PR Account Manager
Katch International
Total years of experience :8 years, 5 Months
· Daily media monitoring for all clients across online, print, digital, etc
· Drafting press releases, media listings, briefing documents, senior profiling Q&As
· Securing media opportunities for clients (online, print, radio, TV, etc)
· Compiling Weekly/Monthly PR reports
· Translation and proof-reading of content and releases
· Business proposals, PR Plans an d creative briefs for new business opps / existing clients
· Social media management (content calendars, community & event management)
· Day-to-day client servicing for PR & Social
· Media & influencer management (events, restaurants, company launches, etc)
Clients: Department of Culture & Tourism - Abu Dhabi (MOTN), Blackspoon Hospitality (BLUE Seafood Asia, MASTI, etc), CAPEX.com, XTB MENA, Gargash Motors (Alfa Romeo), Pioneer Auctions, Soho Garden, Idealz, KAI, O’ Lounge, GeekDoor, etc
· Conducting daily media monitoring for all clients using PressReader, Viuelo and Google Alerts
· Drafting press releases, media listings, briefing documents, senior profiling Q&As
· Pitching client news content to UAE/GCC media and influencers for placements
· Securing media interviews for client senior spokespeople across print, online, radio and TV
· Compiling Weekly/Monthly PR Reports for different clients
· Supporting team in new Business Development proposals and tenders
· Supporting in translation and proof-reading of content (news releases, interview profiling, etc)
· Day-to-day support in client servicing
·Event management for different clients as per requirements and events launch
Clients: Zuhour Group, TIER Mobility, Smart Acres, Inscape Education Management, Cartlow, Idealz, Carzilla, Diggn’It, Katmeer, Edgematics, Amber Hall, Dnata Travel, etc
• Conducting daily media monitoring for all clients using Carma, Viuelo, Media Eye and Google Alerts
• Drafting press releases, media listings, briefing documents, senior profiling Q&As, etc
• Pitching client news content to relevant media and influencers for placements
• Securing media interviews for client senior spokespeople across print, online, radio and television
• Compiling Weekly and Monthly Reports (PR and Social Media) for different clients
• Supporting team in brainstorming, strategizing and outlining notes from client calls and meetings (PR Plans, Event Calendars, Event Briefings)
• Communicating with journalists and influencers and arranging for hotel reviews
• Supporting in translation and proof-reading for any communication required for client
• Day-today support in client servicing and media admin work
• Event support for media and client events across the hospitality and F&B sector
• Social media management for different clients as required (influencer suggestions, weekly posts, community management, reports, etc)
Clients: Macklowe Properties, Radisson Hotel Group (RHG), One&Only Hotels, Kempinski Hotel Muscat, Tivoli Hotels & Resorts, Caesar’s Palace, etc.
• Generating Monthly Social Media Reports - based on Sprout Analytics, Facebook and Instagram Insights. In addition to outlining Influencer Reports
• Daily Community Management - responding to user comments on FB, IG, Twitter & LinkedIn
• Outlining bi-weekly Social Media Calendars - drafting captions, sourcing images, researching relevant events, trends and hashtags monthly/seasonally
• Daily/weekly post scheduling for clients in addition to translation of posts where required
• Drafting press releases, media listings and commentaries for top spokesperson and pitching to the media
• Daily PR monitoring for coverage for different clients and clipping for Monthly Reports
• Outlining Monthly PR Reports - all coverage generated - at the end of every month
• Supporting clients in different key events - social media coverage and event management
• Supporting in new business meetings - research, pitches and trial months
• Attending key relevant PR nights, awards & networking events
Clients: The Galleria - Abu Dhabi, Al Maryah Central, Freedom Pizza, Disney, Peru Tade Office of Dubai, Pragma Group (Beefbar, Crazy Fish & Billionaire Mansion), WorkSpace Commerce, L’ETO Caffee and Sprungli
• Supported markettiers in internal & external day-to-day activities (client meetings, briefings, content placement, event management, etc)
• Managed social media calendars for markettiers and other clients through Hootsuite and Facebook
• Wrote and edited blog posts, commentaries, press releases, reports for different clients
• Drafted PR creative briefs and pitched PR campaign plans to different potential clients
• Provided client support for events and campaigns (organizing, filming directing/editing, interviewing, etc)
• Extensively & consistently placed client PR content on different media platforms; online, print, TV & radio
• Arranged & managed interviews for client spokespersons (television, radio and print/online)
• Provided Arabic support (translation, editing, scripting, interviewing, etc). Also, conducted extensive media relations pipeline with Arabic and English journalists
• Proactively approached potential clients for lead generation and business development
Clients: Dubai Chamber, Atkins (Dubai Opera), Cisco, Audi Middle East, Dubai Parks & Resorts, Ministry of Education, RAK Tourism Authority, National Air Traffic Systems (NATS)
• Liaised with various Landmark Group concepts and offices for all internal and external activities.
• Supported LMG’s internal and external initiatives and activities. Internal: Employee Affairs & Engagement, Business & Organizational Structure, etc. External: CSR, Crisis Management, Stakeholder & Media Relations etc.
• Assisted in the operational and promotional execution of the region’s largest CSR initiative in UAE “Beat Diabetes”; e.g. online/offline registrations, community engagement, media exposure, etc
• Assisted in the operational execution of various external health & wellness initiatives and activities related to Landmark’s CSR scheme; e.g. “Chair Yoga” sessions at offices and “SuperKidz” at schools.
• Acted as an in-house Arabic resource for translating, proof-reading and approving internal & external communication; emails, press releases, letters, website and marketing collateral, etc.
• Media monitoring and analysis for press coverage related to all of LMG’s brands and concepts
• Attended meetings, conferences and ceremonies related to LMG’s business operations, store openings, brand campaigns and CSR activities
• Attended crisis management briefings and meetings related to LMG’s brands
Marketing Management and Consumer Behavior
Advertising & PR (2.5 years) Business Administration (2 years) Courses: • Fundamentals of Marketing • Fundamentals of Management • Business Information Systems • Advertising Principles • Advertising Copy & Layout • Advertising Media Planning • Advertising Campaigns • Case Studies in Advertising • Direct Response Advertising • Principles of Public Relations • Case Studies in PR • PR Campaigns • Advanced PR Writing • Mass Communication Research Methods • Strategic Communications Research
• Business Studies • Accounting Studies • Economics Studies