Head of Sales & Trade Marketing
Red Bull
Total years of experience :13 years, 8 Months
- Ensure effective execution of Red Bull Distribution and Trade Marketing targets through the
Distribution Partner by focusing on:
- Supporting the DP in better driving, managing and evaluating Red Bull trade initiatives.
- Ensure DP implementation of the Perfect Store standards per channel.
- Tracking of KPI execution accompanied with weekly & monthly meeting with DP Sales
Management
- Coach and work with DP Sales Force in-classroom and in-field to produce execution excellence.
Working in a Channel Development role (Free Trade/Distributors) for Unilever Food Solutions. Handling key beverage & Food brands Knor, Lipton & Brooke Bond in OMAN for HoReCa / Food Service / Workplace sector.
- Core business deliverables include USG (sales), UVG (Volume), GP (Gross Profit) and COM (Margin)
- Successfully Managed, Developed and Grew business with current distributors
- Recruited potential distributors through new business development
- sustainably growing current business via selling cycle activities and GGG (Grip, Grab, Grow)
- Played a key role in Joint Business Planning & Sales Forecasting with top tier distributors
- Implemented new systems and tracking tools to improve distributors performance
- Coached and developed the Distributor sales team (OJT and classroom)
- Monitored and gathered data on Market Trends & Competitors Activities
- In charge in administering the day to day sales operational issues including communicating and implementing with key customers about promotional plans and activities.
- Performing general cycle of sales such as answering customer queries, conducting presentation and closing deals.
- Handling the distribution of product samples to prospective clients to build awareness.
- Attaining set sales targets through planning, developing and executing business plans with the assigned business partners.
- Monitor and report on market and competitor activities and provide relevant reports and information
- Informing immediate supervisor with regards to any concerns faced in the area to be able to make on time corrective action on the matter.
- Offering assistance in the gathering of data in relation to customer care through field work and research..
- Managing existing and new customers; accountable in dealing with invoice issues, payment matters, credit notes, sending of quotations and collecting of payments to clients.
- Conducting regular client visit to develop and maintain good relations with the customers.
BBA
High School Diploma