Sales and Marketing Manager
DELABIE for Sanitary ware and fittings Manufactures Co.
Total years of experience :13 years, 4 Months
Company Profile: The Company is a French worldwide leading manufacturer and supplier of world class sanitary ware, fittings and accessories in all over the world http://www.delabie.fr
Key Responsibilities:
•Sets the Construction Material sales direction including vision, strategy, competitive environment, short and long term needs.
•Develops and executes the business plan, to achieve agreed revenue, volume and margin targets for designated products.
•Visit Ministries, Developers, Consultants, Owners and Contractors to specify Delabie and become in the vendor list.
•Drives internal matrix organization where required in order to capitalize on valuable market intelligence gathered by the direct sales strategy and relationships with key partners.
•Ensures participation of sales personnel in the formulation and implementation of company strategy and processes.
•Constructs detailed customer database and business plans aligning with marketing, production, and logistic capabilities, to meet the revenue and profit plans of the company.
•Translates company priorities into sales priorities, identifying implications of pricing strategies, marketing strategies, etc. on both individual customers and on the overall customer base.
•Maintains and increases revenue for National Accounts through comprehensive sales strategies while managing the entire sales cycle, including, but not limited to, prospecting price increases, bids, and contract renewals.
•Establishes personal contact with key customers and regularly monitors the handling of large accounts.
•Transfer a clear and correct image about the market situation on monthly basis to the top management to help them take the right decisions on the right.
•Prepare the annual marketing plan and collect the required market information throw different channels.
•Ensures sales plan implementation- tracks, pushes and motivates sales team and team managers, reports & evaluates the progress together with the sales teams and adjusts the plan.
•In conjunction with marketing, evaluates and analyses individual product line performance, advising on promotion effectiveness, pricing, price movements, competitor activities, quality, distribution channels, etc.
•Analyses and assists in the impact of new product launches, and in the construction of launch plans which include all aspects of the supply chain.
Company Profile: The company is a leading manufacturer and supplier of world class fiberglass and wood polymer composite (WPC) doors and accessories in Saudi Arabia http://masakin.com.sa/en/
KEY RESPONSIBILITIES:
• Develop and implement marketing strategies and sales plans to achieve all business objectives established by the management.
• Set up, lead and supervise marketing and sales teams in various areas of Saudi Arabia to ensure efficient operations in both direct sales to key customer accounts and sales through company showrooms in Jeddah, Madinah, Al Qassim and Riyadh.
• Organize market research programs to study and analyze market trends to identify business opportunities and evaluate competitive environment to generate vital inputs for streamlining marketing and business development strategies.
• Spearhead all aspects of marketing management including market segmentation, product development, positioning, promotion and pricing to establish the company brand and products in the market.
• Review and update processes, systems, policies, procedures and forms of the marketing department to enhance overall operational efficiencies, productivity and performance.
• Facilitate sustainable and profitable business growth by contributing to decisions involving risks supported by data-driven analytics.
• Supervise all aspects of customer relations management including ensuring prompt response to customer queries and requests and satisfactory resolution of complaints and issues assuring customer satisfaction and loyalty.
• Support the sales team in building and reinforcing relations with key customers and participate in visits to customers for requirements including negotiation and closing of major deals.
• Collaborate with other departmental managers including production, procurement, quality control and logistics to align production to sales plans and ensure on time delivery of quality products to customers.
• Schedule, visit and audit Masakin showrooms and ensure maintenance of showroom ambience, customer service standards, adherence to company policies and procedures and optimum stock holding of products.
• Coordinate all activities related to public relations to enhance brand equity and visibility, goodwill and reputation of the company to drive up business growth and increase market share.
• Manage marketing communications including preparation and issue of press releases and advertisement, design and production of marketing collaterals including content for all media platforms including social media messaging.
• Reinforce relations with the media assuring effective and positive messaging on the company, company events, products and capabilities.
• Collaborate with colleagues across the organization in building and maintaining a vibrant, productive and high-performance business environment.
• Prepare and submit comprehensive reports to the General Manager on marketing activities including sales performance, opportunities and threats.
Role: Worked with 2 Group companies in the Industrial Sector - Wintek PVC Windows System (http://www.winteksa.com/cmse/) and Saudi Industries for Pipes Company Limited (SIP) (http://www.sip-sa.com/).
