zeina kreichaty

1- Compliance to SOP: Ensure compliance to store manual, audit and implementation of changes of SOP and system related procedures
2- Perform analysis on store operations and propose optimization
3- Support area managers and store managers in taking immediate remedial operational actions
4- Control small store expenses and optimize cost/service ratio for stores, especially for maintenance
5- Coordinate regularly with retail finance team and provide data when required (budget, assumptions for new store etc)
6- Coordinate with internal support services (e.g. Admin, Logistics, IT, Accounts) to ensure optimizing levels of service and mobilization and ensure that store operations are running smoothly
7- Ensure operational coordination with mall authorities for stores
8- Provide coaching to store managers on SOP
9- Support store managers and area managers in assessment of needs of technical trainings on store operations
10- Review monthly operational issues affecting sales with area managers
11- On-site coordination of new projects: Proactive liaison, reporting, retroactive plans for closing, opening and relocation of stores

1- Stock management: stock level control, optimization of the stock level usage and participation in setting up the purchase plan
2- Marketing: coordinate with brand managers and marketing department on yearly plan suitable for the market and as per the supplier’s calendar; oversee marketing activities implementation
3- Strategy: assist in defining the yearly strategic plan for the network and preparing yearly budgets; Participate with division manager in strategic meetings with suppliers to negotiate commercial conditions
4- Reporting: follow up on a daily basis vs. monthly/yearly target and take action when necessary; record, monitor and analyze market trends, competitor activities and provide suggested action plans
5- General operations: coordinate with suppliers, contractors, logistics, marketing and merchandizing with regards to opening, closing or renovation
6- Man management: review shops performance, provide feedback, ensure best level of customer service, recommend action plans, monitor follow up. Involved in the recruitment process of shop staff. Conduct the appraisal and assessment of own team members. Set the objectives and ensure their accomplishment. Responsible for coaching and training as well as follow up on each team member’s individual development plan in coordination with the employee and the HR. Ensure identification and proper development and recognition of talents

Management of two French fashion retail brands, Celio men’s wear and Etam lingerie, including buying and marketing.

1- Define sales targets and ensure achieving those targets
2- Monitor and improve gross margins despite promotional activities to boost sales during low sales periods
3- Improve footfall conversion in the shops by a good product assortment and attracting merchandising display
4- Improve stock turns
5- Define the right marketing plan according to brand’s objectives and goals
6- Execute the marketing plan and apply the right promotions
7- Define the proper assortment planning and buying budgeting
8- Attend buying sessions at suppliers
9- Ensure proper allocation of merchandise based on sales trends and demand
10- Ensure customers surveys are undertaken across stores
11- Plan customer loyalty programs
12- Ensure proper equipment and fixture planning for new stores
13- Ensure that visual standards are communicated and implemented across stores through visual merchandiser
14- Visit stores regularly, undertake weekly meeting based on reports prepared by shop managers
15- Ensure regular training to the staff
16- Undertake pricing based on predefined markups
17- Undertake competition and store visits on regular basis and take right actions
18- Monitor team members closely and ensure a good motivational program

Management of two French fashion retail brands, Celio men’s wear and Etam lingerie, including buying and marketing.

1- Define sales targets and ensure achieving those targets
2- Monitor and improve gross margins despite promotional activities to boost sales during low sales periods
3- Improve footfall conversion in the shops by a good product assortment and attracting merchandising display
4- Improve stock turns
5- Define the right marketing plan according to brand’s objectives and goals
6- Execute the marketing plan and apply the right promotions
7- Define the proper assortment planning and buying budgeting
8- Attend buying sessions at suppliers
9- Ensure proper allocation of merchandise based on sales trends and demand
10- Ensure customers surveys are undertaken across stores
11- Plan customer loyalty programs
12- Ensure proper equipment and fixture planning for new stores
13- Ensure that visual standards are communicated and implemented across stores through visual merchandiser
14- Visit stores regularly, undertake weekly meeting based on reports prepared by shop managers
15- Ensure regular training to the staff
16- Undertake pricing based on predefined markups
17- Undertake competition and store visits on regular basis and take right actions
18- Monitor team members closely and ensure a good motivational program

Opening Cinnabon stores in Lebanon as well as management of operations and marketing activities

