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William Gaultier, Head of International Growth & E-Commerce

William Gaultier

Head of International Growth & E-Commerce·CoLab APAC Pte Ltd.

Singapore

Bachelor's degree, Business And Marketing

Work experience

Total years of experience: 27 years, 8 months

Head of International Growth & E-Commerce

January 2024 - Present

CoLab APAC Pte Ltd.

Singapore, Singapore

January 2024 - Present

• Lead consumer e-commerce strategy for AU Vodka, Loose Moose Wine, and FMCG
brands across FairPrice, RedMart, Jaya Grocer, Woolworths.
• Delivered double-digit D2C and retail sales growth through digital campaigns,
performance marketing, and omnichannel integration.
• Built merchant playbooks blending digital loyalty, in-store activations, and marketplace
optimization.
Company industry:
Distribution, Supply Chain & Logistics

Partner, VP of E-Commerce & Retail

January 2023 - Present

Enfactum

Singapore, Singapore

January 2023 - Present

• Architected HP Garage 2.0, linking HP with 40 AI startups (Antler, Nvidia, Microsoft,
Rakuten AI) to co-develop solutions.
• Designed AI@YourCompany, a corporate incubator for B2B SaaS and enterprise
adoption.
• Led GTM and digital growth for HP, Brands for Less, Syfe, Funding Societies, The
Economist.
• Built AI-enabled demand generation frameworks, achieving 30-40% YoY growth.
Company industry:
Management Consulting

Chief Commercial Officer & Corporate Development

November 2020 - January 2023

Skin Inc / Skin Supplement Bar

Singapore, Singapore

November 2020 - January 2023

• Directed global expansion across 178 cities through Shopify D2C, retail
partnerships, and wholesale distribution.
• Integrated data-driven personalization engines to scale customer acquisition and
retention.
• Managed M&A, fundraising, PR, and crisis communications during technology
spinouts (SABI AI).
Company industry:
Retail & Wholesale

VP, E-Commerce & Marketing

January 2019 - January 2020

Sephora SEA (LVMH Group)

Singapore, Singapore

January 2019 - January 2020

• Owned €140M+ P&L across 8 APAC markets; led a 100+ person team.
• Delivered 18% YoY e-commerce growth and boosted CRM-driven revenue +300% with
Salesforce Marketing Cloud.
• Grew B2C category sales: +18.7% makeup, +31% skincare, +71% haircare.
• Managed APACs largest data breach (18M+ customers), avoiding fines and restoring
trust.
• Pivoted to digital-first engagement during COVID, safeguarding brand equity across
350+ stores.
Company industry:
Retail & Wholesale

Regional SVP, Brand, Social & Communications

January 2016 - January 2019

Lazada Group (Alibaba) – APAC

Singapore, Singapore

January 2016 - January 2019

• Directed B2C brand and consumer engagement across 6 markets, co-leading 80+
staff with country CMOs.
• Delivered 249% social engagement growth, top-of-mind awareness, and consistent
regional brand positioning.
• Managed 40+ crises (government, consumer, seller, and reputational), ensuring
operational continuity.
• Partnered with sellers and brands, building consumer insights programs to guide
category management and CX.
Company industry:
Retail & Wholesale

Founder & CEO

January 1998 - January 2016

estorm International – US / APAC /

South San Francisco, United States

January 1998 - January 2016

• Scaled from 2 staff to 65 employees; achieved $17M annual revenue.
• Managed $200M+ media budgets, delivering $1B+ revenue uplift for enterprise clients
(Microsoft, HP, Seagate, Wells Fargo, Xerox).
• Built B2B demand generation ecosystems and digital commerce strategies for
Fortune 500s and global enterprises.
Company industry:
Business Consultancy Services

Education

University of Illinois

June 1993

June 1993

Bachelor's degree, Business And Marketing

United States

American University of Paris

June 1990

June 1990

High school or equivalent, Business Administration

France

Skills

BUSINESS TO BUSINESS
Intermediate
BUSINESS TO BUSINESS
Intermediate
BUSINESS TO CONSUMER
Intermediate
BUSINESS TO CONSUMER
Intermediate
DEMAND GENERATION
Intermediate
DEMAND GENERATION
Intermediate
E COMMERCE
Intermediate
E COMMERCE
Intermediate
FINANCIAL SERVICES
Intermediate
FINANCIAL SERVICES
Intermediate
GROWTH STRATEGIES
Intermediate
GROWTH STRATEGIES
Intermediate
INTERNATIONAL BUSINESS
Intermediate
INTERNATIONAL BUSINESS
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
SALES
Intermediate
SALES
Intermediate
STRATEGIC PLANNING
Intermediate
STRATEGIC PLANNING
Intermediate

Languages

English
Beginner
French
Beginner
Spanish
Beginner