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Yassine khemiri, Founder & Marketing Manager–

Yassine khemiri

Founder & Marketing Manager–·CalistaTX | Sports Equipment Brand

Tunisia

Bachelor's degree, Marketing

Work experience

Total years of experience: 3 years, 5 months

Founder & Marketing Manager–

January 2025 - Present

CalistaTX | Sports Equipment Brand

Ariana, Tunisia

January 2025 - Present

calisthenics I developed the brand identity and its digital
from the beginning, creating and marketing over 10 unique products.
Managed advertising campaigns, produced high
combined creative design, data-driven advertising, and direct sales
strategies to increase brand awareness and drive steady growth.
Organized a calisthenics community event with 100+ participants,
boosting local brand visibility and audience engagement.
Rewarded winners with sponsored equipment and cash prizes
Built and activated a strong local fitness community around the brand
Company industry:
Marketing

Freelance Fitness Coach

January 2023 - Present

freelance

Ariana, Tunisia

January 2023 - Present

Calisthenics coach, specialized in teaching bodyweight moves (muscle-up,
handstand, planche, front lever…). I support clients in developing strength,
mobility, and technical mastery, with progressive, safe, and personalized
coaching to ensure long-lasting progress.
Company industry:
Sports & Outdoor Activities

Marketing Assistant (Intern)

July 2024 - September 2024

Foot24

Tunis, Tunisia

July 2024 - September 2024

• Presented the results in a professional setting with a team, using
real business data
Company industry:
Marketing

Education

IHEC Carthage University

July 2025

July 2025

Bachelor's degree, Marketing

Tunisia

El wafa high school

July 2022

July 2022

High school or equivalent, Economics

Tunisia

Skills

CALISTHENICS
Intermediate
CALISTHENICS
Intermediate
CLIENT SERVICES
Intermediate
CLIENT SERVICES
Intermediate
COACHING
Intermediate
COACHING
Intermediate
FUNCTIONAL TRAINING
Intermediate
FUNCTIONAL TRAINING
Intermediate
INSTRUCTING
Intermediate
INSTRUCTING
Intermediate
INTERPERSONAL COMMUNICATIONS
Intermediate
INTERPERSONAL COMMUNICATIONS
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
SOCIAL MEDIA MANAGEMENT
Intermediate
SOCIAL MEDIA MANAGEMENT
Intermediate
SPORTS NUTRITION
Intermediate
SPORTS NUTRITION
Intermediate
BRANDING
Intermediate
BRANDING
Intermediate
CREATIVE THINKING
Intermediate
CREATIVE THINKING
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
MARKET ANALYSIS
Intermediate
MARKET ANALYSIS
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
MOTIVATIONAL SKILLS
Intermediate
MOTIVATIONAL SKILLS
Intermediate
PRODUCT MANAGEMENT
Intermediate
PRODUCT MANAGEMENT
Intermediate
PROMOTIONAL CAMPAIGNS
Intermediate
PROMOTIONAL CAMPAIGNS
Intermediate
STRATEGIC THINKING
Intermediate
STRATEGIC THINKING
Intermediate
VALID DRIVER S LICENSE
Intermediate
VALID DRIVER S LICENSE
Intermediate

Languages

Arabic

Beginner

French

Beginner

English

Beginner

German

Beginner

Training and Certifications

Certifications
Photography Certification - Photography Lab
-FITNESS COACH -HIIT TRAINING CERTIFICATION -Personal
Personal Training Certificate
Category B driver's license
-FITNESS COACH -HIIT TRAINING CERTIFICATION -Personal trainer -Floor coach
Personal Training Certificate

Hobbies and interests

Sports content creation
video editing
communication Photography
Marketing
content creation
Sports nutrition
physical conditioning
Strength training and
street workout
Calisthenics