Digital Marketing Manager
Hatifkom
Total years of experience :15 years, 4 Months
- Experienced in designing e-commerce marketing strategies, converting and retaining customers.
- Helped manage the start up company, with involvement and support in different business areas including, marketing, technology, after-sales support.
- Managed the launch of two websites (hatifkom.com & ksa.hatifkom.com) starting from wireframes to testing and implementing changes to improve user experience.
- Budgeting & forecasting traffic to achieve given targets.
- Created multi-channel marketing strategy for the two main target markets (UAE & KSA) and coordinated the implementation. Channels included bi-lingual SEO (English & Arabic), SEM, Social Media Marketing and Email Marketing.
- Developed data-capturing tactics to increase the brand's owned email database.
- Daily monitoring of digital marketing activities and website analytics.
- Managed activity across all Hatifkom's social media accounts.
- Provided training & development to digital marketing team on how to capture and analyse data.
- Expert usage of Magento platform, managing database, customers, promotions and reward points.
- Management & leadership skills.
- Team Player, love to learn from various expertise to tackle challenges.
- Developed brand strategies through data analysis, increasing monthly website visitors traffic by 575% and Page Views by 1, 1870% from Sep 2012 to March 2014
- Developed strategy for SEO including link building from credible sites
- Set and tracked goals and conversions via Analytics for all online marketing activity to measure ROI
- Created and Optimized PPC, Facebook and Twitter campaigns and managed complete budget for online marketing
- Created and Optimized PPC, Facebook and Twitter campaigns and managed complete budget for online marketing.
- Managed application design, development of applications and marketing strategies for applications launch. Example: Makeover application for Make Up For Ever (www.sayidaty.net/makeover)
- Designed & Analyzed Newsletters increasing leads to 36K subscribers
- Strategic planning of marketing strategies across all digital platforms, web & mobile
- Worked with the mobile applications team to improve application design & performance. Result of an increase in iPad Sayidaty Page Views by 346% in one month.
- Managed mobile applications marketing campaigns on Adwords, Facebook & Inmobi
- Designed and Managed Facebook & web based applications and competitions
- Provided recommendations to social media managers and section head editors based on trends and analysis found
- Developed a strategy for Porsche GB to increase their customer retention
- Proposed an app for Green Tomato Cars in UK to help attract customers
- Developed an integrated strategy to convert and retain customers for Orange Fun Finder UK through a variety of messages targeted to consumers based on their online behavior on website.
- Created algorithms that follow a system to identify valued customers for Crashpadder (Now acquired by AirBNB)
- Participated in Google Online Marketing Challenge and helped an NGO (FoodCycle) generate donations through Google Adwords
- Designed a new brand identity for an NGO (Sanghata Global) and proposed ways to integrate all digital channels for the organization’s marketing and communication
- Created a new Brand Identity for Al Diwan and Ahmed Bin Dasmal Contracting (ADC) \[ADC is part of the chain Al Diwan is in charge of\]
- Designed basic stationary
- Proposed a brand style for exterior signage
- Produced and designed company profile
- Designed company website
- Photographed finished projects
- Initiated new exhibitions identity - look and feel
- Designed brochures, flyers and banners
- Developed and designed exhibitions websites
- Proposed different styles of exhibition stands for clients (3D)
- Produced all required collaterals for exhibitions on progress
- Photographed events and documented them
- In charge of projects based in Dubai
- Organized meetings with clients to discuss projects in process
- Propose new solutions to tackle design problems
- Find best quality/lowest cost to produce flyers for clients
- Designed the Sharjah International Book Fair stand
- Animated initial concepts for screensavers for Limitless
- Proposed storyboards to be projected at Limitless HQ
- Designed The Anemix for Limitless HQ
- Created a style for Limitless internal events
- Developed breakout area design in Limitless HQ
- Designed a project brochure for Limiltess - Arabic style
- Developed 3 styles and layouts for a Sharjah Ladies Club Website
- Produced 3 posters for an internal event at The Brand Union
- Photographed Limitless stationary and brochures for case studies
- Designed the cover and back of a diary for Limitless
Won first place out of 8 groups in a project to convert and retain customers for Orange Telecommunications. Courses included: Ecommerce, High Performance Innovation, Digital Marketing Optimization, Customer Conversion Online, Customer Service and Retention and Digitizing your Business. Participated in the Hult Global Case Challenge, and came up with a solution to serve clean water to small cities in Kenya, Africa.
Awards: Directed and Produced a movie that won a special mention award in the Emirates Film Competition, Abudhabi, UAE, 2007 Internships: - Condor Post Production (2007) - Enterprise IG (2007)