Yazan Barghouthi

Leading the digital team at Al-Futtaim Group, and supporting it's division, companies and sub-brands, locally and internationally in 20+ countries, using the latest digital trends, software and tools, to ensure all marketing and communication goals are over achieved.

Develop full social media strategy for the brand, and over look all sub-brands (+200) to ensure alignment on goals, strategy and brand guidelines.
Recognize the need of new and refreshed corporate website, and partnered with the agency of choice on developing the new website and developing the wireframes and the creation of the new design.
Initiate and deliver the second phase of the corporate Intranet, for over 42, 000 employees locally and internationally, using Scrum methodology.
Budget for digital and social activity for the brand, and insure all efforts are forecasted into account for the year, and monitor budget spend throughout the year.
Plan, initiate and deliver full websites for sub-brands using minimal internal resources from IT.
Manage digital and paid campaigns to generate leads for multiple sub-brands, and closely monitor and optimize the media plans to ensure best spend and ROI possible along with the quality of the leads.
Generate weekly and monthly reporting on digital, social and paid activity, to be shared with management executives, using the available analytics tools.
Constitute and run social media listening tools and reports using Sprinklr and Infovision, to monitor brands sentiment, reputation and insights, and set alerts and plan for crisis management.
Channel content across all sub-brands to publish on the Intranet, social media, internal newsletters and corporate website.
Manage SEO marketing for the brand's website, and commence the same across sub-brands.
Conduct Employee Value Proposition on LinkedIn, to maintain the brand's top regional presence, and support talent acquisition with paid and organic solutions on the platform.

Managing Emaar's online presence and online campaigns, optimizing SEO and SEM campaigns along with CMS updates to ensure best lead generation and online presence is achieved.

Develop a website traffic plan and create goals and benchmarks to meet.
Handle all corporate website updates on Emaar.com and the creation of new campaign landing pages.
The launch of MyDubaiNewYear.com event website, and the live stream of the event over the website and social media platforms, to ensure maximum exposure for Dubai's new year event.
Generate leads to sales through different digital channels, and implement new processes for tracking lead conversions.
Lead on expanding and venturing into International Markets through partnerships with international media and advertising agencies.
Revamp corporate website look and feel on the same CMS, and migrate to new CMS (Tridion to Sitecore) liaising with IT, creative and internal stakeholders.
Optimize website and social media channels for SEO as well as usability.
Develop, evaluate and oversee the implementation of A/B testing protocols and procedures.
Generate monthly reports on the marketing campaign’s performance.
Planning and executing all web, SEO/SEM, marketing database, email, social media and display advertising campaigns, all contributing to sales revenue and lead generation.
Designing, building and maintaining social media presence and overlook social media community managers and executives.
Creation of social media listening reports, monitoring brand sentiment and sharing tailored summarised reports with executive shareholders.
Working closely with the CRM team to introduce targeting segments and tailored marketing strategies.

Managing online accounts for Jaguar and Land Rover MENA, Crankandpiston.com.

Achieved 1 Million fans on both Jaguar MENA's and Land Rover MENA's Facebook pages.
Adding blog content and press releases through WordPress.
Introducing global content to the content, and synchronizing posts with global events.
Creating monthly content calendars to use on the social networks.
Creating and monitoring Google ads and youtube ads using AdWords.
Helping translate global posts from English to Arabic, to use on for Social Media posts, or scripts to use on videos created internally.
Updating the Awesomegroup.com website regularly.
Managing events overseas in Kuwait, Lebanon, Morocco, and KSA.

Worked as part of a team to manage the online presence of one of Jordan's biggest clients including Orange JO and Al Ahli Bank, and created the presence of three automotive brands individually.
Moderating Facebook and Twitter of pages for the biggest clients in Jordan and answering customer inquiries.
Creating content for the clients in Arabic and English for Facebook and Instagram.
Matching content with each client's marketing strategy and ensure to carry the same brand image.
Creating Instagram profiles for clients and building a fan base through related hash-tags.

Community Manager, Content Creator, and Moderator.
Creation of Online and Social Media presence of the Gym.
Own the creation and publishing of relevant, original, high-quality content.
Create a regular publishing schedule.
Promote content through social advertising.