Zainab Alshaikh

• Assisted with day-to-day marketing operations and internal communications
• Contributed to campaign planning and brand activity within a major Kuwaiti financial institution

Digital Marketing Campaign Projects
• Designed and executed targeted digital campaigns with measurable improvements in traffic and conversion
rates
• Applied analytics, A/B testing, and audience segmentation across social and digital channels

• Arzan Financial Group is a leading regional wealth and asset management firm in Kuwait
• Supported marketing communications and brand activity within a high-profile financial services environment
• Gained exposure to client-facing campaigns, stakeholder engagement, and financial brand positioning