![Yasin Cetiner, INDUSTRIAL DIRECTOR [MANUFACTURING / PLANT DIRECTOR – Multi Unit]](http://secure.b8cdn.com/images/people/no-photo-m-140x140.png)
INDUSTRIAL DIRECTOR [MANUFACTURING / PLANT DIRECTOR – Multi Unit]
AL WATANIA POULTRY (KSA / EGYPT)
Total years of experience :18 years, 9 Months
(GROUP MULTI UNIT FMCG PLANT OPERATIONS DIRECTOR - 4 FACTORY in 2 SITES)
Directing manufacturing activities of a multi unit fully integrated enterprise, an investment of USD $700 Million, which is one of largest and most sophisticated poultry and meat processing complex in the World, situated on sprawling area of 2Millionm2, encompassing with a modern Further Processing Plant with a capacity of 100 Tons/Day and a POULTRY Slaughterhouse with 2 lines of each with a capacity of 10.500 BPH, in addition to Poultry Feed Mills with a capacity of 1, 000 TPD and a Rendering Plant.
Reporting to CEO and leading a team of 1.000 employees including the departments of Continuous Improvement (CI), Maintenance, Quality, Production Planning & MRP, Further Processing, Slaughterhouse Production, HSE Safety, R&D, Facilities
KEY ACHIEVEMENTS
• Reducing Operational Costs by 20 Million USD; OEE Efficiency Improvement from 25% to 80%, and Productivity Improvement from 10KG/MH to 25Kg/MH, Yield Improvement from 70% to 95%, OTIF - Adherence improvement, …
• Building TPS Lean Six Sigma Processing System and Continuous Improvement (CI) Department to lead Processing with Lean principles of JIT (TPM, 5S, SMED, VSM, SIPOC, SPC), KAIZEN (DOWNTIME, .), JIDOKA (PDCA, DMAIC, RCA, 8D, 5WHYs, ISHIKAWA), KANBAN, STANDARDIZATION (STM, PCT, SWC, SOS), STABILIZATION, Enterprise Operating System, to ensure achieving Best Quality, Lowest Cost, Highest Safety, Shortest Lead Time, High Moral and Customer Service Goals.
• Building Strategic Performans Management & KPIs System; designing Key Process Indicators matching with internationally accepted key bussines objectives (OEE Efficiency, Productivity, Yield, Adherence, OTIF, Quality Route Index, Sensorial & Organoleptic Conformity Index, Reliability MTBF & MTTR Index, HSE LTIFR & ISR, Budget Index, Turn Over Index, Absenteeism Index, Non Conformity Closure Index, Waste Reduction Index, Hygiene Index, …)
• Organizational Structure Re-Design and segregating Production Department into new departmens of Production Planning, Continuous Improvement, R&D and transfering Quality Control and HSE Safety departments under Operational Sector.
• Building Enterprise Operating System & Process Optimization; SOP, WI, Specifications, Reporting System, KPIs, Visual Control
• STM Skilled Training Matrix Design; by 50 main Quality & HSE &Corporate Trainings, OPL Cycle, OJT for Fresh Hiring
KEY RESPONSIBILITIES
• People Management; Leading with Training, Mentoring, Coaching approach to build High Performance Team Spirit. Arranging Work Groups for DMAIC, PDCA, KAIZEN, STANDARDIZATION, CAPEX Projects. Following RCA analysis of daily Breakdown Meetings, KPIs Achievement & Tactical Planning Reviews, NCR Non Conformity and Deviation Analysis & Reviews, S&OP Reviews, Production Plan & MRP Reviews, HSE Incident Reviews, Quality & Sensorial Reviews.
• Strategic Recruitment Planning and International hiring from Philiphines, Nepal, SriLanka, India, Egypt, Russia, Turkey, ..
• Strategic Planning, Budget & Cost Management; Corporate Planning & Budgeting (P&B) of OPEX and CapEx projects with ROI analysis, Cost Management, EBITDA, P&L, Gross profit analysis for Profit Maximization.
