REGIONAL SALES MANAGER - GULF
AL MARAI COMPANY
Total years of experience :28 years, 5 Months
Key role to build a direct sales distribution network across Kuwait, Qatar & Bahrain markets which can support a 3 fold production increase by mid 2013. This role includes the opening of independent distribution centre, planning and purchasing of sufficient assets (trucks, cars & fridges), recruitment & training of staff, sourcing of new routes to market, brand building and consumer awareness
• Managing & Motivating large Sales team
• Ensuring achievement of high standard of customer service
• Overseeing the development of less experience members of the team
• Developing Pricing & Market strategies
• Maiming Profits through effective use of business KPI’s and performance management process
• Managing store man power effectively in line with KPI objectives
• Ensuring deadline and targets are achieved whilst maintaining high quality of service
• Devising unique strategies and techniques to achieve the sales targets
• Identifying and winning new business opportunities with define market sector
ACHIVEMENT
• Launch of AL Marai Poultry ( Alyoum ) in 2012 across Qatar & Bahrain
• Launch and Execution of Al Marai Bakery ( Lusine & 7 Days ) in 2011 Across Qatar & Bahrain
• Researched and identified key application areas to provide a sales strategy
• Improved communication and networking to improve customer satisfaction
Managing annual sales figure of 100 million QR . in both Modern & Traditional Trade
•Achieve customer volume and value target by category.
•ROI improvement by influencing product mix.
•Setting trading contracts as per company policies & Goals.
• Translate channel strategy into customer business plans, for individual customer
• Implement business strategy by customer by category to deliver long term and short term targets.
• reduce OOS at customer level by .improving call cycle & increasing productivity per sku
•Take interest in continuous improvement of processes/tasks and suggest new ideas and methodologies for better productivity & performance
1. Manage relationships with Key Distributors nationwide with a view to achieving company growth objectives and distributor business development goals
2. Field Force Management of more than 100
3. Ensure sales activities in the regions within according to the sales plan so as to realize sales targets ( volumes, values and market shares for the brands
4. Human Resources & Financial Management Functions
• Planning, development, and implementation of effective accounting strategies, policies, and procedures.
• Effective preparation, maintenance, and reporting of internal and external financial records and analyses
• Overseeing daily operations and performing administrative functions for the Accounting department and establishing and maintaining effective communication and coordination with Company personnel, departments, and management
• Lead, co-ordinate, manage or undertake a range of group business management functions related to risk management, planning, reporting and regional performance assessments and review activities.
• Financial Accounting, Internal Control and Management Accounting Systems
• Development and formulation of the Strategic plan in line with Banks objectives and Goals.
• Evaluation of Project Proposals. & Evaluation of Commercial borrowings
• Liaison with External and Internal Auditors and Liaison with Central Bank of Sri Lanka and United Arab Emirates Central Bank for regulatory requirements.
• Submission on Management Information for Management’s and Local regulatory Authorities
• Development of the Financial Accounting and Reporting System
Sales Management
Leadership and Management
Finance & Accounting
Finance & Accounting
Credit Management
Banking & Finance
Chartered Accountancy
