Head of Marketing Communication
Integrated Excellence Services
Total years of experience :24 years, 0 Months
Leading marketing communications in a complex, multi-product, multi-channel and multi- business unit organization.
Leading end-to-end campaign delivery process, including leadership of teams comprising both in-house specialists and marketing agency partners.
Manage, develop and execute of marketing communications initiatives including product launches, sales collateral, trade-shows, campaigns, social site presence, company website, public relations, internal communication, regulatory communications and corporate events.
Drive strategic internal and external communications strategy that positively affects employees’ and customers’ understanding, engagement and commitment with the result of an even stronger connection to the company and leads to a return on investment.
Ensure new communication campaigns and programs are aimed at reaching sales targets
Manage brand delivery and consistency across all markets for all product lines.
Build and manage the corporate communications budget. Manage relationships with outside vendors as necessary.
Drive continual process improvements and implement best practices to manage projects efficiently. Collaborate closely with managers in Marketing, Business Development and Sales.
Proposed and implement new business unit at ONEIC.
Manage marketing, branding activities and tasks.
Proposed Value added services for 79 branches.
Maintaining excellent relationships with the channel partners and other business division to bring sales and quality services for the company.
Conduct market research to determine market requirements for existing and future products.
Analysis of customer research, current market conditions and competitor information.
Develop and implement marketing plans and projects for new and existing products.
Manage the productivity of the marketing plans and projects
Monitor, review and finalize all marketing activity and results
Determine and manage the marketing budget
Aware of competitor activities, account history, emerging trends and understand how to create and capitalize on opportunities.
Managing business life-cycle and product penetration.
Product Positing and Pricing analysis research
Develop pricing strategy.
Responsible for developing and maintaining commercially productive relationships with both new and old clients. Also in chare of identifying every sales lead and of making the most out of every opportunity to increase revenue and profitability.
Promote the company brand to key buyers, ensuring their knowledge is current and appropriate.
Generating new business both in face to face meetings and over the phone.
Writing up concise, value-based sales proposals.
Replying to all customer enquiries in a timely and accurate manner.
Writing up sales reports, activity reports and revenue forecasts.
Completing all documentation and administrative records, fully and accurately.
Developing and maintaining a database of all contacts
•Close contact with country Business Development Managers, both on coaching and watch on the business opportunities arising within the region
•Provide support to the respective APAC Countries
•Provide the management with a high level of Market intelligence
•Identify business targets, define the priorities for the Business Development plan
•Identify the expectations of the prospective clients and work on commercial proposals specific to each and every client
•Manage pre-qualification processes : solicit, prepare and complete tenders / bids and negotiations with the client closing of deals within your delegation of authority or in conjunction with your direct manager
•Support the countries management in answering the tenders / negotiation with their clients
•Participate in the promotion of the image and brand of the company on the market and in the region.
•Promote quality internal communication with both existing and future clients and to facilitate the relationship with the operations.
• Provide excellent customer services according to company high standards.
• Reconciliation of Group accounts and packages
• To assist Housekeeping with resolving Room discrepancies
• Completion and accuracy of Duty Manager Reports
• Central Reservations information up to date
• Participation in Manager on Duty shifts as required
• Maintaining reservation service efficient
• Completion of Daily Shift Check list and log
• Design marketing strategies which are suitable for every class of customers.
• Presentations and proposals to new potential clients.
• Working with the management team to prepare a core brand message, marketing strategy.
• Generate leads through market and client research
• Assist in the execution of marketing activities including development of marketing collateral, coordination of ads, conferences and promotions.
• Strengthen the customer relationship with excellent customer services
• Supporting the Sales Manager and the Marketing Manager in all aspects of their work.
• Responsible for brand positioning and assisting Marketing Manager for brand extension.
• Conduct analysis and data-mining for marketing reporting.
• Create new policies for company sales.
• Interact with clients via phone, emails and face-to-face.
• Gather, compile and analyze qualitative and quantitative Customers.
• Conduct routine inquiries with Team Leaders, collection and interpretation of data.
• Strengthen the customer relationship with excellent customer services
• Setting up Targets for Team.
• Application Processing and customer Follow ups.
• Document all the records of relevant information.
• Analyze of economic indicators and their impact on performance of the company in Market.
• Interact with clients via phone, emails and personally.
• Implements marketing and advertising campaigns by
assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars.
• Supports executive management by providing sales data, market trends, forecasts, account analyses, new product information; relaying customer services requests.
• Maintaining a healthy relationship with existing customers while opening up fresh customers.
• Other duties as required.
• PGD. (Operations Management)
• MBA. (Marketing Management)