Manager Marketing And Business Development
Numeira mixed salt and mud
Total years of experience :14 years, 4 Months
Redesign marketing department strategies and work methodology to meet full digitization, in aspects of media strategy, in-store customer experience, & database marketing.
Campaign management and media buying to achieve communication objectives
Develop social medial strategies unique to Popeyes brand objectives.
Introduced and managed online ordering Mobile App with special offers and loyalty program for Popeyes brand in the Jordanian market
Develop products appealing to the Jordanian Market to engage new segments & increase market share, while maintain the brand heritage.
Develop new offers and promotions; communicate with agencies, align local marketing strategies & activation with global brand guidelines.
Plan and implement Marketing AOP, budgeting and KPI’s.
Communicate and ensure brand marketing guidelines are met with creative agencies.
Post analyze campaigns and establish reports to measure their effect on sales comps and trends.
Menu mix analysis to determine hidden opportunities or redundancy on menu.
Develop and implement co branding campaigns to engage target audience and maximize media exposure.
Manage, monitor, and execute digital marketing campaigns.
Co-founded a start up e-commerce brand specialized in selling and distribution of Organic Dead Sea Beauty Products, by focusing on digital Marketing strategy to capture new markets abroad.
Managed Burger King, Papa Johns & Fuddruckers Marketing in the Jordanian market with the following duties and responsibilities:
Long and short-term tactical and strategic marketing planning;
• Coordination of local brand strategy matching with global international brand platform;
• Market segmentation, targeting and positioning;
• Running post-campaign analysis & sharing best practices;
• Budget optimization;
• Pricing policy & Assortment planning;
• Successful opening of 8 stores
• Media budgeting, planning and buying.
• Participating and preparing proposals for tenders.
• Managing online content.
• Planning, conducting and sponsoring events.
• Developing CSR initiatives.
• Working with full synergy with operations and other departments.
- Was responsible for briefing agencies
- Follow up on media buying.
-Gather customer feedback and conduct analysis on data.
- Maintain and distribute POS marketing material.
Internship in Zain's Marketing department.
-Attended workshops powered by McKinsey & Company.
-Practiced developing marketing plans.
-Was involved in updating the content of Zain Jordan website (roaming services).