KEY RESPONSIBILITIES:
• Managed the Business Development and Marketing Department, determined goals and targets aligned to corporate business plans and formulated, executed and updated associated strategies and plans.
• Assured flawless implementation of all strategic initiatives through effective communication of all tasks, objectives and expectations to staff of the department.
• Supervised and coordinated planning and execution of marketing, promotional and advertising campaigns, measured effectiveness and provided management reports on campaign outcomes.
• Provided overall direction and control to the marketing of the company’s portfolio of products and services assuring high standards of service delivery to business customers.
• Supported business development by participating in identification and evaluation of new business opportunities in terms of new markets and new markets.
• Conducted financial feasibility studies including return on investment (ROI) and profit-loss projections and prepared budgets and pricing and marketing strategies to develop new products and markets
• Supervised the process of identification, selection and appointment of local and international dealers for fabrication to meet requirements of ongoing and upcoming projects.
• Coordinated preparation of work programs for managing sales and supported the sales team in prioritizing workloads based on the company’s strategic objectives.
• Supervised and monitored external agents/consultants for promoting the company and its products in the assigned local and international markets.
• Planned and coordinated the design and production of marketing materials including brochures, catalogs and manuals for various products of the company.
• Formulated and implemented strategies for marketing, advertising campaigns and communication programs and monitored effectiveness of all activities including SIP and SIPW.
• Led the process of Customer Relations Management (CRM), including maintenance of a comprehensive customer database, implementing strategies to realize long-term CRM objectives and monitoring to assure consistent customer satisfaction.
• Implemented market research plans to gather, collate and analyze qualitative and quantitative data deploying optimum methodologies and techniques across the product lifecycle and worked with teams across the department to develop effective business strategies.
KEY RESPONSIBILITIES:
• Managed the planning, development and execution of the company’s marketing strategies as well as external and internal marketing communications and public relations initiatives.
• Participated in planning and executing market research programs to gather vital data on social and psychological factors driving market behavior.
• Conducted univariate and multivariate analysis of the research data and prepared detailed reports to aid the development of effective marketing, advertising and communication programs.
• Participated in and supported development of strategies and action plans for business development through acquisition of future assignments.
• Developed a calendar of annual marketing activities, followed up and obtained management approval and coordinated with internal and external teams in effective implementation of all planned marketing activities.
• Coordinated implementation of marketing activities incorporated in the annual calendar including supervision of raising of JIRA requests and development of artwork.
• Developed marketing communications for various brands adhering to corporate guidelines and monitored implementation ensuring safeguarding of brand equity, image and goodwill.
• Managed the presence of the company’s brands on social media channels including Facebook, Instagram, LinkedIn and Twitter and their websites assuring on time updates with accurate content.
• Supported the design, content development, layout, editing, proofing, production and distribution of all required sales and marketing materials - presentations, election forms, information brochures, product communications, newsletters, website content, advertisements and direct mailers - utilizing appropriate software applications.
• Submitted monthly reports to the management on the performance of marketing, advertising and communication campaigns with recommendations for improving outcomes of future campaigns.
• Contributed to the improvements in productivity of marketing activities by reviewing all processes and recommending action plans for enhancing effectiveness.
• Coordinated all matters related to compliance ensuring consistent and strict adherence to the complete statutory and regulatory framework.
Company Profile: The International Property Corporation (IPC) are the leading wholesaler of international property investment and purchasing solutions, Based in UK. http://www.ipc-international.com/
KEY RESPONSIBILITIES:
• Developed, implemented and updated marketing strategies to facilitate realization of the firm’s overall business plan objectives.
• Collaborated with leaderships of sales teams and agencies ensuring effective implementation of marketing plans for the firm’s marketing plans and strategies to generate demand to fulfill predefined sales targets.
• Provided strategic inputs for developing new product and service offerings and participated in their development, launch and post-launch performance tracking.
• Contributed to the development and revision of the firm’s customer relationships plans and organized and coordinated client meetings and conferences.
• Supported the field sales team by coordinating the development, delivery and deployment of effective enablement tools.
• Integrated and ensured synergies among multiple channels across traditional and new media - social media, company websites, e-mails, direct mails and print - ensuring consistent and accurate messaging across all audience segments.
• Drove cost effective utilization of new and online media through deployment of SEO strategies and communication tactics including drip marketing.