* Searched for new locations suitable for opening new stores as per international standards
* Prepared site approval requests including a full presentation of the proposed location as well as corresponding P&L
* Recruited and trained the staff as per franchisor’s rules and regulations
* Coordinated with contractor, architect and related parties for a timely execution of the store construction and finishing
* Long term planning toward operational & logistics excellence
* Oversaw monthly & quarterly forecasts against budget, financial and operational goals
* Built & developed relationships with key suppliers
* Planned, developed & bought in a timely manner & cost effective way
* Achieved stock controlling and inventories
* Oversaw daily operations of the stores
* Provided cost estimates in order to establish profitable selling prices while remaining competitive
* Managed budget in coordination with finance
* Followed up on legal & administrative matters
* Ensured compliance with international standards
* Managed 21 staff members till date
* Reported to shareholders
* Planned and executed marketing activities in coordination with advertising agency and in-house designer for below the line and local store marketing activities

Opening Cinnabon stores in Lebanon as well as management of operations and marketing activities

* Searched for new locations suitable for opening new stores as per international standards
* Prepared site approval requests including a full presentation of the proposed location as well as corresponding P&L
* Recruited and trained the staff as per franchisor’s rules and regulations
* Coordinated with contractor, architect and related parties for a timely execution of the store construction and finishing
* Long term planning toward operational & logistics excellence
* Oversaw monthly & quarterly forecasts against budget, financial and operational goals
* Built & developed relationships with key suppliers
* Planned, developed & bought in a timely manner & cost effective way
* Achieved stock controlling and inventories
* Oversaw daily operations of the stores
* Provided cost estimates in order to establish profitable selling prices while remaining competitive
* Managed budget in coordination with finance
* Followed up on legal & administrative matters
* Ensured compliance with international standards
* Managed 21 staff members till date
* Reported to shareholders
* Planned and executed marketing activities in coordination with advertising agency and in-house designer for below the line and local store marketing activities

Opening Cinnabon stores in Lebanon as well as management of operations and marketing activities

* Searched for new locations suitable for opening new stores as per international standards
* Prepared site approval requests including a full presentation of the proposed location as well as corresponding P&L
* Recruited and trained the staff as per franchisor’s rules and regulations
* Coordinated with contractor, architect and related parties for a timely execution of the store construction and finishing
* Long term planning toward operational & logistics excellence
* Oversaw monthly & quarterly forecasts against budget, financial and operational goals
* Built & developed relationships with key suppliers
* Planned, developed & bought in a timely manner & cost effective way
* Achieved stock controlling and inventories
* Oversaw daily operations of the stores
* Provided cost estimates in order to establish profitable selling prices while remaining competitive
* Managed budget in coordination with finance
* Followed up on legal & administrative matters
* Ensured compliance with international standards
* Managed 21 staff members till date
* Reported to shareholders
* Planned and executed marketing activities in coordination with advertising agency and in-house designer for below the line and local store marketing activities

 Business expansion: Grow the business by reaching new customers & finding new business opportunities
 Market research: Gather data regarding new markets/categories & conduct intensive research pertaining to channel, product & distribution development
 Business strategy development: Interpret findings, identify patterns and deliver an appropriate business strategy and action plan.

 Sales management: Set, met and exceeded sales and profit goals per distribution channel and segment; forecasted annual purchases and managed stock levels, acquired new keys accounts and opened new retail stores.
 Marketing and communication management: Developed mid & long term strategies, annual marketing and action plans as per international guidelines, kept direct relation with the press, organized all events & pre-sales activities, led successful launches.
 Resources management: Recruited, trained and closely monitored team members.
 Competition monitoring: In terms of prices, events, launches, concepts and marketing activities
 Report writing: Maintained continuous relations with Headquarters in Europe (including submitting monthly quantitative and qualitative reports).
 Training & development: was nominated by Headquarters as official trainer for Lebanon and the Middle East (product knowledge, merchandising, selling techniques and customer service)

 Marketing strategy development: Developed annual marketing plans, monitored results and introduced action plans, coordinated with advertizing agencies and the press, managed successfully the marketing mix.
 Resources management: managed projects resources internally and externally, recruited, trained and lead team members.
 Marketing research: Conducted marketing research, interpreted findings and took necessary actions.
 Partnerships development: achieved cross marketing activities, identified and dealt with partners to develop and market the brands.

 Business development: Developed the business by reaching new customers, managed client relationship through all phases of the sales cycle & maintained prospect and customer list based on strategic marketing data and other
 Client management: Met and exceeded set sales quotas for defined area/region, provided account management to existing territory & tracked customer information, forecasts and reports
 Presentations: Conducted one-on-one and group sales presentations