General Manager
Beauty Concepts
مجموع سنوات الخبرة :22 years, 4 أشهر
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· Develop and introduce commercial strategies for 4 Business Units (Chain of Dental / Skin Care clinics, E-commerce, Distribution & Projects) with Full P&L responsibility
· Draft, review and initiate corporate policies and procedures
· Monitor and Evaluate team’s performance based on their assigned KPIs
· Train & Coach whenever necessary for business growth and development
· Identify new opportunities, developing new client relationships expressly with Key Accounts and ensure that the board members are kept informed of market opportunities and business development.
· Set short- medium term sales & Marketing plans
· Monitor & control the master budget and take the necessary rectification measures whenever a deviation arises
· Set yearly goals & objectives based on balance score-card
· Bargain with suppliers for best terms & conditions
· Monitor & Evaluate marketing campaigns paybacks & ensure that they are going as per the yearly marketing calendar
Recorded Achievement
Ø Restructuring / reorganizing all divisions
Ø Initiate new KPIs, Corporate policies & PMS
Ø Opening new sales channels (Hypermarket & Pharma)
Ø Boosted YTY sales by 17%
Full P& L Management of all business operations across the kingdom Develop and implement business plan for profitability
Manage administrative, logistical, human resources, and accounting services
Budget preparation and expense management activities.
Cascade Sales / Marketing strategies to ensure sales team’s buy-in
Evaluate the effectiveness of marketing program and recommend improvements. (BTL & ATL)
Develop strategies to improve overall quality and productivity
Generate business, cost and employee reports to the Managing Director Based in UK
Master Budget control and take necessary actions in case any deviation arises
Initiate corporate policies, procedures and guidelines schedule regular team meetings to discuss about business updates, issues and recommendations
Respond to employee concerns in timely manner
Provide direction and guidance to employees in their assigned duties
Determine staffing requirements and ensure that office positions are filled promptly.
Employee recruitment, training, performance evaluation
Ensure that employees follow company policies and procedures
Identify business opportunities with key clients (Projects Consultants)
Management and Operations of the Retail Div. (80 Showrooms);
Consumer Division (FMCG - Modern & Traditional Channels) covering + 1700 Trade Accounts throughout the Saudi Territory. In addition to the Medical Div. dealing with Para-medical lines (Mainly Braun thermos-scan, Blood Monitor devices, Vicks Humidifier/Inhalers and Scholl Muscles Therapy, Pedi Express devices and foot skin care ) covering + 2700 Pharma doors; Professional Division (Salons) that services Ladies & Gents Salons across KSA
+3600 doors / Accounts
Jan 2010- Oct 2016: Country Manager (Retail & Beauty Professional)
Jan2009 - Jan 2010 Area Manager
Full P&L Management and Operations of the Retail Division (80 Showrooms) for High-End Beauty, Hair, Skin & Nail care product lines with a YTO Of 300M SR; Additionally manages the Beauty Professional Division (Salons) that services Ladies & Gents Salons across KSA +3600 doors / Accounts with a YTO Of 60M SR
Establish the retail business development plan and develop the retail division in
Terms of structure, policies and procedures
Maintaining awareness of market trends in the retail industry& Beauty salons, Understanding forthcoming customer initiatives / Regularly Monitoring rivals' Actions, initiatives/new launching & promptly coming back with strategic Moves accordingly
Set yearly sales strategies & marketing calendar in the most efficient and
Effective Manner
Strategic Pricing
Monitor, Control boost Customers Average Basket Value and Sales per SQM in Each and every Retail shop through up-selling, Bundling & eye-catching display
Increase customers’ retention and loyalty through an outstanding customers
And after sales service
Draft policies’ Procedures and & Guidelines
Boost footfalls through social media contents ad, Sponsoring events, In-Malls & Street ad-boards, attractive show-window etc..
Measure & Monitor individual performance through performance management
System
Manage advertising Opportunities & Oversee content, production and distribution of all marketing & publicity Materials
Manage e-commerce division’s team in parallel with setting plans, goals &
content for all social media activities and campaigns
Segmentation, Targeting & Positioning of each and every brand in parallel with Defining the marketing mix
Generates series of Analytical Monthly / Quarterly & Annual KPIs for both
Divisions
Manage both division’ Cash flow, through detailed Analysis of Sales & Collection Particularly for salons Division where all Accounts were reviewed on basis of Sales & Collection period; thus resulting in meeting all payments to Suppliers on due dates, and reduced dependency on Banking facilities.
Employees development & training
Reformed all Supply Chain Policies & Procedures; resulting in achieving a record inventory rotation and optimum Stock levels and MSLs for all Divisions
Set Purchasing Policies & procedures; Establish effective& proactive liaison relationships with other departments
Studies the optimal warehousing standards to reduce space required and thus
rents
Manage slow moving and obsolete inventory in parallel with Developing high standard policies on safety to preserve company assets
Develop and control the budget for the supply chain department to ensure that
the department has all the resources required to meet its objectives within agreed financial parameters
Negotiate and administer purchasing contracts; Establish best purchasing And
forwarding terms with particular attention to cost saving & budgeting
Established MSL& Products Classifications; Analyze stock movements & controlling inventory; Regularly monitor local & international Price index
Prepare L/C's, L/G's & re - financing requests Deal with four major banks
through their online services
Liable for all export L/C Documents Preparation and follow up with banks for due dates settlement
Controlling & presenting banks facility levels to the Executive Director
Coordinate with insurance companies, shipping lines and surveyors for Marine
Administer accounts receivable and accounts payable
Monthly closings and preparation of monthly financial statements
Draw up monthly financial reports
Review and process expense reports
Ensure financial records are maintained in compliance with accepted policies And Procedures
Prepare journal entries
Monitor and resolve bank issues including fee anomalies and check differences (Account / bank Reconciliation)
Assist in payroll administration
Prepare monthly & seasonal statistical reports on number of Passengers
Prepare Ensure accuracy and reliability of cash& sales reports submitted
Tickets evaluation (Pro-Rate on mileage)
Initiate informative/comparative reports; Assist the Financial Analyst with set up of a robust process - issue timelines, clear segregation of duties, produce submission templates, good quality inputs/ outputs and implement process improvements; ad-hoc tasks as required