Yehya El Hoss

·        Develop and introduce commercial strategies for 4 Business Units (Chain of Dental / Skin Care clinics, E-commerce, Distribution & Projects) with Full P&L responsibility

·        Draft, review and initiate corporate policies and procedures

·        Monitor and Evaluate team’s performance based on their assigned KPIs

·        Train & Coach whenever necessary for business growth and development 

·        Identify new opportunities, developing new client relationships expressly with Key Accounts and ensure that the board members are kept informed of market opportunities and business development.

·        Set short- medium term sales & Marketing plans 

·        Monitor & control the master budget and take the necessary rectification measures whenever a deviation arises

·        Set yearly goals & objectives based on balance score-card

·        Bargain with suppliers for best terms & conditions

·        Monitor & Evaluate marketing campaigns paybacks & ensure that they are going as per the yearly marketing calendar

 

Recorded Achievement

Ø  Restructuring / reorganizing all divisions

Ø  Initiate new KPIs, Corporate policies & PMS

Ø  Opening new sales channels (Hypermarket & Pharma)

Ø  Boosted YTY sales by 17%

 Full P& L Management of all business operations across the kingdom Develop and implement business plan for profitability
 Manage administrative, logistical, human resources, and accounting services
 Budget preparation and expense management activities.
 Cascade Sales / Marketing strategies to ensure sales team’s buy-in
 Evaluate the effectiveness of marketing program and recommend improvements. (BTL & ATL)
 Develop strategies to improve overall quality and productivity
 Generate business, cost and employee reports to the Managing Director Based in UK
 Master Budget control and take necessary actions in case any deviation arises
 Initiate corporate policies, procedures and guidelines schedule regular team meetings to discuss about business updates, issues and recommendations
 Respond to employee concerns in timely manner
 Provide direction and guidance to employees in their assigned duties
 Determine staffing requirements and ensure that office positions are filled promptly.
 Employee recruitment, training, performance evaluation
 Ensure that employees follow company policies and procedures
 Identify business opportunities with key clients (Projects Consultants)

Management and Operations of the Retail Div. (80 Showrooms);
Consumer Division (FMCG - Modern & Traditional Channels) covering + 1700 Trade Accounts throughout the Saudi Territory. In addition to the Medical Div. dealing with Para-medical lines (Mainly Braun thermos-scan, Blood Monitor devices, Vicks Humidifier/Inhalers and Scholl Muscles Therapy, Pedi Express devices and foot skin care ) covering + 2700 Pharma doors; Professional Division (Salons) that services Ladies & Gents Salons across KSA
+3600 doors / Accounts


Jan 2010- Oct 2016: Country Manager (Retail & Beauty Professional)
Jan2009 - Jan 2010 Area Manager

 Full P&L Management and Operations of the Retail Division (80 Showrooms) for High-End Beauty, Hair, Skin & Nail care product lines with a YTO Of 300M SR; Additionally manages the Beauty Professional Division (Salons) that services Ladies & Gents Salons across KSA +3600 doors / Accounts with a YTO Of 60M SR
 Establish the retail business development plan and develop the retail division in
Terms of structure, policies and procedures
 Maintaining awareness of market trends in the retail industry& Beauty salons, Understanding forthcoming customer initiatives / Regularly Monitoring rivals' Actions, initiatives/new launching & promptly coming back with strategic Moves accordingly
 Set yearly sales strategies & marketing calendar in the most efficient and
Effective Manner
 Strategic Pricing
 Monitor, Control boost Customers Average Basket Value and Sales per SQM in Each and every Retail shop through up-selling, Bundling & eye-catching display
 Increase customers’ retention and loyalty through an outstanding customers
And after sales service
 Draft policies’ Procedures and & Guidelines
 Boost footfalls through social media contents ad, Sponsoring events, In-Malls & Street ad-boards, attractive show-window etc..
 Measure & Monitor individual performance through performance management
System
 Manage advertising Opportunities & Oversee content, production and distribution of all marketing & publicity Materials
 Manage e-commerce division’s team in parallel with setting plans, goals &
content for all social media activities and campaigns

 Segmentation, Targeting & Positioning of each and every brand in parallel with Defining the marketing mix
 Generates series of Analytical Monthly / Quarterly & Annual KPIs for both
Divisions
 Manage both division’ Cash flow, through detailed Analysis of Sales & Collection Particularly for salons Division where all Accounts were reviewed on basis of Sales & Collection period; thus resulting in meeting all payments to Suppliers on due dates, and reduced dependency on Banking facilities.
 Employees development & training
 Reformed all Supply Chain Policies & Procedures; resulting in achieving a record inventory rotation and optimum Stock levels and MSLs for all Divisions

 Set Purchasing Policies & procedures; Establish effective& proactive liaison relationships with other departments
 Studies the optimal warehousing standards to reduce space required and thus
rents
 Manage slow moving and obsolete inventory in parallel with Developing high standard policies on safety to preserve company assets
 Develop and control the budget for the supply chain department to ensure that
the department has all the resources required to meet its objectives within agreed financial parameters
 Negotiate and administer purchasing contracts; Establish best purchasing And
forwarding terms with particular attention to cost saving & budgeting
 Established MSL& Products Classifications; Analyze stock movements & controlling inventory; Regularly monitor local & international Price index
 Prepare L/C's, L/G's & re - financing requests Deal with four major banks
through their online services
 Liable for all export L/C Documents Preparation and follow up with banks for due dates settlement
 Controlling & presenting banks facility levels to the Executive Director


 Coordinate with insurance companies, shipping lines and surveyors for Marine

 Administer accounts receivable and accounts payable
 Monthly closings and preparation of monthly financial statements
 Draw up monthly financial reports
 Review and process expense reports
 Ensure financial records are maintained in compliance with accepted policies And Procedures
 Prepare journal entries
 Monitor and resolve bank issues including fee anomalies and check differences (Account / bank Reconciliation)
 Assist in payroll administration

 Prepare monthly & seasonal statistical reports on number of Passengers
 Prepare Ensure accuracy and reliability of cash& sales reports submitted
 Tickets evaluation (Pro-Rate on mileage)
 Initiate informative/comparative reports; Assist the Financial Analyst with set up of a robust process - issue timelines, clear segregation of duties, produce submission templates, good quality inputs/ outputs and implement process improvements; ad-hoc tasks as required