Zaid Ahmad

• Led the end-to-end establishment and operationalization of Routine
and STAT diagnostic laboratories across CMA Hospital franchises
including Township (Lahore), Wah Cantt, Lala Musa, and Faisal
Town, ensuring compliance with clinical laboratory operational
standards and diagnostic workflow protocols.
• Directed laboratory infrastructure planning, equipment specification,
procurement, installation, and commissioning for hematology, clinical
chemistry, immunoassay, and microbiology testing platforms.
• Managed vendor negotiations, capital equipment acquisition, and
reagent supply chain optimization, ensuring operational readiness and
cost-efficient procurement aligned with diagnostic service expansion.
• Implemented STAT testing pathways and rapid turnaround diagnostic
workflows to strengthen emergency laboratory response capabilities.
• Oversaw laboratory quality indicators, equipment calibration,
preventive maintenance schedules, and operational KPIs to ensure
consistent diagnostic performance and regulatory compliance.
• Developed strategic referral networks and physician engagement
initiatives to increase laboratory test volumes and overall sales
revenue, contributing to sustainable growth of the diagnostic services
portfolio.

• Identified and recruited new franchise partners to expand the network
of schools.
• Established and maintained strong relationships with local and branded
educational institutions, investors, and key stakeholders to facilitate
franchise agreements and negotiations.
• Conducted market research and analysis to identify potential growth
areas and target new franchisees.
• Monitored and managed a team responsible for generating leads for
new franchise opportunities.
• Traveled to various cities to support franchisees, conduct site visits,
and oversee regional operations.
• Organized and managed events for training and engagement with
franchise associates.
• Oversaw the clearance of backlogs related to franchise fees and royalty
payments.
• Created and launched B2B marketing campaigns targeted at
prospective franchisees and executed B2C campaigns aimed at
engaging parents and students, enhancing brand visibility and
attracting new enrollments (ATL & BTL mediums).

• Successfully generated leads through strategic social media
campaigns and networking efforts.
• Visited various schools and met with potential investors to build
relationships and explore partnership opportunities.
• Engaged with existing educationists and local school operators to
integrate them into the franchise system, thereby increasing sales and
market presence.
• Assisted in the development and execution of marketing and
promotional strategies to enhance brand visibility and attract new
Reference franchisees.
• Supported and guided in organizing and managing events aimed at
franchisee engagement, ensuring successful execution and participant
satisfaction.
• Established complete layout of the website of the Spirit schools
engaged with the technical department and launched it in the given
timelines by top management.

• Prospecting through social media and knocking the investors and
educationists from existing industry.
• Engaged in the visits for royalty collection and settlements of
backlogs.
• Follow up calls to the franchise associates for royalty and license fee
recovery.
• Visits to the campuses for maintaining the SOPs of infrastructure and
admissions respectively.
• Engaged with the principals of the campuses to keep the track of
admissions and ensuring the implementation of strategies to cascade
in the campus to improve enrolments.
• Support in the marketing through the content writing and edge cutting
of posts on social media.