Marketing Manager
Accor
Total years of experience :6 years, 1 Months
A transition back to Marketing from a Sales role, I am currently in charge of handling all marketing
responsibilities of Sofitel Dubai Downtown including:
• Developing online and offline campaigns on an international level to promote, convert and
retain guests for all of selling points through different channels including PR, social,
metasearch, SEO, SEA, OTA marketing...
• Preparing, analyzing and presenting marketing reports with a focus on online and offline KPIs
• Organizing photoshoots internally and in collaboration with the Accor Regional office
• Executing Accor global campaigns on the hotel ‘s level
• Ensuring price parity
• Assisting in creating the yearly marketing budget
First experience in the GCC region, I embraced the challenge of being the first Sales Manager
specialized in Spa and Recreation for the Marriott Marquis City Center Doha, where I ensured to:
• Attain the budget and forecast revenue each month of an average of 300.000 QR monthly.
• Strategically soliciting and developing new corporate and Qatari government accounts.
• Maintaining excellent rapport with existing accounts and successfully promoting the hotel’s
spa and vitality zone to the Qatari community.
• Work closely with the Marketing department and stakeholders to create concepts, offers
and packages to drive revenue.
• Prepare, analyze and present sales reports
• Leading and executing demand generations actions
In my tenure as the Communication and Marketing Executive at Selman Marrakech, I realized
how much I love working closely with people, and I have unlocked my potential to be a
Marketing Manager, my mission was broad but the highlight of it is:
• Create and manage advertising content on internal and external channels, online and
offline
• Coordinate with presidents and general management on strategic plans and operational
concepts to promote the hotel and its various points of sale (rooms, restaurants and spa)
• Create partnerships with the national and international press and prepare press releases
for the appropriate media, at local, regional and international levels,
• Ensure the consistency of the hotel's creative message and media activities,
• Manage the hotel’s website o TravelClick,
• Manage and supervise photoshoots for advertising purposes,
• Manage service providers and direct suppliers to the department.
• Coordinate and execute the production of all print and digital documents and collaterals,
• Optimize the communication and marketing budget
• Duty Manager in rotation with the heads of departments
I got to work with Jabmo SaaS in the middle of their rebranding as a Digital Marketing Specialist,
my objectives were to:
• Create digital marketing strategies to reach large B2B accounts,
• Create weekly and monthly reports on the impact of digital marketing actions,
• Create, execute and analyze E-mailing strategies,
• Create hyper-targeted digital display multimedia campaigns, in collaboration with the
Account Managers,
• Optimize the digital presence through SEA and SEO campaigns,
• In collaboration with the Chief Marketing Officer, work on the marketing rebranding
strategy for the company following the rebranding from Azalead to Jabmo,
• Manage the website on WordPress.
• Manage the different social media of the agency on LinkedIn, Instagram, Facebook and
Twitter
My experience in the Mövenpick Hotels served as a ground to take full-on responsibilities of
content creation; coordinating between different departments and leading projects from
scratch. During this experience I had collected and analyzed trends and habits and come up
with best practices where I had the chance to also:
• Identify high-potential media collaborations and negotiate partnerships,
• Organize and lead photoshoots with digital public relations actors such as influencers
and international digital and print magazines,
• Achieve a strong and visible presence in social media,
• Develop concepts with viral potential, in collaboration with a consulting agency,
• Support the sales and events team in their operations by creating presentations,
material and enriching the photo library,
Masters in Business and Marketing - Grandes ecoles program
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