• Strategic Risk Management; facilitating cross-functional strategic risk review meetings with business leaders for the development of strategic threats identification, classification and evaluation processes
• New Brand Development and Launching Cycle including Brand Platform & Brand Essence, Brand Architecture & Brand Visual Identity, Brand Name & Logo, SKU`s Development, Benchmarking, Package Design, Web Design, BTL Aplications
“Startup of a newly constructed Further Processing Plant for processed Meat & Poultry and Fish Products”
“Greenfield New Plant Investment Project in Meat & Poultry Processing industry in UAE, with latest technology fully automatized lines & machines in 40.000 m2 processing areas, 250 Tons/Daily production and 1.500 workforce in full capacity.
Production: Franks & Cold Cuts Line, Franks Line, Breaded Line, Burger Line, Marinated Line, Pizza Line
(Joining SADIA at Project, Installations, Startup stage. Responsible from Cold Cuts &Franks Line, 100+ processing staff)
``TORKU Panagro - One of Biggest Integrated POULTRY & MEAT & DAIRY Processing Plants Project in Europa, in 100, 000 m2 processing areas, POULTRY Slaughterhouse of 10.500 BPH, Beef Slaughterhouse of 65 Cattle/Hour capacity, Sheep Slaughterhouse of 150 Sheep/Hour capacity, Further Processing Plant of 100 Tones/Daily capacity for Cold Cuts, Franks, Breadded, Burger, Marinated, Fresh & Frozen Meat Products and DAIRY Plant of 2Million Liter/DAILY Milk Processing Capacity for Dairy Products of Pastorized and UHT Milk, Cheese, Yoghurt, Butter, Ayran, Milk Powder (Reporting to Managing Director)
KEY ACHIEVEMENTS
• Plant Project Management; inluding activities of Feasibility Studies, Concept Development and Project Designing, Project Planning, Project Management, Production Lines Designing, Installations & Commissioning & Start-ups Management, Design Management of Mechanical & Electrical Lines & Piping for Utilities (Cooling-Ammonia&Glycol, WWTP, Boiler-Steam&Hot Water, RO&Potable Water, Compressed Air, Satellites for Sanitization), Drainage, Industrial Doors, Warehouse Racking, Fire systems, together with Project Design&Management Company, Construction Company and Machine Suppliers
• Supplier, Vendor, Contract Management; Project Management with 150 diffent Machine Suppliers (MEYN, STORK, GEA, BANSS, FORMAX, HANDTMANN, POLYCLIPS, VEMAG, MAREL, ULMA, SEYDELMANN, ISHIDA, JBT, MULTIVAC, WEBER, SEALED AIR, TETRA-PAK, COROZZA, HASSIA, ELOPAK, ALPMA, SPX - APV, , …) to ensure all services fall under legislation, corporate compliance, HSE arrangements and Service level agreements (SLA).
• SAP ERP System Building for the overal Plant & Process Tracilibility System Designing
• Managing the Certification cycle of HACCP, BRC, ISO 22000, ISO 9001, OHSAS 18001, HALAL
• Firstly Made projects in Turkey; Industrial production of Dry Aged & Dry Cured Meat Products, Ozone Sterilization Project in Carcass rooms & Carcas Washing stations, Automatic stacking and packaging for Burger line, NPD projects like Low Sodium & Gluten free products, Automatic Cooking Cutting Doner (shawarma) line with Taste and Yield improvement
”One of leading Group in Meat processing industry, having many plants in different cities of Russia”
Production: Beef & Sheep Slaughtering & Debonning, MAP Packed Fresh Meat Products, Franks, Burgers
• Developing MAP Packaging Project for Fresh Meat Cuts with 11-21 days of long shelf life, with proved sales increase>110%
• Designing and Start up of CAPEX Projects for new Production Lines with different Packaging Styles (MAP Pack, Mirebella, Vakum Skin Pack, High Skin Pack, Vacum Pack, High Skin Protruding, Hybrid Pack, Darfresh, Thermo Sealer Tech., ..)
SITE SHIFT LEAD (Chocolate Plant, Pasta Plant, Flour Plant, Semolina Plant - 4 Plant in the Site)
“The Kombassan FOOD CITY project, as biggest integrated FMCG Food Processing project in Turkey, in 1.078.000M2 open area and 176.082 M2 indoor area, with 5.000 employees working capacity, with investment of $1.5 Billion.