• Participated in development and production of promotional materials including writing of articles, creation of interesting website content and uploading marketing materials to online libraries, internet groups and social media sites.
• Maintained and updated the marketing department’s archives, documentation system and databases ensuring data security and integrity.
• Managed events organized by the firm including booking venues, arranging logistics support and procuring all required marketing materials.
Company Profile: Kerford Investments UK Ltd, features in the Top 10 companies in the sector, offers online trading services in Forex, CFDs and Futures markets to its individual and institutional clients across the globe through its online trading platforms http://www.kerfordinvestments.com/
KEY RESPONSIBILITIES:
• Led and coordinated the formulation and execution of action plans for strengthening the Kerford brand in the Egyptian market and achieve new market penetration targets.
• Created and executed strategies for promoting and developing the organization’s business in Egypt based on the overall corporate business objectives.
• Developed the company’s strategic action plan, prepared schedules of marketing activities and monitored implementation to evaluate performance and effect required course corrections.
• Coordinated with the sales and marketing team and provided guidance and support in planning and executing the day-to-day work programs of the department.
• Guided the direct sales team in prospecting for and generating leads and following up effectively to convert leads in to business deals to achieve sales performance objectives.
• Managed, mentored and motivated the sales team and provided required training, tools and support for effective implementation of marketing strategies and delivering business objectives.
• Established daily and weekly schedules of meetings with and visits to client for the sales and marketing team, arranged and coordinated client meetings and conferences and conducted periodic reviews to assure performance standards.
• Assisted the manager in establishing monthly, quarterly and annual sales targets and action plans, monitored performance and complied sales and marketing metrics for periodic review.
• Developed and managed a portfolio of customers and expanded the customer base by identifying and acquiring potential clients through market research.
• Led discussion of business proposals and plans as well as negotiation and closing of business deals with key customer accounts across Egypt.
• Liaised and communicated with all customers ensuring consistent delivery of quality services and resolution of complaints and issues ensuring customer satisfaction.
• Developed and delivered presentations on the company’s range of products and services to create strong company, brand and product awareness in the market.
• Supervised a team of Account Executives, conducted periodic performance appraisals, identified training and development needs to implement plans to build required team and individual skills and competencies.
PREVIOUS ASSIGNMENTS:
• Jan 2010 to Jan 2011 (1 Year 1 Month): Marketing Consultant, EBDAA Integrated Solutions, Alexandria Egypt
• Sep 2009 to Jan 2010 (5 Months): Assistant Marketing Director, Integrated Marketing Solutions Inc, Alexandria, Egypt
KEY MARKETING PLANS DEVELOPED AND IMPLEMENTED ACROSS CAREER: • Strategic Marketing Plan for Wintek - An Integrated Plan to Develop and Enhance its Marketing Plan to Achieve and Gain Better Market Share. • Strategic Management Plan for Egypt Air, Egypt National Airlines to plan for this project using the elements of (Internal and External environmental scanning, Strategy Formulation, Strategy Implementation, Evaluation and Control) - BA Project • E-Marketing Plan for Kerford Investment UK to enhance the awareness of Forex and Kerford in a campaign to achieve market share and sales revenue. • Strategic Marketing Plan for SONIC, American Technological Company For PDAs: An Integrated plan to develop and enhance its Marketing Plan to Achieve and gain better market share, and develop its product to lead the innovative Technological Market. • An Implementation Planning at Strategic Marketing Plan for (EGYPTAIR) Airlines Company • Planning Strategic Marketing Plan for Tourism and Transport West and Middle Delta • Planning Marketing Plan as an Implementation for Déjà vu - Advertising Solution • An Implementation Strategic Marketing Plan Project for Mobinil Egyptian Network Company for Mobile Services • An Implementation Marketing Plan Project for ZEOT - An Egyptian Joint Stock Company KEY ACADEMIC COURSEWORK: • BBA: Principles of Management, Strategic Management, Marketing Management, Financial Management, Human Resources, Organization Behavior, Project Management (AASTMT, Alexandria, Egypt) PROFESSIONAL DEVELOPMENT: CERTIFICATES, TRAINING COURSES AND WORKSHOPS: Level 3 Certificate in Selling & Sales Management, London Chamber of Commerce and Industry International (LCCI)
