Yazan Barghouthi

Founder and Director of a boutique marketing consultancy delivering senior-level digital strategy, brand positioning, and performance marketing for a select portfolio of regional and international brands.

Led end-to-end digital strategy for one of the UAE's largest industrial conglomerates, overseeing a production team of 10 across TVC and digital asset delivery, and managing paid media, SEO, and social channel strategy.

Engagements span brand development, Shopify e-commerce builds, CRO programmes, paid media (Google Ads, Meta), content strategy, and digital maturity audits — delivered direct to executive stakeholders.

Also deploying AI-assisted workflows (Claude, Claude Code) to accelerate content production and campaign execution without sacrificing brand quality.

Owned digital marketing strategy and brand narrative for one of the region's largest conglomerates — leading performance marketing, CRM, organic social, SEO, and analytics across a portfolio of premium automotive, retail, and real estate brands in a matrixed organisation spanning 20+ countries.

Managed multi-million dirham paid media budgets across paid search, paid social, programmatic, display, and YouTube. Drove audience segmentation, full-funnel optimisation, and attribution reporting via Google Analytics 360.

Led enterprise CRM programmes using Salesforce Marketing Cloud — building customer segments, lifecycle journeys, and integrated campaign targeting across acquisition, engagement, and retention.

Managed global media agencies, technology vendors, and platform partners. Led and developed a team of digital and social specialists.

Senior digital marketing executive within Emaar's digital team — contributing to campaigns and platform development for some of the world's most recognised real estate and lifestyle destinations, including Downtown Dubai, Dubai Mall, Dubai Creek Harbour, and Dubai Hills Estate.

Played a key role in the migration of Emaar's corporate website to support direct online property sales — contributing to content migration, UX refinement, and coordinating across IT and agency teams for a seamless launch.

Executed integrated paid media campaigns across search, social, and display. Worked hands-on with CRM platforms (Oracle Eloqua) to align digital targeting with lifecycle journeys across acquisition, lead nurturing, and reactivation.

Supported A/B testing and CRO initiatives across landing pages, microsites, and booking funnels — contributing to iterative improvements in lead conversion performance.

Managed digital marketing strategy and brand identity for luxury automotive clients across the Middle East — with dedicated account ownership of Jaguar and Land Rover Middle East.

Planned and executed paid media campaigns across Google Ads and YouTube, optimising creative, targeting, and bidding to drive ROI across luxury automotive launches. Produced and directed local and international photo and video shoot productions to strict global brand standards.

Managed multilingual (English/Arabic) content calendars and social media programmes — building brand awareness and community engagement across regional digital channels.

Junior digital marketing role at a WPP-network agency, working across a portfolio of regional and international clients including Orange Jordan, Al-Ahli Bank, and Chrysler, Dodge, and Jeep.

Responsibilities spanned community management across social platforms for telecoms and banking clients, and content strategy and creation for automotive brands — developing campaign copy, social content, and brand-aligned creative across Arabic and English.

Built a grounding in agency workflows, client servicing, and multi-brand content management across diverse sectors.

Community Manager, Content Creator, and Moderator.
Creation of Online and Social Media presence of the Gym.
Own the creation and publishing of relevant, original, high-quality content.
Create a regular publishing schedule.
Promote content through social advertising.