Yunus Mukhammedoglu

• Designed and launched the market entry strategy for the UAE, Saudi Arabia, Qatar, and Oman:
conducted location and demand analysis, developed partner models, and created market entry roadmaps.
• Full P&L responsibility: built a financial model, set strategic priorities and OKRs, implemented regular forecasting and cost control processes.
• Oversaw retail network expansion: negotiated with key stakeholders, coordinated site preparation, and managed operational launch of new branches.
• Established the sales department structure and processes: optimized the sales pipeline, implemented
CRM, KPIs, and operational guidelines to improve efficiency.
• Ensured cross-functional coordination across logistics, warehousing, marketing, finance, IT, and HR
to support scalable and seamless operations.

• Designed and executed a scaling strategy: pivoted from B2C to B2B, expanded into Central Asia, and
launched new product lines.
• Led a full-cycle business unit: conducted market analysis, built go-to-market strategies, managed
sales pipeline, and ensured KPI delivery.
• Built and scaled a B2B2C sales department: recruited and trained the team, implemented CRM and
analytics, and improved conversion rates across the funnel.
• Structured and managed the business development team: introduced Agile practices (Scrum, Kanban,
Business Model Canvas), accelerating releases and improving transparency.
• Established partnerships with fintech companies and supervised the development of payment
solutions and integrations.
• Expanded strategic partnerships and client network, driving a 7x revenue growth in 18 months.
• Negotiated with investors and contributed to fundraising for scaling the project

• Coordinated the launch of new business units in Turkey, Uzbekistan, and Tajikistan: conducted
market analysis, built partnerships, negotiated contracts, and recruited and trained local teams.
• Aligned operations across international branches, implemented CRM, and streamlined processes to
improve transparency and manageability.
• Led a 10-person team and the People Ops department: recruitment, training, motivation, and
performance evaluation.
• Negotiated with international partners (Europe, Turkey, CIS) and prepared strategic market analysis
to support expansion into new regions.

• Oversaw public affairs and media projects, including coverage of sensitive topics.
• Developed and executed strategies for engagement with government bodies and community
organizations.
• Provided analytical support to senior management: risk assessment, media planning, and scenario
analysis.
• Managed media projects end-to-end — from concept to presentation for key stakeholders.
• Coordinated communications between the editorial team, government institutions, and target
audiences during crisis situations.

• Led projects in crisis communications and reputation management for public sector stakeholders.
• Designed and implemented crisis response strategies for government agencies and regional
administrations.
• Conducted external risk assessments and developed scenario-based response models for senior
leadership.
• Coordinated engagement with government bodies, media, and public institutions during high-
sensitivity cases.

• Provided analytical support to senior leadership on risk management and strategic decision-making.
• Prepared analytical briefs, forecasts, and scenario models for federal and regional government stakeholders.
• Developed recommendations on crisis response strategies and information policy.