Regional Brand Management
PROCTER & GAMBLE
مجموع سنوات الخبرة :6 years, 9 أشهر
From 09/07 to present PROCTER & GAMBLE
Middle East & Africa Regional Gillette Venus Brand Management, Marketing Delivery: - Develop superior brand strategy for the region (Portfolio, pricing & promotional strategy, communication strategy)
- Drive portfolio model including base brand building strategies based on regional consumer insights.
- Develop annual business plans and 24-month initiative master plans.
- Deploy qualified Initiative toolboxes covering all consumer touch-points to both Sales and Communication teams.
Near East Brand Operations Integration Manager for Hair Care, Gillette, Skin Care & Oral Care: - Managing the design and leading the execution of local amplification plans for regional initiatives by integrating brand operation pillars; Media (ATL, BTL), in-store, direct to consumer activities, public relations, digital activations, and other equity-building activities.
- Liaising with agency partners to ensure excellence in execution and operational discipline; creative agencies, media agencies, PR agencies, digital agencies, and BTL production
- Leading management reviews (of initiatives, market share, master plans, sales, financials)
Near East Assistant Brand Manager on Head & Shoulders (2007) and Pert Plus as well (as of 2009): This is the training ground for most P&G General Managers.
- Combined world-class marketing mastery with business leadership to build brands that improve consumers' lives via project execution and collaborating within a multi-functional team.
- Conducted market research to understand consumer insights for new product launches, and trade visits across NE markets to analyze brand fundamentals (pricing, shelving, and distribution)
- Maintained key business drivers on both H&S and Pert Plus across markets.
From 11/06 to 08/07 IMPACT BBDO, Beirut
Account Executive handling local and international accounts (both services and FMCGs)
- Conducted market research and analysis for upcoming pitches.
- Analyzed industry competitors in the local market.
- Briefed the creative team on upcoming campaigns and followed up from design to artwork.
- Met with clients and followed up on campaign proceedings.
- Developed a corporate presentation for a regional bank.
From 08/05 to 09/05 IMPACT BBDO, Jeddah
Training on brand building and strategizing.
- Developed creative and media briefs for local accounts and upcoming Ramadan campaign.
- Conducted market research and analysis in Saudi market.
From 09/03 to 06/06 AMERICAN UNIVERSITY OF BEIRUT - Bachelor degree in Business Administration (major in marketing, minor in fine arts)
- Date of Graduation: June 2003 - Courses Taken: Business Studies, English, Art and Design, Math, French, Biology. Additional Programs: CAS (creativity, action, service) . TOK (theory of knowledge) - IGCSE (International General Certificate of Secondary Education) in Business Studies, Math, Geography, Information Technology, French, Art, Biology, English Literature.