Yuliya Fedorenko

• Pricing Management: driving fair price strategy to ensure profitability and price consistency across different channels; Implementing price increase across the organisation; actively supporting product managers with price positioning to improve competitiveness of product lines; driving price agreement with focus customers against volume sales; supporting sales team by customer visits and leveraging pricing tools to win repetitive business; providing transparency and crafting direction for the sales team on implementation of pricing initiatives;

• Market Sensing: leading market evaluation exercise to define organisation’s fact base (market potential, market share, size and activities of competition). Tracking and reporting market economic trends to understand the implications of the regional political situation; generating market leads for the sales team to win new business;

• Branding /Communication management: implementing rebranding activities in the local organisation (vehicles, merchandise, printed material, etc); coordinating development and production of communication material; defining and managing communication budget, sourcing branded merchandise and uniform with guidance of the regional team;

Sales engineer in extensive oil field technical training program in Completion Systems (in Qatar and UAE)
• Actively supported Sales Managers with preparation and submission of Tender Proposals in UAE and Qatar;

As a Field Specialist:
• Participated in preparation and supervised installation of Downhole Equipment (packers, flow control valves, flow isolation valves, safety valves, permanent downhole gauges, liner hangers and etc. for Maersk Oil, Total and Occidental Petroleum) on offshore platforms in UAE and Qatar;
• Prepared detailed completions schematics, design analyses and calculations prior to every job;
• Conduced pre-post job meetings and generated job reports after each installation;
• Performed Service Quality Investigations and took part in HSE activities and initiatives;
• Successfully completed two completions engineering schools in UAE.

Highlights:
• Provided insight from all facets of market and prepared the in-depth industry report with emphasis on the market test results for new products, promotions and programs across Kazakhstan and Turkmenistan.
• Addressed current opportunities and enhanced number of distributors as well as the number of enquiries from the end users within Oil & Gas companies in the region.
• Leveraged data to understand products in depth, to uncover opportunities, to improve product capabilities and marketing messages by implementing brand design concept for communication materials.

Key Responsibilities:
• Preparing analysis and tracking of marketplace, technology and consumer demographic trends for the oil and gas industry of the Caspian Region (Kazakhstan and Turkmenistan);
• Maximizing effectiveness and efficiency by conducting powerful researches that integrate the richness of industry analysis and investment options to develop new business relationships and ultimately create more growth opportunities;
• Expanding business potential by exploiting new revenue streams and new marketing opportunities and developing a competitive advantage by providing recommendations to the management on regional strategic planning and decision-making;
• Establishing and maintaining good relationship with potential partners (distributors, agents) and engaging long-term relationship with the clients (end users) to analyze consumer preferences and plan sales strategies acting as relationship manager;
• Updating the company’s information in vendor data bases of major Oil & Gas companies of the region to enhance the sales strategy;
• Working to improve organizational performance and visibility in the markets;
• Applying various quantitative methods to develop clear measurement objectives based on business needs;
• Providing re-branding advocacy and support in the development of marketing communication literature;
• Performing ad-hoc analytical reports and special projects as requested by management and the Business.

Highlights:
• Augmented sales for automotive products of the Group by 59% within a span of 3 years - 2008-2012;
• Played a pivotal role in launching 4 new products including corporate fleet outsourcing, private (retail) car rental (rent a car), defensive driving trainings (under the license of National Safety Council, USA), as well as executive limo services (under the licence of Carey International, USA);
• Drove the company's performance within the operational lease and chauffeur drive services category and assisted to secure the company’s leading sector positions in Kazakhstan;
• Successfully launched company’s branch offices in Turkmenistan and Uzbekistan; provided the extensive support in recruitment and training of the representative managers and monitored sales and marketing activities until the representatives acquired independent commercial assignments with leading clients of the region;
• Worked to improve company’s performance by implementing the elaboration of internal policies (CRM, QC and HSE);
• Developed and maintained cordial working relations with over than 200 corporate clients in Caspian Region

Key Responsibilities;
• Conceived and spearheaded the strategic blueprint for the business, formulated sales plans, ascertained scope and potential avenues for growth and development of the company's business;
• Developed strong network with internal and external stakeholders, acting as main point of contact between the sector and service lines;
• Led all new business development initiatives to drive new account acquisition that meet company business plan targets;
• Devised strategic plans with due consideration for the elements of the marketing mix, having them included as part of the marketing plan;
• Proactively supported company initiatives in establishing branches in Turkmenistan and Uzbekistan (Caspian Region) in addition to mentoring 6 regional marketing and sales coordinators within Kazakhstan;
• Handled drive forward initiatives that directly impact on the success of the business by efficiently managing projects, marketing budgets and time schedules for the group;
• Implemented promotional strategies to drive business and establish future growth objectives in liaison with PR, events and the internal communications;
• Spearheaded market researches, managed project conceptualization and inception, especially with reference to integrated marketing strategies, through precise events and marketing tasks execution;
• Assisted in vendor forms competition and processing tender documentation for the major Oil & Gas companies in the region encompassing Agip, NCOC, KPO, WG PSN, Saipem / Ersai, CPC, Burren Energy, Petronas, Exxon Mobil among others;
• Kept abreast with industry trends and complying with business practices regarding sales capture and reporting to facilitate key regional stakeholder research and analysis as required.