Marketing Associate
MSD
Total years of experience :12 years, 0 Months
-Launching new Anesthesia product to the market
-Developing Profit Plans and marketing strategies for the Gulf region for both Anesthesia products and Antibiotics
-Creating market share analysis, forecast and long term plan for Gulf region
-Following up with the supply chain for delivering medications on time
-Conducting marketing training for the sales team
-Building effective relations with the key decision makers in the Gulf
-Participating in the major Anesthesia and Antibiotics national/international congresses
Provided medical consultancy to Physicians and support the sales and distribution of our vaccines products in Dubai.
Global development potential of the jewellery brand Desrues.
- Learned and applied the different methodologies to sell cosmetic products.
- Understood the retail general process by covering various aspects from human resources (e.g. the specific role of each employee) to financial questions (e.g. average daily sales) passing through operational procedures (e.g. the supply chain process).
- Observed customers’ movements in the department store trying to understand their motivations and their perception of Clarins’ compared to competitors.
- Assessed the store and reported the recommendations directly to the store manager.
- Understood the importance of the visual merchandising and how the brand DNA and codes are translated inside the store.
- Led a team of 8 members managing the overall provision of pharmaceutical care.
- Negotiated offers with more than 40 pharmaceutical companies.
- Ensured stock levels were managed and controlled effectively.
- Produced operational incident and performance reports for the top management
- Monitored inpatient prescriptions in terms of dose, dosage form, drug-drug interaction.
- Decreased overall pharmaceutical procurement costs by approximately 15%.
- Participated in hospital committees and national/international conferences.
- Launched an anti-diabetic drug, Victoza (Liraglutide) -GLP-1 analogue, in the North region.
- Followed-up with physician's prescriptions, updated them with drug features/news.
- Designed, executed and evaluated targeted campaigns.
- Led Victoza to achieve company's top sales and to be the regional market leader in a 6 month timeframe.
- Organized/attended several public lectures/conferences about Diabetes.