digital marketing initiatives for Marriott Internationals flagship property, overseeing OTAs, CRM, and social media channels to drive brand visibility, elevate guest experience, and boost revenue. Developed and executed 16 data-driven social media strategies, optimized CRM integration with social media to unlock new revenue streams, and enhanced customer retention by improving engagement across OTA platforms.