Youssef Alaa Eddine Lafif, Key Accounts Executive

Youssef Alaa Eddine Lafif

Key Accounts Executive

Itcan Digital Marketing

Location
United Arab Emirates
Education
Master's degree, International business
Experience
10 years, 8 Months

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Work Experience

Total years of experience :10 years, 8 Months

Key Accounts Executive at Itcan Digital Marketing
  • United Arab Emirates - Dubai
  • My current job since November 2016

Key Clients:
- L'occitane en provence, Molton Brown, Souq, Wojooh, The Luxury Closet, Wadi

• Maintain and build strong relationships with the key accounts
• Conduct strategic account planning and market studies
• Understand and Develop clear and effective proposals / quotations / reports for current and prospective clients
• Evaluate digital / social media plan according to the client needs
• Initiate and lead project meetings
• Coordinate with the internal marketing team on delivering client’s expectations
• Preparation of sales forecast, market research reports
• Responsible for new business projects, and new business opportunities
• Meeting and liaising with clients to discuss and identify their advertising requirements
• Presenting the campaign ideas and budget to clients
• Working closely with the Marketing Director to brief media, creative and research staff and assisting with the formulation of marketing strategies.
• Liaising with, and acting as the link between, the client and the advertising agency by maintaining regular contact with both.
• Negotiating & monitoring marketing campaigns with clients

Business Development Associate at Valeant Pharmaceuticals International
  • United Arab Emirates - Dubai
  • October 2015 to September 2016

•Negotiate the lead of manufacturing product facilities and new Valeant distributors throughout Africa, Middle East, Turkey and Israel..
•Negotiate Distribution Agreements with distributors ( Payment terms- contract duration- Regulatory product requirements for registration- IncoTerms- contract exclusivity and price build up... )
•Introduced Bausch+Lomb products under Vision Care to the Ethiopian Market via a local distributor.
•Follow up on Regulatory status for all pending Valeant products throughout MENA region.
•Consolidated, managed and presented all Bausch+Lomb & Valeant diverse product portfolio along with their specific distribution rights, therapeutic categories in EMEA and US.
•Analyzed business forecast and P&L’s and NPV’s for diverse Valeant businesses and acquisitions.
•Represented Valeant Pharmaceuticals at Dubai World Dermathology and Laser Conference 2016.

Marketing executive at Renault
  • Morocco - Tangier
  • February 2014 to November 2015

• • Manage and grow existing accounts portfolio.
• Initiate market research studies and identify potential clients and collaborations in the market.
• Plan the budget for research
• Assist in promotional strategies and product development.
• Develop sales and client presentations.
• Develop digital strategy for Web
• Analyze daily operations of the business and identify how to increase efficiency and output
• Develop sales/marketing strategies and channel sales relationships
• Grow and manage existing client relationships
• Preparing and distributing monthly reports
• Administrative Documentation, Filing

Assistant financial controller at APM Terminals
  • Morocco - Tangier
  • December 2014 to September 2015

•Preparing Financial statements on a monthly basis
•Creating and applying a persistent management business continuity proposal for APM Terminals.
•Managing employees expenses claims.
•Managing accruals on a monthly basis.
•Supported the money group currently charging records
•Keep and maintain financial records as sales and records of expenditure related to export and import.
•Prepare and create financial accounts, which include trading, profit and loss account along with the balance sheet.
•Budget preparation, Budget administration, and cost allocation by handling all the financial aspects related to the operations of the business.
•Prepare and plan internal financial information by doing the financial plan that help managers make the right action.
•Analyze current financial performance by overseeing how the firm has done in trading.

Finance intern at BNP Paribas
  • Morocco - Tangier
  • July 2011 to December 2011

•Financial analysis (Ratios, Balance sheet, and Income statement)
•Maintain investment databases used by the investment firm.
•Communicating with customers regarding their investment accounts.
•Dealing with customers regarding the account options available at the bank.

Education

Master's degree, International business
  • at Wollongong University of Dubai
  • June 2016
Bachelor's degree, Finance and marketing
  • at Al Akhawayn University in Ifrane
  • December 2013
Diploma, Exchange program
  • at Technical University of Munich
  • August 2012

Spring ans Summer exchange program

Specialties & Skills

Budget Preparation
Contract Negotiation
B2C marketing
Strategy Work
Sales Contracts
contracts negotiation
Budget Forecast and Preparation
Online Marketing campaigns

Languages

English
Expert
Arabic
Expert
French
Expert
Spanish
Expert

Hobbies

  • Reading, Soccer, Horsing