Yasser Mohammed, Sales Manager - Steel Products

Yasser Mohammed

Sales Manager - Steel Products

Leader for Steel Products (Leader Technology Group) - SUDAN

Location
Saudi Arabia - Jeddah
Education
Master's degree, Marketing
Experience
22 years, 10 Months

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Work Experience

Total years of experience :22 years, 10 Months

Sales Manager - Steel Products at Leader for Steel Products (Leader Technology Group) - SUDAN
  • Sudan - Khartoum
  • November 2010 to May 2023

• Develop the sales business plan to maximize profits, turnover growth, coverage and distribution.
• Develop the sales forecasts by product, month, district/area, and channel.
• Constantly review and update the credit terms for the trade and attain the necessary approvals before implementation.
• Manage and direct the sales team towards effective implementation of marketing activities.
• Follow up and evaluate the performance of the sales team to ensure that sales targets are met.
• Ensure that the sales department is adhering to company policies and guidelines.
• Ensure that all sales department reports are produced, filed and updated in timely fashion.
• Maintain accurate records of all pricing, sales, and activity reports.
• Maintain close and good relations with key clients.

Regional Sales Manager - Adhesives & Sealants at Anchor Allied Factory Ltd. - Sharjah - UAE
  • Egypt - Cairo
  • July 2007 to November 2010

Work to develop new Export markets. Reporting to the Sales Director, help to develop and execute the sales strategy for international growth. Assist in determining the markets, pricing strategies, systems and processes to achieve the sales. Plans, organizes, and implements strategic and tactical sales and distribution plans for the markets; trains, develops, mentors and provides leadership for distributors and accounts in the assigned region. Coordinates, oversees and manages the budgets, forecasts and reports; works closely with management to optimize efficiencies of scale and capitalize on successful planning and marketing programs. Cooperating with the other Departments to define the offers and find the best solutions for clients. Provides regular reporting and communication to management and offers recommendations for change that will positively impact the markets and the business in the assigned region.

Export Sales Executive at Anchor Allied Factory Ltd
  • United Arab Emirates - Sharjah
  • April 2002 to July 2007

Worked as Export Sales Executive, Responsible for the acquisition Sales, successfully marketing of full range of products manufactured by the three factories owned by Anchor Allied Group (Sealants, Adhesive Tapes and Aerosol Paints).

Mainly, Looking after North Africa Markets: (Egypt, Libya, Tunisia, Algeria and Morocco in addition to two West African countries (Ghana and Nigeria).
Operating from Cairo, but traveling extensively and on regular basis to above mentioned countries.
•Extend market shares to agreed levels across full product range.
•Preparation of regular updates on market trends and competitor analysis.
•Preparation of annual business plans for the territories and monthly forecast.
•Ensure sales and margin budgets are in line with Group growth plans.
•Demonstrate agreed growth budgets in new and existing customer base.
•Establish credit control measures that ensure positive cash flow and comply with policy
•Achieve/exceed payment terms within agreed guidelines.

Sales Advisor at Almaya Lal's Group
  • United Arab Emirates - Dubai
  • February 2000 to September 2001

Almaya Lal's= owners of Lal's series of malls and Supermarkets in UAE and other Gulf countries.
Department of Sales & Marketing
Responsible for promotions and Sales development as a member of Lamcy Plaza sales team. (www.lamcyplaza.com)

Education

Master's degree, Marketing
  • at The University Of Salford
  • June 2018

Master degree of science - Marketing

Master's degree, MSc. Marketing
  • at University of salford
  • June 2017

Master of Science in Marketing

Specialties & Skills

Adhesives
Sealants
Export Development
Microsoft Office software & the Internet

Languages

Arabic
Expert
English
Expert
Turkish
Intermediate

Training and Certifications

Introduction to Marketing (Certificate)
Date Attended:
January 2014
Valid Until:
January 9999
Introduction to Finance (Certificate)
Date Attended:
January 2013
Valid Until:
January 9999

Hobbies

  • Travelling
    Countries visited: United Arab Emirates, Egypt, Morocco, Algeria, Libya, Syria, Saudi Arabia, Yemen, Ghana, Cameron, Nigeria, Turkey and Romania.