Lead Business Analyst
Controlcast
Total years of experience :20 years, 4 Months
Controlcast is a technology company that offers an end-to-end self-service advertising solution for digital out-of-home advertising. I am one of the co-founders of this business and serve as the company’s Chief Product Officer. Because Controlcast is a startup company with limited human resources, I have had to take on a wide variety of responsibilities. These include:
• Communicate with users consistently and be the voice of the customer
• Develop and implement a product vision and roadmap that aligns with the customer’s needs, the businesses’ strategic goals, and the technological and financial resources available
• User journey mapping and consistent iteration on the AARRR funnel
• Manage and interface with development team daily regarding completion of all tasks, including development on all platforms (Android, iOS, web services, Customer Management System), using agile methodology
• Develop and implement a quality assurance testing system to ensure developer delivers project with the required specifications
• Analyze the usage data to identify areas of engagement drop-off
• Research and implement acquisition and engagement loops
• Pitch the business to potential strategic partners and investors
BASHARSOFT (WUZZUF.NET & FORASNA.COM) - CAIRO, EGYPT
BasharSoft is a technology firm specialized in developing innovative web-based online employment marketplaces and platforms. We provide the business community with the next generation of talent management and recruitment software systems using the best people, tools and technologies. We achieve this through technology-enabled platforms and services, partnerships, investors and thought leadership.
● Identify opportunities, build product vision and understand market needs, roadmap and strategy
● Work with technology team to produce world-class products driven by technology visionaries, domain experts, and customers
● Own product specifications, requirements, and release plans
● Research customer and user needs, write user stories, partner with user experience team for rapid prototyping, and work with the engineering department to develop marketable products
● Collect and synthesize inputs from engineering, sales, business units, vertical marketing group and the market to lead business and products direction
● Partner with cross-functional teams to ensure quality product output, timeliness, and market requirements
● Team up with design engineers and visit customers to propose product solution
● Analyze growth rate, SAM, TAM, SWOT, market penetration and competitive analysis for the products
● Maintain changes in tactics and marketing strategy, take cognizance of competitive activities and general trends that could affect sales of products
Major Accomplishments:
● Product Manager in charge for WUZZUFs new courses platform
● Conducted a comprehensive opportunities assessment for potential new business lines and products
Parsons Corporation - a digitally enabled solutions provider - is focused on the defense, intelligence, and critical infrastructure markets. Parsons was the Project Management and Construction Management (PMCM) Consultant for Phase 1 & 2 of the Lusail City Development Project, a $45 billion mixed use city development project in the State of Qatar.
● Create and maintain procedures and processes including writing and editing Quality, HSE, Logistics and Security policies and procedures
● Research QA/QC, OSHAS, International, and Local regulations and documents to maintain company standards. Improve implementation of approved policies, procedures, and controls, program-wide
● Introduce and implement new systems, business processes, and procedures to improve efficiency of workflows and facilitate communication on critical issues
● Create and maintain a Reporting Database for the QHSE team to provide data for effective and timely action on non-conformance
● Create and maintain all quality forms serving all 30+ Construction Packages
Major accomplishments:
● Organized and facilitated the inter-organizational Impact Assessment of the Qatar Construction Standards (QCS) 2014 on the Lusail City Development Program
● Produced the Final QCS 2014 Impact Assessment Report on the Program
● Introduced the Critical Issues Tracking Register which tracks 30+ Construction Packages critical issues that affect cost and delivery of each respective project
● Created and developed a MYSQL database to provide advanced analytics to Project Managers on QHSE data
● Developed and instituted a sophisticated Quality Audit tracking system with multiple metrics for KPI tracking
Global Marketing & Consulting is a boutique market research and consulting firm that specializes in producing market research and feasibility reports for clients in industrial engineering sectors
● Communicate with clients to formulate business objectives
● Conduct qualitative and quantitative analysis on collected data. Produce reports/studies with actionable recommendations
● Investigate market activity, analyze published data and statistics, evaluate past performance of a product or service’s sales, assess future trends, and coordinate research projects. Research, compose and edit content for publications
Major accomplishments:
• Conducted and authored with a team of Engineers a Pre-Feasibility Study for a multi-million-dollar mining venture of phosphate and production of Single-Super Phosphate Fertilizer for R squared Inc., (Florida-USA) and a South American International Mining Company
• Conducted and authored solely a Pre-Feasibility Study to produce beef using a multi-million-dollar feed-lot system and imported cattle in Egypt for a U.S. client
Sinmat is recognized as the leader in development of novel processes that enable chip and other manufacturers to develop more efficient devices and related products. It is singularly focused on providing its customers with customized planarization technologies that are critical in the manufacturing of computer chips, LEDs and power devices.
• Conducted laboratory-based tasks in conjunction with engineers, such as experimentation and data-collection using the latest high-tech instrumentation and machinery (including an atomic-force microscope) related to chemical-mechanical planarization processes to ensure quality of product.
Gainesville Med Spa is a leading provider of chiropractic and aesthetic services.
Managed the marketing, web content, and accounting for the medical practice.
Initiated the practice’s conversion to an electronic patient management system
Major accomplishments:
• Authored the practice’s first operations/policy and procedure manual
• Re-designed the practice’s website and initiated an SEO campaign
• Created a complete, categorized, and searchable database of all the practice’s patients based on service type, payer type, and schedule preference that boosted appointments kept by 20% over three months
● Communicate with clients to formulate business objectives
● Conduct qualitative and quantitative analysis on collected data. Produce reports/studies with actionable recommendations
● Investigate market activity, analyze published data and statistics, evaluate past performance of a product or service's sales, assess future trends, and coordinate research projects
Major accomplishments:
• Created and maintained databases for industrial materials to produce insightful market research reports
• Maintained databases for material suppliers
• Produced a feasibility study for a phosphate mining and production project in Florida
City College is a higher education institution awarding Associate and Bachelor of Science degrees in specific fields.
• Identified, recruited, admitted, and enrolled academically qualified students.
• Maintained student enrollment goals by employing effective customer service techniques
Major accomplishments:
• Designed and implemented new recruitment/sales strategy allowing for greater follow-up with enrolled students to maintain enrollment levels
• Met or exceeded semester recruitment goals every semester
Instructed an Introduction to Business Management course